📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: Varsity Brands
🔹 Location: United States (Remote)
🔹 Job Type: Part-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (10% travel required)
🚀 Job Overview
Key aspects of this role include:
- Driving B2B email and SMS strategy across multiple apparel brands
- Managing and optimizing email campaigns using Salesforce Marketing Cloud
- Collaborating with cross-functional teams to create campaign calendars
- Analyzing campaign performance and making data-driven decisions
- Implementing new business units and workflows for growing initiatives
ASSUMPTION: This role requires a high level of analytical and strategic thinking, with a strong focus on campaign optimization and performance analysis.
📋 Key Responsibilities
✅ Develop and execute B2B email marketing and SMS campaigns
✅ Create campaign briefs outlining timing, audience, segmentation, testing, creative direction, copy, and KPIs
✅ Manage creation and optimization of automated marketing campaigns
✅ Collaborate with sales teams to create campaign calendars
✅ Create engaging and persuasive email copy
✅ Implement segmentation and personalization strategies to enhance email effectiveness
✅ Conduct A/B testing and multivariate testing to optimize performance
✅ Monitor and analyze marketing performance metrics and continuously improve campaigns
✅ Regularly identify trends and best practices from other leading global brands and internal email marketers
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well independently and in collaboration with others.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or related field
Experience: Minimum of 4 years of marketing or communications experience required. Email marketing experience required (Marketing Cloud, Klaviyo, MailChimp or other comparable ESP).
Required Skills:
- Keen analytical and problem-solving skills
- Ability to work well independently and in collaboration with others
- Project management skills and ability to multi-task and manage competing priorities
- Strong familiarity with productivity tools such as Microsoft Office Suites and Salesforce
- High proficiency in Marketing Cloud, Asana, WordPress, Microsoft Elements
- Strong familiarity with SEO best practices
- Excellent verbal and written communication skills
- Ability to report on campaign success and provide strategic recommendations to increase KPIs
- Knowledge of various marketing and analytics tools such as Marketing Cloud
- Excellent copywriting skills
- Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment
- Ability to communicate cross-functionally amongst key stakeholders and drive results through collaboration
Preferred Skills:
- Background in fashion, cheerleading, dance, or band preferred, but not required
- Creativity, passion, integrity, and energy
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and CRM systems (e.g., Salesforce) is highly recommended for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles with 5-10 years of experience)
Benefits:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/FSA Opportunities
- Wellbeing Program
- 401(k) Plan with Company Matching
- Company Paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks Including Discounts on Personal Apparel and Equipment
Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Varsity Brands operates in the executive offices industry, focusing on elevating the student experience in sport and spirit through its BSN SPORTS and Varsity Spirit businesses.
Company Size: Varsity Brands has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: The company's founding date is not explicitly stated, but it has been operating since 1974.
Company Description:
- Varsity Brands is the leading global source for cheerleading, dance team, performing arts, and yearbook products and services.
- The company focuses on safety, entertainment, and traditional school leadership, impacting over a million athletes each year.
- Varsity Brands is committed to creating a safe and positive environment for young people, with a zero-tolerance policy for abuse.
Company Specialties:
- Cheerleading and dance team apparel
- Performing arts and yearbook products and services
- Safety, entertainment, and school leadership
- Creating a positive environment for young people
Company Website: www.varsitybrands.com
ASSUMPTION: As a large, established company, Varsity Brands offers a stable and structured work environment with clear career growth opportunities.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong foundation in email marketing and a proven track record of driving campaign performance and optimization.
Reporting Structure: The Email Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including sales, product, and marketing technology.
Work Arrangement: This role is remote with approximately 10% travel required for event attendance and staff meetings.
Growth Opportunities:
- Expanding the scope of responsibilities as the company grows and implements new business units
- Advancing to a senior-level or management role within the marketing department
- Transitioning to a different marketing specialty or functional role within the organization
ASSUMPTION: Given the company's size and growth initiatives, there are ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel for events and meetings)
Office Location(s): The candidate must reside in the United States.
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with an internet connection
- The role may require occasional travel for events and meetings, providing opportunities to network and build professional relationships
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance for the successful candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and/or other marketing team members
- Final interview with the Senior Vice President of Marketing or another senior-level executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign optimization and performance analysis expertise
- Collaboration and communication skills
- Attention to detail and project management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Demonstrate your understanding of the role and company by researching industry trends and best practices
- Prepare examples of successful email marketing campaigns you've managed and the results you've achieved
- Be ready to discuss your approach to campaign optimization, segmentation, and personalization
ATS Keywords: Email Marketing, B2B Marketing, Campaign Strategy, Performance Analysis, Project Management, Analytical Skills, Copywriting, Salesforce Marketing Cloud, SEO Best Practices, Collaboration, Communication Skills, Creativity, Problem-Solving, Detail-Oriented, Marketing Technology, Lead Nurturing
ASSUMPTION: As a large company with a dedicated HR department, the application and interview process may be more structured and formal than smaller organizations.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Asana
- WordPress
- Microsoft Office Suite
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing automation platforms (e.g., Mailchimp, Klaviyo)
ASSUMPTION: The successful candidate should have experience with the listed tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Service: We lead with heart. We champion community.
- Passion: We love what we do. It fuels our purpose.
- Integrity: We do what we promise. We own our actions and decisions.
- Respect: We earn it by giving it. Because everyone deserves it.
- Innovation: We never stop striving to be better. For ourselves and our community.
- Transparency: We are committed to openness and honesty in everything we do.
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and action-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Varsity Brands' commitment to creating a safe and positive environment for young people?
- How comfortable are you working in a remote, flexible hours environment, and managing your time effectively?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: As a large, established company, Varsity Brands values candidates who are passionate, dedicated, and committed to their work, as well as those who align with their mission and values.
⚠️ Potential Challenges
- Managing multiple email campaigns and workflows simultaneously
- Optimizing campaign performance in a fast-paced, results-driven environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to new business units and workflows as the company grows
- Occasional travel requirements for events and meetings
ASSUMPTION: The successful candidate should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B email marketing and SMS strategy for multiple apparel brands within the Varsity Spirit division.
- Industry-specific context: The role requires an understanding of the cheerleading, dance, and band apparel markets and the unique needs of each business unit.
- Career path comparison: This role provides an opportunity to grow within the marketing department or transition to a different functional role within the organization as the company expands and implements new business units.
ASSUMPTION: The successful candidate should have experience in B2B email marketing and be familiar with the unique aspects of the cheerleading, dance, and band apparel markets.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new line of cheerleading uniforms, including segmentation, personalization, and A/B testing
- Creating and optimizing automated lead nurturing sequences for dance team apparel customers, focusing on upselling and cross-selling opportunities
- Managing the creation and implementation of SFMC business units for new apparel workstreams, including campaign briefs, workflows, and KPI tracking
ASSUMPTION: The successful candidate should have experience managing email marketing campaigns and be comfortable working with marketing automation tools and platforms.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing team members and cross-functional stakeholders?
- What are the most significant challenges facing the email marketing team, and how can this role address them?
- How does Varsity Brands support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The successful candidate should be proactive and inquisitive, asking thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare examples of successful email marketing campaigns you've managed and the results you've achieved
- Research industry trends and best practices to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
