📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Bass Pro Shops
🔹 Location: Springfield, MO (Bass Pro Shops Base Camp)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading lifecycle communication and engagement through email, SMS, and mobile push communications
- Driving high-level strategies and program execution across the organization
- Maximizing customer engagement and revenue generation through personalized, multi-touch campaigns
- Collaborating with cross-functional teams to create seamless user experiences
- Monitoring competitive practices and industry standards to maintain a best-in-class email program
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve business objectives.
📋 Key Responsibilities
✅ Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional, and life cycle campaigns)
✅ Manage and lead SMS marketing and mobile push advertising programs
✅ Direct creative development process, set campaign targets, establish reporting and tracking processes, and test methodologies
✅ Report on campaign and lifecycle marketing program performance to senior leadership and cross-functional teams
✅ Partner with cross-functional teams to develop seamless user experience across email, SMS, and mobile push ads
✅ Work closely with Marketing and Brand teams to identify and target customers for relevant and profitable promotional activity
✅ Build and refine target segments and audiences within email platforms to drive targeting and personalization
✅ Monitor competitive practices and industry movement/standards to ensure the organization is “best-in-class”
✅ Drive outstanding business results through traditional management functions, including sourcing and selecting talent, coaching and development, workforce and project scheduling, performance assessment, and general talent planning
✅ Prepare reports, presentations, and general updates for various audiences
✅ Perform all other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in a related field
Experience: 4-6 years of related experience
Required Skills:
- Proven expertise in email marketing, campaign management, and customer engagement strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work effectively with cross-functional teams
- Proven ability to manage multiple projects and meet deadlines
- Familiarity with email marketing platforms and tools
Preferred Skills:
- Experience with SMS marketing and mobile push advertising
- Knowledge of the retail industry and customer base
- Fluency in Spanish (or other languages) for targeted marketing campaigns
ASSUMPTION: Candidates with experience in retail marketing, e-commerce, or consumer goods industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 4-6 years of experience in the retail sector)
Benefits:
- Medical, Dental, and Vision insurance
- Health Savings Account and Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings plan
- Paid holidays, vacation, and sick time
- Bass Pro Cares Fund
- Discounts on retail merchandise, restaurants, world-class resorts, and conservation attractions
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, outdoor and conservation goods)
Company Size: 10,001+ employees (large enterprise)
Founded: 1972, with headquarters in Springfield, MO
Company Description:
- Bass Pro Shops is North America’s premier outdoor and conservation company, offering premier destination retail, award-winning resorts, and nature destinations
- Founded by Johnny Morris, the company is guided by his visionary leadership and commitment to conservation and community impact
- Bass Pro Shops operates more than 150 locations across North America, including retail stores, resorts, and conservation attractions
Company Specialties:
- Retail (outdoor and conservation goods)
- Hunting, fishing, and outdoor recreation
- Camping and backpacking
- Conservation and environmental initiatives
Company Website: http://www.basspro.com
ASSUMPTION: Working for Bass Pro Shops offers opportunities to connect with nature, engage in conservation efforts, and enjoy various outdoor activities.
📊 Role Analysis
Career Level: Mid-level management (Marketing Manager)
Reporting Structure: This role reports directly to the Senior Marketing Manager and oversees email marketing specialists and coordinators
Work Arrangement: On-site, full-time position with occasional remote work for meetings and events
Growth Opportunities:
- Advancement to Senior Marketing Manager or Director of Marketing roles
- Expansion into related fields, such as e-commerce or digital marketing
- Opportunities to work on special projects and initiatives within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, outdoor-themed work environment
Office Location(s): Springfield, MO (Bass Pro Shops Base Camp)
Geographic Context:
- Springfield, MO, is located in the Ozarks region of southwest Missouri
- The area offers easy access to outdoor recreation, including hiking, fishing, and hunting
- Springfield has a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends as needed
ASSUMPTION: The work environment at Bass Pro Shops is casual and collaborative, with a strong focus on outdoor and conservation initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Email marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in email marketing and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful email marketing campaigns and their results
- Research Bass Pro Shops' company culture and values to demonstrate your fit
ATS Keywords: Email Marketing, Campaign Management, Customer Engagement, Strategic Planning, Cross-Functional Teams, Retail Marketing, E-commerce, Customer Lifecycle, Targeted Marketing, Data-Driven Decision Making
ASSUMPTION: The application process for this role may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with industry-standard email marketing platforms and tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for the outdoors and conservation
- Integrity and respect for customers, employees, and partners
- Excellence in all aspects of the business
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you demonstrate your passion for the outdoors and conservation in your daily life and work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you prioritize and manage multiple projects and deadlines to ensure successful outcomes?
ASSUMPTION: Candidates who share Bass Pro Shops' commitment to outdoor and conservation initiatives and demonstrate strong cultural fit will be most successful in this role.
⚠️ Potential Challenges
- Managing a high volume of email campaigns and ensuring consistent performance across multiple channels
- Balancing strategic planning with hands-on execution and team management
- Adapting to changes in customer behavior, market trends, and competitive practices
- Working effectively with cross-functional teams and stakeholders to achieve shared goals
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on email marketing and requires a deep understanding of email marketing strategies and tactics
- This role offers opportunities to work on a wide range of marketing campaigns and initiatives, from promotional and triggered communications to lifecycle and transactional messages
- Career progression in this role may lead to senior marketing management positions or expansion into related fields, such as e-commerce or digital marketing
ASSUMPTION: Candidates with experience in email marketing and campaign management roles will find this position to be a good fit for their skills and interests.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch
- Analyzing customer data to identify trends and opportunities for personalized, segmented email communications
- Collaborating with cross-functional teams to create seamless user experiences across email, SMS, and mobile push advertising channels
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to drive results through strategic planning and hands-on execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the company's overall marketing strategy and business objectives?
- What are the most significant challenges facing the email marketing team currently, and how can this role address them?
- What opportunities exist for professional growth and development within the company's marketing department?
- How does Bass Pro Shops support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing and campaign management
- Prepare examples of successful email marketing campaigns and their results to discuss during the interview process
- Research Bass Pro Shops' company culture and values to demonstrate your fit and alignment with the organization
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
