Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Gymreapers

🔹 Location: Nampa, Idaho

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-Site (Relocation assistance not specified)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns to drive customer acquisition, retention, and revenue growth
• Collaborating with cross-functional teams to ensure email marketing aligns with overall business objectives and product launches
• Optimizing email content, design, and automation workflows to improve engagement and sales
• Analyzing campaign performance and providing regular reports with actionable insights
• Managing email list segmentation, personalization, and hygiene to ensure compliance with regulations

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Plan and execute email marketing campaigns across various segments (promotional, transactional, retention)

✅ Implement growth strategies to accelerate Gymreapers' customer acquisition, retention, and revenue growth

✅ Develop and implement strategies for email list segmentation and personalization

✅ Oversee the design and production of emails, ensuring they are aligned with brand guidelines and optimized for performance

✅ Work closely with content and design teams to create compelling email copy, visuals, and calls-to-action

✅ Optimize email content for deliverability, readability, and engagement, including mobile and desktop responsiveness

✅ Set up and maintain automated email sequences for customer lifecycle stages (welcome, abandoned cart, post-purchase, re-engagement)

✅ Continuously test and optimize automation flows to improve conversion rates and overall customer experience

✅ Analyze the performance of email campaigns and identify areas for improvement

✅ Provide regular reports on email marketing performance, with actionable insights to inform future campaigns

✅ A/B test email subject lines, content, design, and CTAs to improve engagement and sales

✅ Manage and grow the email subscriber list by ensuring effective lead generation and sign-up strategies

✅ Maintain email list hygiene, ensuring compliance with best practices, GDPR, and CAN-SPAM regulations

✅ Develop strategies to improve customer retention, including email marketing, loyalty programs, and targeted campaigns to maximize lifetime value

✅ Collaborate with marketing, sales, and customer support teams to ensure email marketing campaigns align with overall business objectives and product launches

✅ Provide support for seasonal promotions, special events, and new product introductions

ASSUMPTION: This role requires strong project management skills to handle multiple campaigns simultaneously and ensure timely execution.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field.

Experience: 4+ years of experience in email marketing, preferably in e-commerce or fitness-related industries.

Required Skills:

• Proven track record of managing successful email marketing campaigns with measurable results
• Strong understanding of email marketing platforms (e.g., Klaviyo, Mailchimp, ActiveCampaign) and automation tools
• Proficiency in HTML/CSS for email template customization (basic knowledge required)
• Excellent copywriting skills with the ability to create engaging content that resonates with the fitness community
• Analytical mindset with the ability to track and interpret email metrics to optimize future campaigns
• Proficient in data analysis tools (Google Analytics, CRM platforms, etc.), A/B testing, and optimizing conversion funnels
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Attention to detail and the ability to work independently while contributing to a collaborative team environment

Preferred Skills:

• Passion for fitness and an understanding of Gymreapers' brand and audience

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving results through email marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-senior level email marketing role in the fitness/e-commerce sector in Nampa, ID)

Benefits:

• Competitive Pay
• Company Paid Holidays
• Paid Time Off (PTO)
• Gymreapers On-Site Gym
• Newly Renovated HQ
• 401(k) With Up To A 4% Employer Match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental And Vision
• 100% Employer Paid: Short-Term And Long-Term Disability - Life Insurance For Both Employee And Spouse/Dependents
• Health Savings Account (HSA) Employee Option

Working Hours: Full-Time, Monday - Friday, 8 AM - 5 PM (flex according to business needs)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fitness Equipment & Apparel)

Company Size: 51-200 employees (Mid-sized company with room for growth and career advancement opportunities)

Founded: 2014 (Established brand with a strong presence in the fitness industry)

Company Description:

• Gymreapers is a premium training brand specializing in supportive workout gear and accessories
• Trusted by athletes and fitness enthusiasts worldwide for high-quality, durable products
• Committed to innovation, community-building, and a relentless pursuit of excellence

Company Specialties:

• Premium Fitness Gear
• Gym Gear
• Fitness Apparel

Company Website: http://www.gymreapers.com

ASSUMPTION: Gymreapers' focus on quality, innovation, and community makes it an attractive place to work for individuals passionate about fitness and personal growth.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: Reports directly to the CEO, with close collaboration with marketing, design, and e-commerce teams

Work Arrangement: On-site at Gymreapers' newly renovated headquarters in Nampa, ID (20 minutes outside Boise, ID)

Growth Opportunities:

• Potential career advancement within the marketing department or broader organization
• Chance to make a significant impact on Gymreapers' email marketing strategy and overall business growth
• Opportunity to work closely with the CEO and other senior leaders, gaining valuable insights into business operations and decision-making processes

ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and close collaboration with senior leadership, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Newly renovated headquarters with an on-site gym and modern amenities

Office Location(s): 2102 E Karcher Rd, Nampa, Idaho 83687, US

Geographic Context:

• Nampa, ID is a small city located in the Treasure Valley region of southwestern Idaho
• Boise, ID, the state's capital and largest city, is approximately 20 minutes away, offering access to additional cultural, entertainment, and dining options
• The region is known for its outdoor recreation opportunities, including hiking, biking, and water sports

Work Schedule: Monday - Friday, 8 AM - 5 PM (flexible according to business needs)

ASSUMPTION: The combination of a modern work environment, convenient location, and access to outdoor recreation makes Nampa an attractive place to live and work for individuals who enjoy an active lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the CEO to discuss the role, responsibilities, and qualifications
• Final round interview with key stakeholders from marketing, design, and e-commerce teams
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Email marketing strategy and campaign execution
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Gymreapers' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Gymreapers' brand, products, and target audience in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
• Showcase your passion for fitness and commitment to Gymreapers' mission and values

ATS Keywords: Email Marketing, Campaign Strategy, Content Creation, Analytics, Automation, Project Management, HTML/CSS, Data Analysis, A/B Testing, Customer Retention, Segmentation, Collaboration, Creativity, Attention to Detail, Communication, Fitness Knowledge

ASSUMPTION: Applicants who can clearly articulate their email marketing expertise, demonstrate a strong understanding of Gymreapers' brand, and showcase their cultural fit will have the best chance of success in the interview process.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Klaviyo, Mailchimp, ActiveCampaign)
• Automation tools (e.g., Zapier, Integromat)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• HTML/CSS for email template customization

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.

👔 Cultural Fit Considerations

Company Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Work Style:

• Collaborative and cross-functional, with a focus on collective success
• Fast-paced and dynamic, with a strong emphasis on adaptability and continuous learning
• Results-driven, with a commitment to data-informed decision-making and continuous improvement
• Passionate about fitness and personal growth, with a strong commitment to Gymreapers' mission and values

Self-Assessment Questions:

• How do you embody Gymreapers' value of "Nothing is Given // Everything is Earned" in your personal and professional life?
• Describe a time when you had to adapt quickly to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
• How do you balance working independently on tasks while also collaborating effectively with a team to achieve collective goals?

ASSUMPTION: Applicants who can demonstrate a strong alignment with Gymreapers' values and work style, and who can provide compelling examples of their cultural fit, will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple email campaigns simultaneously, requiring strong project management skills and attention to detail
• Keeping up with the latest email marketing best practices and industry trends, which may require continuous learning and adaptation
• Collaborating effectively with cross-functional teams, which may involve navigating different work styles and priorities
• Working in a fast-paced environment with tight deadlines and shifting priorities, which may require strong time management and adaptability skills
• Balancing the need for data-driven decision-making with the need for creativity and innovation in email marketing campaigns

ASSUMPTION: Applicants who can proactively identify and address these challenges, and who can demonstrate a strong commitment to continuous learning and improvement, will be best equipped to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of email marketing best practices and a strong focus on data-driven decision-making
• Compared to other email marketing roles, this position offers a unique blend of strategic thinking, hands-on execution, and close collaboration with senior leadership
• Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions or other strategic roles within the organization

ASSUMPTION: Applicants who can clearly articulate the unique aspects of this role and demonstrate a strong understanding of the required skills and responsibilities will be most successful in the interview process.

📝 Sample Projects

• Developing and executing a successful re-engagement campaign for inactive subscribers, resulting in a 20% increase in open rates and a 15% increase in click-through rates
• Optimizing automated welcome and onboarding email sequences, leading to a 30% increase in customer lifetime value for new subscribers
• Collaborating with the design team to create visually appealing and on-brand email templates, contributing to a 25% increase in conversion rates for promotional campaigns

ASSUMPTION: Applicants who can provide concrete examples of their email marketing achievements and who can clearly articulate the strategies and tactics employed will be most successful in the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the current email marketing strategy for Gymreapers, and how does this role fit into its execution and optimization?
• How does Gymreapers approach A/B testing, and what are some recent examples of successful tests and their outcomes?
• Can you provide an example of a time when you had to pivot or adjust an email marketing campaign due to changing business priorities or customer feedback? How did you handle it, and what was the result?
• How does Gymreapers ensure that its email marketing campaigns align with the overall business strategy and product launches?
• What are the biggest challenges facing the email marketing team currently, and how can this role help address them?

ASSUMPTION: Applicants who ask thoughtful, well-researched questions that demonstrate their understanding of the role and Gymreapers' business will make a strong impression during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
• Showcase your passion for fitness and commitment to Gymreapers' mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.