📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing end-to-end email marketing campaigns using Salesforce Marketing Cloud
- Creating engaging and persuasive email copy while ensuring brand consistency
- Collaborating with design teams to produce visually appealing email templates
- Analyzing campaign performance metrics to optimize results and drive engagement
- Managing email marketing budgets and reporting on ROI to senior stakeholders
- Staying informed on industry best practices and emerging trends to continuously refine strategies
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Develop and manage end-to-end email marketing campaigns using Salesforce Marketing Cloud, including audience segmentation, automation, and performance analysis
✅ Create engaging and persuasive email copy that resonates with target audiences and aligns with brand voice and messaging
✅ Collaborate with design teams to produce visually appealing email templates that enhance user experience and engagement
✅ Analyze campaign performance metrics to derive insights and make data-driven recommendations for optimization and improved results
✅ Manage email marketing budgets and report on ROI to senior stakeholders
✅ Stay informed on industry best practices and emerging trends in email marketing to continuously refine strategies and tactics
✅ Collaborate with performance, demand gen, conversion rate optimization, and marketing teams to support their initiatives and provide valuable insights to improve campaign results
ASSUMPION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 6 years of experience in email marketing, with a focus on automation tools, especially Salesforce Marketing Cloud
Required Skills:
- Proven experience in designing and executing multi-channel email campaigns, with a strong understanding of A/B testing and analytics
- Exceptional copywriting skills with a knack for crafting compelling messages that resonate with target audiences
- Strong analytical mindset with the capability to interpret data effectively and derive actionable insights
- Excellent communication skills, both written and verbal, to effectively collaborate with various teams
Preferred Skills:
- Native or Fluent in French
- Experience in the financial or insurance services industry
- Experience working with cross-channel integrations like paid media, SMS, and mobile notifications
ASSUMPTION: Candidates with experience in the financial or insurance services industry and proficiency in French will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a mid-level email marketing manager in the Greater Toronto Area)
Benefits:
- Bonuses
- Flexible Benefits
- Competitive Compensation
- Commissions
- Stock Options
Working Hours: 37.5 hours per week, with flexibility for the role to require occasional overtime or weekend work to meet campaign deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level email marketing manager in the Greater Toronto Area. Actual compensation may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (one of the largest banks in the world)
Founded: 1864 (as a bank; RBC was founded as a merchant banking company in 1864 and became a chartered bank in 1880)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- The company has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- RBC has a significant presence in Canada, the United States, and 27 other countries, serving over 17 million clients
- The company is committed to supporting community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: www.rbc.com
ASSUMPTION: As one of the largest banks in the world, RBC offers a wide range of career opportunities and a dynamic work environment. The company's size and global presence provide employees with the chance to work on diverse projects and collaborate with talented professionals from various backgrounds.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: The Email Marketing Manager will report directly to the Senior Manager, Digital Marketing & Growth, within the RBC Insurance division
Work Arrangement: On-site, with occasional flexibility for remote work when necessary (e.g., during inclement weather or for specific projects)
Growth Opportunities:
- Potential career progression into senior management roles within the digital marketing and growth team or other related departments
- Opportunities to lead and mentor junior team members as the team grows and evolves
- Chance to gain exposure to various aspects of the business, fostering a well-rounded understanding of RBC's operations and strategic initiatives
ASSUMPTION: This role offers a clear path for career progression within the digital marketing and growth team, as well as opportunities to expand one's skill set and gain exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with open-concept offices and dedicated team spaces
Office Location(s): Mississauga, Ontario, Canada (Meadowvale Business Park, 6880 Financial Dr)
Geographic Context:
- The Greater Toronto Area (GTA) is the fifth-largest metropolitan area in North America, with a diverse and multicultural population
- The GTA is home to a robust economy, with strengths in finance, technology, and other industries
- The region offers a high standard of living, with access to numerous cultural attractions, recreational opportunities, and a wide range of housing options
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for the role to require occasional overtime or weekend work to meet campaign deadlines)
ASSUMPTION: The GTA offers a dynamic and vibrant work environment, with a wealth of cultural attractions, recreational opportunities, and a diverse range of housing options. The region's robust economy and strong job market provide ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final round interview with the senior manager or director
