📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Westgate Resorts
🔹 Location: Ocoee, Florida
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Local candidates only)
🚀 Job Overview
Key aspects of this role include:
- Supporting company-wide database marketing efforts
- Managing day-to-day operations of various email campaigns
- Collaborating with cross-functional teams to ensure consistent messaging
- Analyzing campaign performance and providing reporting
- Continuously learning and driving additional revenue through A/B testing and personalization
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. Candidates should be comfortable working independently and in a team environment.
📋 Key Responsibilities
✅ Executing email marketing best practices
✅ Building, editing, and updating email templates within Salesforce Marketing Cloud (SFMC)
✅ Creating strategic vision for journeys or ad hoc campaigns
✅ QA and deploying email campaigns or journeys using SFMC
✅ Collaborating with marketing managers, designers, copywriters, and project managers
✅ Providing reporting on email campaigns, including email stats, web analytics, and direct revenue
✅ Continuously building upon previous success to drive additional revenue
✅ Working alongside the Director to champion SFMC and maximize its value
✅ Collaborating with other departments to close the communication loop
✅ Being curious about email trends and audience segmentation to explore ideas for growing the database and revenue
✅ Maintaining the email send calendar and meeting deadlines for target launch dates
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: Minimum 2-3 years of experience in email marketing
Required Skills:
- Proven experience with Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, and Advertising Studio
- Experience with SQL
- Familiarity with HTML and AMPscript
- Knowledge of CAN-SPAM, CCPA, and GDPR email regulations
- Strong organizational, time management, and prioritization skills
- Excellent communication skills, both verbal and written
- Ability to thrive in a dynamic, fast-paced work environment
- Ability to problem solve and pay meticulous attention to detail
- Adept at multi-tasking
Preferred Skills:
- Experience in the Hospitality/Tourism industry
ASSUMPTION: While not explicitly stated, candidates should have a strong understanding of email marketing best practices and be comfortable working with email marketing platforms.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for email marketing managers with 2-5 years of experience in the Hospitality industry in Florida)
Benefits:
- Comprehensive health benefits (medical, dental, and vision)
- Paid Time Off (PTO) - vacation, sick, and personal
- Paid Holidays
- 401K with generous company match
- Daily Pay benefit
- Family benefits (pregnancy, parental leave, and adoption assistance)
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness, and Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Members
- Advancement & development opportunities
- Community Involvement Programs
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal pay structure.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 5,001-10,000 employees
Founded: 1982
Company Description:
- Westgate Resorts is a diversified hospitality company offering spacious villa accommodations, world-class amenities, and family-friendly destinations in sought-after locations
- The company operates more than 60 resort properties and has expanded its footprint with the addition of VI Resorts by Westgate
- Westgate strives to be a leader in the hospitality industry by focusing on understanding customer needs and exceeding expectations
Company Specialties:
- Timeshare
- Vacation Ownerships
- Hospitality & Resorts
- Hotels
Company Website: http://www.westgateresorts.com/
ASSUMPTION: Westgate Resorts is a well-established company in the hospitality industry with a strong focus on customer satisfaction and innovation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential advancement and development opportunities within the marketing department or the company as a whole
- Chance to learn and grow within the email marketing field
- Opportunity to work on various campaigns and gain exposure to different aspects of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, professional atmosphere
Office Location(s): 5601 Windhover Drive, Orlando, Florida 32819, US
Geographic Context:
- The Orlando area offers a mix of urban and suburban environments, with a variety of cultural, entertainment, and recreational activities
- The area has a humid subtropical climate, with mild winters and hot, humid summers
- Orlando is known for its tourism industry, with numerous theme parks and attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility)
ASSUMPTION: The work environment at Westgate Resorts is professional yet casual, with a focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Director of Marketing
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Email marketing knowledge and experience
- Technical skills with Salesforce Marketing Cloud and related tools
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
- Prepare examples of email campaigns you've managed or contributed to, including metrics and results
ATS Keywords: Email Marketing, Salesforce Marketing Cloud, SQL, HTML, AMPscript, CAN-SPAM, CCPA, GDPR
ASSUMPTION: The interview process at Westgate Resorts is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Advertising Studio)
- SQL
- HTML and AMPscript
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Passion
- Work Ethic
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you embody the company's core values of integrity, passion, and work ethic?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong work ethic and a commitment to delivering high-quality results?
ASSUMPTION: Candidates who align with Westgate Resorts' values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple email campaigns and deadlines simultaneously
- Working with a diverse range of stakeholders, including marketing managers, designers, copywriters, and project managers
- Keeping up with industry trends and best practices in email marketing
- Adapting to changes in the company's marketing strategy or priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Specialist or Email Marketing Coordinator, but with more strategic responsibilities and a broader scope
- In the Hospitality industry, email marketing plays a crucial role in customer acquisition, retention, and engagement
- Career progression could lead to roles such as Senior Email Marketing Manager, Director of Email Marketing, or other marketing leadership positions
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new resort property
- Creating and implementing a customer re-engagement journey to improve open rates and click-through rates
- Analyzing campaign performance data to optimize future email marketing efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role or the company as a whole?
- How does Westgate Resorts support work-life balance for its employees?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's values
- Prepare examples of email campaigns you've managed or contributed to, including metrics and results
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
