Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Gotyu Underwear

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time or Part-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Leading and coordinating email marketing strategy across multiple markets and product categories
• Hands-on experience with Klaviyo (and optionally OmniSend) for advanced flow logic and segmentation
• Proven track record of driving revenue through email marketing campaigns
• Experience working in international brands with multilingual flows and campaigns
• Collaborating cross-functionally with brand, creative, product, and data teams

ASSUMPTION: This role requires a strategic and hands-on approach, with a focus on smart segmentation, storytelling, and impactful flows to drive revenue and build a community.

📋 Key Responsibilities

✅ Own and lead all email marketing activities: strategy, segmentation, execution, and performance optimization

✅ Build and manage flows and automations segmented by product interest, customer journey stage, and country

✅ Create and execute campaigns with strong value-driven messaging, aligned with the brand tone and mission

✅ Ensure clean list management and customer tagging using smart filters, segments, and conditional logic

✅ Set up and manage country-specific flows and campaigns using Shopify markets

✅ Work cross-functionally with various teams to launch products, push sets/packs, and drive retention

✅ Analyze performance metrics weekly and monthly, and continuously test and improve

✅ Includes SMS and WhatsApp marketing

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree or equivalent experience)

Experience: 4+ years of hands-on email marketing experience, ideally in a DTC or e-commerce brand with multiple product categories

Required Skills:

• Expertise in Klaviyo and/or Omnisend, including advanced flow logic, dynamic product blocks, split conditions, custom properties, etc.
• Proven ability to contribute to revenue through email marketing campaigns
• Experience working in international brands with multilingual flows and campaigns
• Fluency in English; German is a major plus and will be a deciding factor between equally qualified candidates
• Familiarity with Shopify and e-commerce customer lifecycle best practices

Preferred Skills:

• Experience with SMS and WhatsApp marketing
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a relevant degree or equivalent experience in marketing is assumed. The required skills listed are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (full-time) or €22,500 - €32,500 per year (part-time) - ASSUMPTION: Based on market research for email marketing managers in Germany with 4-10 years of experience

Benefits:

• Remote work with flexible hours
• Opportunity to work with an innovative, international brand
• Potential for growth and career advancement

Working Hours: 40 hours per week (full-time) or 20 hours per week (part-time) - ASSUMPTION: Based on industry standards for full-time and part-time work arrangements

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion - Gotyu Underwear is a DTC brand focused on creating innovative, high-quality, and affordable underwear that offers comfort, reliability, and support for everyone

Company Size: 2-10 employees - As a small company, Gotyu Underwear offers a unique opportunity to have a significant impact and contribute to its growth and success

Founded: Not specified (assumed recent founding based on company size and growth trajectory)

Company Description:

• Gotyu Underwear is on a mission to improve every stage of womanhood by creating underwear that fits like a second skin and empowers women to feel amazing in their bodies, every day of the month
• The company combines modern design with smart innovative engineering to create functional and accessible products
• Gotyu Underwear aims to be more than just a brand; it is a movement that encourages women to embrace their bodies, minds, and spirits without any inhibitions

Company Specialties:

• Innovative underwear design
• Smart innovative engineering
• International brand expansion

Company Website: https://www.gotyu-underwear.com/

ASSUMPTION: Gotyu Underwear is a young, growing company with a strong focus on innovation, accessibility, and empowering women. Its small size offers opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a high level of experience and expertise in email marketing, with the ability to lead and coordinate strategies across multiple markets and product categories

Reporting Structure: Not specified (assumed to report directly to the CEO or a senior marketing manager)

Work Arrangement: Remote (Germany) - This role offers the flexibility to work from home or any location within Germany, with the potential for occasional travel to meet with the team or attend industry events

Growth Opportunities:

• As a small and growing company, there are opportunities for career advancement and growth within the marketing team
• Gaining experience in international brand expansion and multilingual marketing campaigns
• Potential to take on additional responsibilities and grow into a leadership role

ASSUMPTION: This role offers a unique opportunity to join a growing company and make a significant impact on its success. With the company's focus on innovation and international expansion, there are numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Remote - Gotyu Underwear operates as a remote-first company, with no physical office location

