📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: TLNT & Spin Hire
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (3 days in the office)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading acquisition and retention strategies for multiple DTC clients
- Managing client relationships and overseeing email production processes
- Collaborating with cross-functional teams to deliver on KPIs
- Mentoring and developing CRM Analysts
- Staying current with email marketing best practices and industry standards
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills to manage client relationships and drive email marketing success.
📋 Key Responsibilities
✅ Manage client relationships and provide best-in-class acquisition and retention strategy across 6+ DTC clients
✅ Own the email production process end-to-end, from ideation to deployment, for designated accounts
✅ Oversee omnichannel strategies to ensure cohesion across all channels utilized by the client
✅ Develop, launch, and optimize retention strategies such as subscription, loyalty, and referral programs
✅ Provide final QA on all team deliverables and evaluate ad hoc, weekly, and monthly reporting
✅ Work closely with the CRM team to analyze findings, identify trends, and recommend new strategies
✅ Stay current on email best practices and industry standards, continuously recommending new approaches
✅ Coach and mentor direct reports to develop their skills in account management, communication, and email strategy
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and client management, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Psychology, Marketing, or a related field
Experience: 2-5 years of email marketing experience in the e-commerce industry
Required Skills:
- Advanced experience with campaign management tools and ESPs (primarily Klaviyo)
- Experience with CRM tech outside of Klaviyo (e.g., Iterable, Attentive, Wonderment, Yotpo, etc.)
- Strong knowledge of Excel, PowerPoint, and Word
- Strong organizational and presentation skills
- Experience compiling, analyzing, and tracking data to aid in decision making
- Customer segmentation and database management experience
- Client relationship management experience
- Excellent attention to detail and quality assurance capabilities
- Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment
- Excellent interpersonal skills and ability to communicate well among cross-functional teams
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with HTML and CSS
- Knowledge of SQL or other programming languages
ASSUMPTION: While the required skills are essential for this role, additional skills in marketing automation, HTML, CSS, or programming languages can provide a competitive edge.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Monday through Friday, regular business hours - EST
ASSUMPTION: The salary range provided is based on industry standards for email marketing managers with 2-5 years of experience in the e-commerce industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small (2-10 employees)
Founded: 2019
Company Description:
- TLNT & Spin Hire is a creative powerhouse of digital strategists, designers, and storytellers
- They partner with exciting eCommerce brands to craft data-driven, performance-focused campaigns
- Their focus is on blending creative brilliance with measurable results
Company Specialties:
- Email marketing
- CRM strategy
- Client management
- Campaign management
- Data analysis
Company Website: http://www.tlnt.com.au/
ASSUMPTION: TLNT & Spin Hire is a small, specialized agency with a focus on delivering measurable results for their clients. Their size allows for close collaboration and hands-on involvement in projects.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of CRM
Work Arrangement: Hybrid (3 days in the office)
Growth Opportunities:
- Exposure to leadership training and business development
- Hands-on experience in digital marketing and client management
- Potential to mentor and develop junior team members
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in leadership, business development, and mentoring.
🌍 Location & Work Environment
Office Type: Co-working space
Office Location(s): New York, NY
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving job market
- The city offers numerous networking opportunities and access to industry events
- New York is known for its fast-paced, competitive work environment
Work Schedule: Monday through Friday, regular business hours - EST
ASSUMPTION: Working in New York City offers unique opportunities for professional growth and networking, but the work environment can be fast-paced and competitive.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Director of CRM to discuss the role, responsibilities, and expectations
- Final interview with the CEO to discuss company culture, growth opportunities, and next steps
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Client management skills and ability to build strong relationships
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Include specific examples of your achievements in email marketing campaigns and client management
- Demonstrate your understanding of the role and company by addressing how your skills and experience make you a strong fit
ATS Keywords: Email Marketing, Campaign Management, CRM, Client Relationship Management, Data Analysis, Strategic Thinking, Client Management, Marketing Strategy, Omnichannel, Retention Strategies, Mentoring, Quality Assurance
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on email marketing expertise, client management, and strategic thinking.
🛠️ Tools & Technologies
- Klaviyo (email service provider)
- Excel, PowerPoint, and Word
- CRM platforms (e.g., Iterable, Attentive, Wonderment, Yotpo)
- HTML and CSS (for email design and development)
- SQL or other programming languages (for data analysis)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for email marketing campaigns, data analysis, and client management.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Data-driven decision making
- Collaboration
- Continuous learning and improvement
- Client focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing client relationships and driving strategic initiatives?
- Do you have strong data analysis and problem-solving skills?
- Are you eager to learn and grow professionally?
ASSUMPTION: TLNT & Spin Hire values creativity, data-driven decision making, and collaboration. They seek candidates who are comfortable working in a fast-paced environment and driving strategic initiatives.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities simultaneously
- Keeping up with the fast-paced, ever-changing email marketing landscape
- Balancing strategic thinking with hands-on execution
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to balance multiple priorities and workstreams.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Manager or CRM Manager position in an agency or e-commerce company
- However, this role offers more exposure to leadership training, business development, and hands-on experience
- Career paths may include progression to Director of CRM, VP of Marketing, or other senior leadership roles
ASSUMPTION: While this role shares similarities with other email marketing or CRM manager positions, it offers unique opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new DTC client
- Optimizing an existing retention program to improve customer lifetime value
- Collaborating with cross-functional teams to create a seamless omnichannel customer experience
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the role, requiring strong communication, data analysis, and project management skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- How does this role support the company's overall growth and expansion plans?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare examples of your achievements in email marketing campaigns and client management
- Be ready to discuss your approach to email marketing strategy, client management, and data analysis
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