- Background check and reference check (if applicable)
Key Assessment Areas:
- Email marketing expertise and campaign management skills
- Copywriting and communication abilities
- Analytical mindset and data-driven decision-making skills
- Collaboration and teamwork skills
- Cultural fit and alignment with RBC's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of email marketing best practices and trends in your application materials
- Showcase your ability to analyze data and derive insights to drive campaign optimization and improved results
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work effectively in a team environment
ATS Keywords: Email Marketing, Salesforce Marketing Cloud, A/B Testing, Automation, Campaign Development, Copywriting, Data Analysis, Customer Analytics, Digital Marketing, Email Deliverability, Email Templates, Responsive Layout, General Data Protection Regulation, Automation Technology, Cascading Style Sheets (CSS), Hyper Text Markup Language (HTML), Key Performance Indicators (KPI)
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase their chances of being selected for an interview. Additionally, candidates should research common email marketing best practices and trends to demonstrate their expertise and enthusiasm for the role.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Amplitude (for customer analytics)
- Tableau (for data visualization)
- HTML and CSS (for email template design)
- Microsoft Office Suite (for document creation and collaboration)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should highlight their proficiency with these tools in their application materials and be prepared to discuss their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Performance
- Respect
- Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do your personal values align with RBC's core values?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome?
- How do you approach giving and receiving feedback in a team environment? Provide an example from a previous role.
ASSUMPTION: Candidates should carefully consider how their personal values align with RBC's core values and be prepared to provide specific examples of their work style and approach to feedback in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively
- Dealing with tight deadlines and high-pressure situations, demanding resilience and adaptability
- Navigating a large organization with complex reporting structures, requiring strong communication and collaboration skills
- Keeping up with the latest email marketing trends and best practices, demanding continuous learning and professional development
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to discuss their strategies for overcoming them in their application materials and interviews.
📈 Similar Roles Comparison
- Email Marketing Manager (RBC Insurance) vs. Email Marketing Specialist (e-commerce company):
- Responsibilities: The Email Marketing Manager role at RBC Insurance requires a broader range of skills and more strategic thinking than the Email Marketing Specialist role at an e-commerce company
- Reporting structure: The Email Marketing Manager role reports directly to a senior manager, while the Email Marketing Specialist role may report to a mid-level manager or team lead
- Team size: The Email Marketing Manager role may oversee a larger team, with opportunities for mentoring and leadership, while the Email Marketing Specialist role may be part of a smaller, more focused team
- Industry-specific context: The financial services industry is highly regulated and requires a strong focus on compliance and data security, while the e-commerce industry is more focused on driving sales and conversions
- Career path comparison: The Email Marketing Manager role offers a clear path for career progression within the digital marketing and growth team, while the Email Marketing Specialist role may have more limited growth opportunities within the e-commerce company
ASSUMPTION: Candidates should research the specific requirements and responsibilities of similar roles in different industries to ensure they are a good fit for the Email Marketing Manager role at RBC Insurance.
📝 Sample Projects
- Developing and executing a multi-channel email campaign to promote a new insurance product, including segmentation, automation, and A/B testing to optimize results
- Collaborating with the design team to create visually appealing email templates that enhance user experience and engagement
- Analyzing campaign performance metrics to derive insights and make data-driven recommendations for optimization and improved results
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their approach to campaign development, optimization, and analysis.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does this role fit into the overall digital marketing and growth strategy for RBC Insurance?
- What opportunities are there for collaboration with other teams, such as performance, demand gen, or conversion rate optimization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RBC Insurance support the professional development and growth of its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing the email marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RBC Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your email marketing expertise and campaign management success
- Prepare for phone or video screening and behavioral interviews by researching common email marketing best practices and trends, as well as the company's mission, values, and culture
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
