Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Seattle Bank

🔹 Location: Mercer Island, WA

🔹 Job Type: On-site (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns to drive customer engagement, retention, and revenue growth
• Managing customer segmentation and lifecycle strategies
• Collaborating with cross-functional teams to align email campaigns with broader marketing initiatives
• Analyzing campaign performance and making data-driven optimizations
• Managing automated email workflows and ensuring a seamless customer experience

ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Develop, execute, and manage email/SMS marketing campaigns aligned with business goals

✅ Work with creative teams to design visually appealing and engaging email templates, and collaborate with content creators to develop compelling copy

✅ Build and maintain segmented email lists to ensure relevant, personalized messaging for various customer groups

✅ Conduct A/B tests on subject lines, content, designs, and send times to optimize email performance and continuously improve engagement rates

✅ Track and analyze key performance metrics to assess the effectiveness of campaigns and provide actionable recommendations for improvement

✅ Manage automated email workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups

✅ Work closely with the marketing, sales, and product teams to ensure email campaigns align with broader marketing initiatives

ASSUMPTION: This role requires strong organizational skills to manage multiple campaigns and projects simultaneously, as well as excellent communication and collaboration skills to work effectively across teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: 5+ years of experience in CRM, email marketing, or related roles

Required Skills:

• Proficiency in email marketing tools (e.g., Customer.io) and analytics platforms (e.g., Google Analytics)
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
• Exceptional organizational skills with the ability to manage multiple campaigns and projects simultaneously
• Experience with A/B testing, conversion rate optimization, and funnel analysis to continuously improve campaign performance
• Strong communication and collaboration skills, with the ability to work effectively across teams

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with SQL or other data querying languages
• Knowledge of the banking or fintech industry

ASSUMPTION: Candidates with experience in the banking or fintech industry may have a competitive advantage in this role, as they will have a better understanding of the target audience and relevant regulations.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in the Seattle area)

Benefits:

• Medical, Vision, and Dental insurance
• Life Insurance, Long Term Disability, Voluntary Life
• 401K with Bank contribution, Stock Award, and Incentive Opportunity
• Paid Time Off: Vacation (3 weeks), Sick Time (1 hour per 40 hours worked), Holidays (10 days)
• Transportation and fitness benefits
• Company social events, paid volunteer hours, quarterly incentive awards, and professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the Seattle area. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Seattle Bank is a locally owned, digitally driven financial institution that provides personal, business, and partner banking services in the Greater Puget Sound region.

Company Size: 51-200 employees. As a mid-sized company, Seattle Bank offers a more personal and collaborative work environment compared to larger enterprises.

Founded: 1999. Seattle Bank has a rich history and established reputation in the local banking scene.

Company Description:

• Seattle Bank is committed to delivering personalized, trusted, and connected banking services to its clients
• The bank offers a highly experienced team and open API, cloud-based core technology platform to provide a customized boutique bank experience
• Seattle Bank also provides partner banking services to enable fintechs, marketplaces, and brands to embed banking transactions into their customer online experience

Company Specialties:

• Banking
• Lending
• Commercial Banking
• Private Banking
• Mortgage

Company Website: http://www.seattlebank.com

ASSUMPTION: Seattle Bank's focus on personalized and customized banking services may result in a more tailored and customer-centric work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in email marketing and CRM.

Reporting Structure: The Email Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including marketing, sales, and product.

Work Arrangement: On-site with remote flexibility. Employees can work remotely but are expected to be on-site for meetings and collaboration as needed.

