📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Figma
🔹 Location: San Francisco, CA • New York, NY • United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-03
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Own and execute user engagement emails, including newsletters, feature updates, event communications, and surveys
- Analyze and improve lifecycle campaigns through segmentation, personalization, and content strategy
- Collaborate with cross-functional teams to drive product adoption, monetization, expansion, and retention
- Manage email intake process and weekly deployment calendar for cross-functional alignment and visibility
- Evolve email templates, QA processes, and campaign performance reporting with the Marketing Operations team
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams to meet deadlines and maintain high-quality standards.
📋 Key Responsibilities
✅ Own and execute one-off user engagement emails, handling requests end-to-end from intake through QA and send
✅ Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement
✅ Build and QA emails using HTML and CSS in Parcel, and manage campaign setup and sends through Customer.io
✅ Personalize emails with customer data using liquid syntax
✅ Collaborate with lifecycle and data science teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion, and retention
✅ Help manage the centralized email intake process and weekly deployment calendar to ensure cross-functional alignment and visibility
✅ Work closely with the broader Marketing Operations team to evolve email templates, QA processes, and campaign performance reporting
ASSUMPTION: This role involves managing multiple requests and deadlines across various teams, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of hands-on experience in email and lifecycle marketing at a B2B SaaS or product-led company
Required Skills:
- Proficient in HTML and CSS for email, with strong attention to email QA and rendering across devices
- Experience with email tools like Parcel.io, Customer.io, Litmus, and marketing automation platforms
- Demonstrated understanding of email marketing best practices, including segmentation, personalization, accessibility, and compliance
- Strong project management skills, with the ability to juggle multiple requests and deadlines across a wide range of teams
- Experience partnering with cross-functional teams, including Product Marketing, Demand Gen, and Data Science
- Strong verbal and written communication skills, and the ability to explain technical work to non-technical teammates
Preferred Skills:
- Experience working with international or regional marketing teams on localization and global send strategies
- Familiarity with customer data platforms and integrating behavioral data into email campaigns
- Experience running lifecycle audits and developing nurture programs from scratch
- A strong experimentation mindset and ability to interpret test results into strategic recommendations
- Knowledge of data visualization tools or basic SQL a plus, but not required
ASSUMPTION: Candidates with a strong background in email marketing and experience working with cross-functional teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $102,000 - $238,000 USD per year (based on location in San Francisco or New York hub offices)
Benefits:
- Health, dental, and vision insurance
- Retirement with company contribution
- Parental leave and reproductive or family planning support
- Mental health and wellness benefits
- Generous PTO and company recharge days
- Learning and development stipend
- Work from home stipend
- Cell phone reimbursement
- Equity
- Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles
Working Hours: Full-time, with flexible hours and the ability to work remotely in the United States
ASSUMPTION: The salary range provided is based on the company's pay transparency disclosure and may vary depending on the candidate's location and specific work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Figma is a design platform that enables entire product teams to design, prototype, and collaborate on their designs in the browser
- The company was founded in 2012 and is headquartered in San Francisco, California
- Figma's mission is to make design accessible to all and help teams create better products together
Company Specialties:
- Design tools
- Prototyping
- Collaboration
- Product design
Company Website: Figma.com
ASSUMPTION: Figma's focus on collaboration and accessibility makes it an attractive workplace for candidates interested in design and technology.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Operations team and collaborates with various cross-functional teams, including Product Marketing, Demand Gen, and Data Science
Work Arrangement: Remote OK, with the ability to work remotely in the United States
Growth Opportunities:
- Potential career growth within the Marketing Operations team or other departments within Figma
- Opportunities to work on high-impact projects and collaborate with various teams to drive email strategy and execution
- Chance to learn and develop skills in email marketing, lifecycle marketing, and data analysis
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: Figma has hub offices in San Francisco and New York, with remote work arrangements available
Office Location(s): 760 Market St, San Francisco, California 94103, US (San Francisco hub office)
Geographic Context:
- San Francisco and New York are major tech hubs with a high concentration of design and technology companies
- The cost of living in both cities is high, with a higher cost of living in San Francisco compared to New York
- Both cities offer a diverse range of cultural, recreational, and dining options
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide candidates with the opportunity to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with cross-functional team members
- Final decision and offer
Key Assessment Areas:
- Email marketing skills and experience
- Project management skills and ability to work with cross-functional teams
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Figma's mission and how your skills align with the role's requirements
- Prepare examples of your email marketing work, including campaigns you've executed and their results
- Research Figma's company culture and be prepared to discuss how your values align with the company's values
ATS Keywords: Email Marketing, Lifecycle Marketing, HTML, CSS, Project Management, Segmentation, Personalization, Compliance, Collaboration, Data Analysis, Marketing Automation, Testing, Communication, Customer Engagement, B2B SaaS
ASSUMPTION: Figma's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- HTML and CSS
- Parcel.io
- Customer.io
- Litmus
- Marketing automation platforms
- Customer data platforms
- Data visualization tools or basic SQL
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to build, QA, and manage email campaigns.
👔 Cultural Fit Considerations
Company Values:
- Make design accessible to all
- Create better products together
- Grow as you go
- Be inclusive
- Be honest
- Be present
- Be mindful
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
- Results-driven and data-informed
Self-Assessment Questions:
- Do I align with Figma's mission to make design accessible to all?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have strong project management skills and the ability to work effectively with cross-functional teams?
ASSUMPTION: Figma's company culture emphasizes collaboration, inclusivity, and continuous learning, making it an attractive workplace for candidates who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Managing multiple requests and deadlines across various teams may be challenging at times
- Working with cross-functional teams may require strong communication and collaboration skills to ensure alignment and visibility
- The fast-paced nature of the role may require candidates to be adaptable and able to prioritize tasks effectively
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on collaboration with cross-functional teams and driving product adoption, monetization, expansion, and retention
- Figma's focus on design and accessibility sets it apart from other companies in the B2B SaaS space
- Career paths in email marketing may vary depending on the company's size, industry, and specific business needs
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and collaborative team environment focused on design and accessibility.
📝 Sample Projects
- Executing a successful user engagement email campaign, including newsletters, feature updates, event communications, and surveys
- Analyzing and improving lifecycle campaigns through segmentation, personalization, and content strategy
- Collaborating with cross-functional teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion, and retention
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Marketing Operations team?
- How does Figma support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Figma approach localization and global send strategies for its email marketing campaigns?
- What are the most challenging aspects of working in a remote or hybrid work environment, and how does Figma support its employees in overcoming these challenges?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and skills
- Write a cover letter that demonstrates your understanding of Figma's mission and how your skills align with the role's requirements
- Prepare examples of your email marketing work, including campaigns you've executed and their results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
