Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Torch Dental

🔹 Location: Austin, Texas

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (in office Monday - Thursday, flexibility on Friday)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing strategies to engage dental professionals at every stage of the customer journey
• Collaborating cross-functionally to deliver timely, relevant, and high-converting communications that drive product adoption, retention, and revenue
• Optimizing email campaigns and workflows to improve performance and customer experience
• Staying current on email marketing trends and identifying opportunities to innovate and improve

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a passion for email marketing. The ideal candidate will be comfortable working in a fast-paced, startup environment and have a strong interest in understanding the customer and delivering a highly engaging and tailored experience.

📋 Key Responsibilities

✅ Build, launch, and optimize email campaigns, from onboarding and engagement to reactivation and retention

✅ Own the email process end-to-end: strategy, content, segmentation, testing, execution, and reporting

✅ Design and implement email workflows to support sales cadences and partner closely with the Sales team to ensure consistent messaging across the funnel

✅ Create and manage customer promotional and expansion email campaigns that drive upsell, cross-sell, and increased product adoption

✅ Develop and manage automated email journeys aligned with user behavior, lifecycle stage, and business goals

✅ Collaborate with design and copy teams to create on-brand, compelling content that resonates with our audience

✅ Analyze performance metrics (open rates, CTR, conversions, unsubscribes) and report insights to stakeholders regularly

✅ Ensure compliance with email best practices, including deliverability and data hygiene

✅ Stay current on email marketing trends and identify opportunities to innovate and improve

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's growth and changing needs. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 3 to 6 years of total professional experience, with 2+ years of email marketing experience

Required Skills:

• Proven track record in email marketing, with a strong understanding of email best practices and trends
• Excellent project management and organizational skills
• Strong attention to detail and ability to prioritize effectively
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Interest in marketing to small businesses and understanding their unique needs

Preferred Skills:

• Experience with marketing automation software (e.g., HubSpot, Marketo, Pardot)
• Familiarity with dental industry or healthcare industry
• Bilingual or multilingual skills

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role. Candidates with these skills may be given priority in the hiring process.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 (Eligible for equity options grants)

Benefits:

• 401k benefits with Empower
• Unlimited paid time off (PTO)
• Maternity and Paternity leave
• Medical and dental coverage with Aetna
• Work from home stipend
• Commuter benefits for hybrid employees
• Fully stocked fridge and pantry for hybrid employees

Working Hours: Monday - Friday 8:00 AM - 5:00 PM CST (with flexibility on Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Austin, Texas area. The actual salary may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on improving the lives of healthcare providers by simplifying supply ordering and modernizing the procurement process

Company Size: 51-200 employees (as of 2025)

Founded: 2018, with headquarters in New York, New York

Company Description:

• Torch Dental is a rapidly growing startup with a mission to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process
• The company is targeting the $100+ billion office-based healthcare supply industry, starting with dental practices
• Torch Dental's innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products

Company Specialties:

• E-commerce software platform development
• Healthcare supply industry modernization
• Transparent pricing and procurement process simplification

Company Website: http://www.torchdental.com/

ASSUMPTION: Torch Dental is a growing startup with a clear mission and focus on improving the lives of healthcare providers. The company's success is closely tied to its ability to deliver innovative solutions that meet the unique needs of its customers.

📊 Role Analysis

Career Level: Mid-level marketing professional with 3 to 6 years of experience

Reporting Structure: The Email Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Product, and Design

Work Arrangement: Hybrid, with employees working from the office Monday through Thursday and having flexibility on Friday

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Email Marketing Manager to take on additional responsibilities or move into a leadership role
• The ideal candidate will be eager to learn and take on new challenges as they arise
• Torch Dental values internal promotions and provides opportunities for employees to grow within the organization

ASSUMPTION: The growth opportunities listed above are not guaranteed and may depend on the company's growth and changing needs. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Hybrid, with employees working from the office Monday through Thursday and having flexibility on Friday

Office Location(s): Austin, Texas

Geographic Context:

• Austin is the capital of Texas and the 11th-most populous city in the United States
• The city is known for its vibrant music scene, outdoor activities, and tech industry
• Austin has a humid subtropical climate, with mild winters and hot summers

Work Schedule: Monday - Friday 8:00 AM - 5:00 PM CST (with flexibility on Friday)

ASSUMPTION: The work environment at Torch Dental is fast-paced and collaborative, with a strong emphasis on customer satisfaction and innovation. The ideal candidate will be comfortable working in a startup environment and eager to take on new challenges as they arise.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Marketing
• In-depth interview with the Head of Marketing and a cross-functional team member
• Take-home assignment to assess the candidate's email marketing skills and strategic thinking
• Final interview with the CEO

Key Assessment Areas:

• Email marketing expertise and strategic thinking
• Project management and organizational skills
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Alignment with Torch Dental's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Be prepared to discuss your approach to email marketing strategy and campaign optimization
• Demonstrate your understanding of the dental industry and the unique needs of dental professionals
• Showcase your ability to work collaboratively and cross-functionally with other teams

ATS Keywords: Email Marketing, Campaign Optimization, Customer Engagement, Sales Cadences, Automated Email Journeys, Data-Driven Marketing, Cross-Functional Collaboration

ASSUMPTION: The interview process at Torch Dental is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will be able to demonstrate their expertise in email marketing and their ability to work collaboratively with other teams.

🛠️ Tools & Technologies

• Email marketing software (e.g., Mailchimp, HubSpot, or similar)
• Marketing automation software (e.g., HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the company's needs and preferences. The ideal candidate will be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Bias for action
• One team culture
• Impactful work

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and eager to learn
• Customer-focused and empathetic

Self-Assessment Questions:

• How do you approach understanding the unique needs of dental professionals and delivering tailored email content?
• Can you describe a time when you optimized an email campaign to improve performance and customer engagement?
• How do you stay current on email marketing trends and identify opportunities to innovate and improve?

ASSUMPTION: The cultural fit considerations listed above are not exhaustive and may vary based on the company's needs and preferences. The ideal candidate will be able to demonstrate their alignment with Torch Dental's mission, values, and work style.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with changing priorities and tight deadlines
• Balancing the need for strategic thinking with the need for quick execution and optimization
• Managing multiple email campaigns and workflows simultaneously
• Ensuring consistent messaging and branding across all email communications

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the company's growth and changing needs. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Email Marketing Manager at Torch Dental will have a strong focus on customer engagement and retention, rather than just acquisition
• The role will require a deep understanding of the dental industry and the unique needs of dental professionals
• As a startup, Torch Dental offers opportunities for growth and career advancement that may not be available in larger, more established organizations

ASSUMPTION: The role comparison listed above is not exhaustive and may vary based on the company's growth and changing needs. The ideal candidate will be able to demonstrate their understanding of the unique aspects of the Email Marketing Manager role at Torch Dental.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive dental practice customers
• Optimizing the onboarding email sequence to improve customer activation and retention rates
• Collaborating with the Sales team to create and implement sales cadences that drive product adoption and revenue growth

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the company's growth and changing needs. The ideal candidate will be able to demonstrate their ability to take on new challenges and projects as they arise.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the dental industry?
• How does the Email Marketing Manager role fit into the company's overall marketing strategy?
• What are the key priorities for the Email Marketing Manager in the first 30, 60, and 90 days?
• How does Torch Dental support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The key questions listed above are not exhaustive and may vary based on the company's growth and changing needs. The ideal candidate will be able to demonstrate their curiosity and interest in the company's mission, values, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare for your interview by researching the dental industry and Torch Dental's mission and values
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.