Growth Opportunities:

• As Seattle Bank continues to grow and expand its services, there may be opportunities for the Email Marketing Manager to take on additional responsibilities or move into a leadership role
• The company offers professional development opportunities, such as training and workshops, to help employees grow in their careers
• Seattle Bank's open and collaborative work environment may provide opportunities for employees to gain exposure to various aspects of the business and contribute to strategic decision-making

ASSUMPTION: Given Seattle Bank's focus on personalized and customized banking services, the Email Marketing Manager may have opportunities to work closely with clients and gain insights into their unique needs and preferences.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with an open floor plan

Office Location(s): 401 Union Street, 2900, Seattle, WA 98101

Geographic Context:

• Mercer Island is a suburban island in King County, Washington, located in the Puget Sound region
• The island offers a mix of urban and suburban living, with easy access to downtown Seattle and other nearby amenities
• Mercer Island has a strong sense of community and is known for its excellent schools and recreational opportunities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The Mercer Island location may offer a more relaxed and less congested commute compared to downtown Seattle, allowing employees to focus on their work and maintain a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Email marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Seattle Bank's values

Application Tips:

• Highlight your relevant experience and achievements in email marketing and CRM
• Demonstrate your understanding of the banking industry and how your skills can contribute to Seattle Bank's success
• Showcase your ability to work collaboratively and effectively with cross-functional teams
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Email Marketing, CRM, Customer Segmentation, Lifecycle Strategies, Campaign Management, Data Analysis, A/B Testing, Optimization, Collaboration, Marketing Automation

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required and preferred skills listed in the job description, as well as any relevant industry-specific experience or knowledge.

🛠️ Tools & Technologies

• Customer.io (email marketing platform)
• Google Analytics (web analytics platform)
• Marketo or HubSpot (marketing automation tools, preferred)
• SQL (data querying language, preferred)

ASSUMPTION: The required and preferred tools and technologies listed may change or be updated based on the company's evolving needs and priorities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Seattle Bank prioritizes delivering personalized and customized banking services to its clients
• Collaborative: The company fosters a collaborative and open work environment, encouraging employees to work together and share ideas
• Innovative: Seattle Bank embraces technology and digital solutions to enhance the customer experience and drive growth

Work Style:

• Data-driven: Seattle Bank values data-driven decision-making and continuous improvement
• Adaptable: Employees should be comfortable working in a dynamic and evolving environment
• Collaborative: Strong communication and teamwork skills are essential for success in this role

Self-Assessment Questions:

• Do you have a strong passion for data-driven marketing and customer experience?
• Are you comfortable working in a collaborative and open work environment?
• Do you thrive in a dynamic and evolving environment, and are you able to adapt to change?

ASSUMPTION: Applicants should carefully consider their alignment with Seattle Bank's values and work style preferences before applying for this role.

⚠️ Potential Challenges

• The Email Marketing Manager may face challenges in balancing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• As the role involves working with sensitive customer data, the Email Marketing Manager must be mindful of privacy and security concerns and adhere to relevant regulations
• The banking industry is subject to strict regulations and compliance requirements, which may impact the Email Marketing Manager's ability to implement certain marketing strategies
• The Mercer Island location may present challenges for applicants who prefer to work in a more urban or central location

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to manage them effectively before applying for this role.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position may offer more opportunities for collaboration and input into strategic decision-making, given Seattle Bank's focus on personalized and customized banking services
• The banking industry may present unique challenges and considerations compared to other industries, such as strict regulations and compliance requirements
• This role may offer opportunities for career growth and advancement within Seattle Bank, given the company's focus on employee development and retention

ASSUMPTION: Applicants should research similar roles in the banking industry and consider the unique challenges and opportunities they may present compared to other industries or company sizes.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new CD product offering, resulting in a 20% increase in account openings
• Implementing a marketing automation workflow to nurture leads and improve conversion rates by 15% compared to manual email campaigns
• Conducting an A/B test on subject lines and designs, resulting in a 10% increase in open rates and a 5% increase in click-through rates

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Email Marketing Manager may be responsible for in this role. Actual projects and responsibilities may vary based on the company's evolving needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader marketing strategy?
• How does Seattle Bank support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Seattle Bank measure the success and impact of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
• What are the biggest challenges facing the email marketing team currently, and how can this role help address them?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the role, team, and company, as well as their eagerness to contribute and make an impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your alignment with Seattle Bank's values and work style preferences
• Prepare for the interview by researching the company, team, and role, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR department after the interview to express your appreciation for the opportunity and reiterate your interest in the role
• If you are selected for the final round, be prepared to present a portfolio or examples of your past work, if applicable

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.