Office Location(s): Not applicable (remote work)

Geographic Context:

• Germany - This role requires a strong understanding of the German market and consumer behavior
• International - As an international brand, Gotyu Underwear operates in multiple markets and requires a global perspective
• Remote - The remote work arrangement offers flexibility and the ability to work from any location within Germany

Work Schedule: Flexible - As a remote-first company, Gotyu Underwear offers a flexible work schedule, with the expectation that employees will maintain a consistent work-life balance and manage their time effectively

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and autonomy, with the expectation that employees will be self-motivated and able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the CEO or senior marketing manager

Key Assessment Areas:

• Email marketing expertise and strategy
• Technical proficiency in Klaviyo and/or Omnisend
• International brand experience and multilingual campaign management
• Cross-functional collaboration and communication skills
• Problem-solving and data-driven decision-making

Application Tips:

• Highlight your experience with Klaviyo and/or Omnisend, and provide examples of successful campaigns you've managed
• Tailor your resume and cover letter to emphasize your international brand experience and multilingual campaign management skills
• Prepare for a technical assessment or case study presentation by researching Gotyu Underwear's brand and products, and developing a strategy for a specific email marketing campaign

ATS Keywords: Email Marketing, Klaviyo, Omnisend, Segmentation, Campaign Management, Performance Optimization, Multilingual Campaigns, Shopify, Customer Lifecycle, Data Analysis, Community Building, Automation, SMS Marketing, WhatsApp Marketing, Creative Collaboration, Revenue Attribution

ASSUMPTION: Gotyu Underwear uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Klaviyo
• Omnisend
• Shopify
• SMS and WhatsApp marketing platforms

ASSUMPTION: While not explicitly stated, it is assumed that the successful candidate will be proficient in using these tools and technologies to manage email marketing campaigns and drive revenue.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Accessibility
• Empowerment

Work Style:

• Self-motivated and autonomous
• Collaborative and cross-functional
• Data-driven and analytical

Self-Assessment Questions:

• Do you have a proven track record of driving revenue through email marketing campaigns?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you share Gotyu Underwear's commitment to innovation, accessibility, and empowering women?

ASSUMPTION: Gotyu Underwear values candidates who are self-motivated, collaborative, and data-driven, with a strong commitment to its mission and values.

⚠️ Potential Challenges

• Managing email marketing campaigns across multiple markets and product categories
• Working with a small team and wearing multiple hats
• Balancing the need for innovation with the need to maintain a consistent brand identity
• Adapting to a remote work environment and managing time effectively

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, and the chance to make a significant impact on the company's success.

📈 Similar Roles Comparison

• Unlike traditional retail or e-commerce roles, this position requires a strong focus on international brand expansion and multilingual campaign management
• As a small and growing company, Gotyu Underwear offers a unique opportunity to have a significant impact and contribute to its growth and success
• This role offers the potential for career advancement and growth within the marketing team, as the company continues to expand

ASSUMPTION: While this role shares similarities with other email marketing manager positions, its focus on international brand expansion and multilingual campaign management sets it apart.

📝 Sample Projects

• Developing and executing a multilingual email marketing campaign to launch a new product line in multiple markets
• Analyzing customer data to identify segments and create targeted email marketing campaigns to improve open rates and click-through rates
• Collaborating with the creative team to develop engaging and on-brand email content that drives conversions and builds customer loyalty

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage email marketing campaigns, analyze data, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for international expansion?
• How does the marketing team collaborate with other departments, such as product and creative?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for career advancement and growth within the marketing team?
• How does the company support work-life balance and employee well-being in a remote work environment?

ASSUMPTION: These questions are designed to help the candidate better understand the company's growth trajectory, team dynamics, performance expectations, career advancement opportunities, and work-life balance in a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with Klaviyo and/or Omnisend, international brand experience, and multilingual campaign management skills
• Prepare for a technical assessment or case study presentation by researching Gotyu Underwear's brand and products, and developing a strategy for a specific email marketing campaign
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.