Email Marketing Manager (Contract)

📌 Core Information

🔹 Job Title: Email Marketing Manager (Contract)

🔹 Company: Sia

🔹 Location: Remote (New York, NY)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior

🔹 Remote Status: Remote (with a preference for New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing email marketing campaigns using Adobe Journey Optimizer (AJO).
• Developing and refining audience segments to improve engagement and performance.
• Designing, analyzing, and optimizing multi-touch customer journeys.
• Providing strategic input on channel mix, message cadence, and testing plans.
• Collaborating cross-functionally with strategy, product, data, and creative teams.

ASSUMPTION: This role requires a strong background in CRM, lifecycle marketing, and email marketing, with a focus on cross-channel campaign execution and optimization.

📋 Key Responsibilities

✅ Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO).

✅ Manage dynamic content, personalization rules, and decision logic within customer journeys.

✅ Develop and maintain complex audience segments using customer data across multiple platforms.

✅ Create, analyze, and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives.

✅ Identify opportunities to streamline journey logic and improve performance through testing and iteration.

✅ Act as the internal expert on Adobe Journey Optimizer, ensuring best practices in platform configuration, campaign QA, and operational efficiency.

✅ Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows.

✅ Monitor campaign and journey performance across key KPIs (open rates, CTRs, conversions, retention, etc.) and deliver actionable insights.

✅ Translate high-level business goals into measurable CRM and lifecycle strategies.

✅ Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans.

✅ Collaborate with cross-functional partners (strategy, product, data, creative) to align retention efforts with broader business objectives.

ASSUMPTION: This role requires strong analytical and project management skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: 4-6 years of experience in CRM, lifecycle marketing, or marketing automation, with a focus on email and cross-channel campaign execution

Required Skills:

• Hands-on experience with Adobe Journey Optimizer (AJO) or a similar marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, Iterable)
• Proven ability to build and optimize multi-touch customer journeys using behavioral, transactional, and demographic data
• Strong knowledge of segmentation strategies and audience management across diverse data sets and platforms
• Experience creating dynamic content and personalization rules within email and CRM programs
• Data-driven mindset with a strong grasp of key CRM KPIs (open rate, CTR, conversions, retention) and campaign analytics
• Demonstrated ability to translate high-level business goals into actionable lifecycle strategies and journey flows
• Excellent project management skills, including campaign QA, testing, and documentation
• Strong collaboration skills; comfortable working cross-functionally with strategy, product, data, and creative teams
• Familiarity with A/B testing, holdout groups, and other testing methodologies to improve campaign performance
• Experience in developing scalable processes, operational workflows, and campaign documentation best practices

Preferred Skills:

• Experience in customer retention, loyalty, or engagement-focused programs within digital product, eCommerce, or subscription-based businesses

ASSUMPTION: Candidates with a proven track record in email marketing and CRM strategy will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80 - $92 per hour (expected compensation for this contract)

Benefits:

• Statutory Time Off – Sick
• Medical, Dental, Vision: Eligible for Purchase Option
• 401(k) Participation: Eligible after one month of employment with matching and 100% vesting first day of participation

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for contract roles with similar responsibilities and experience levels.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 1,001-5,000 employees (mid-sized global consulting firm)

Founded: 1999 (with a strong digital heritage)

Company Description:

• Sia is a next-generation, global management consulting group, born digital and augmented by data, creativity, and responsibility.
• The company partners with clients to resolve challenges and capitalize on opportunities, with a focus on optimism as a force multiplier.
• Sia Experience is the marketing and creative pillar of Sia, offering end-to-end solutions that blend strategy, consulting, and marketing communications.

Company Specialties:

• Banking
• Energy & Environment
• HR & Transformation
• Manufacturing
• Telecommunications
• Actuarial Sciences
• Government
• CIO Advisory
• Data Science
• Insurance
• Transportation & Logistics
• Marketing & Customer Experience
• Digital Transformation
• Change Management
• Procurement & Sourcing
• Corporate Strategy
• Operational Excellence
• Healthcare
• Generative AI
• and Digital & Design

Company Website: Sia Partners

ASSUMPTION: Sia Partners is a well-established global consulting firm with a strong focus on digital transformation and data-driven insights.

📊 Role Analysis

Career Level: Mid-Senior (with potential for growth and strategic influence)

Reporting Structure: This role reports directly to the project manager or client lead, with potential for cross-functional collaboration with various teams.

Work Arrangement: Remote (with a preference for New York, NY)

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the organization.
• Opportunity to work on high-impact projects and gain exposure to various industries and clients.
• Possibility to transition to a full-time role, depending on performance and organizational needs.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the organization.

🌍 Location & Work Environment

Office Type: Remote (with a preference for New York, NY)

Office Location(s): New York, NY (with flexibility for remote work)

Geographic Context:

• New York, NY is a major global hub for finance, media, and technology, offering a diverse range of cultural, culinary, and entertainment options.
• The city is well-connected by public transportation, with numerous neighborhoods to choose from based on personal preferences.
• New York, NY has a competitive job market, with many opportunities for professional growth and development.

Work Schedule: 40 hours per week (with flexibility for remote work)

ASSUMPTION: The remote work arrangement offers flexibility and convenience, while the New York, NY location provides access to a dynamic and vibrant professional ecosystem.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the hiring manager.
• In-depth behavioral and technical interviews with relevant team members.
• Final interviews with senior leadership or stakeholders.
• Background check and reference check (if applicable).

Key Assessment Areas:

• Technical skills and experience with Adobe Journey Optimizer or similar marketing automation platforms.
• Data-driven mindset and analytical skills.
• Project management and campaign QA skills.
• Collaboration and communication skills.
• Strategic thinking and problem-solving abilities.

Application Tips:

• Highlight relevant experience and achievements in CRM, lifecycle marketing, and email marketing.
• Demonstrate a strong understanding of Adobe Journey Optimizer or similar marketing automation platforms.
• Showcase your ability to translate business goals into actionable lifecycle strategies and journey flows.
• Prepare for behavioral and technical interview questions focused on your experience and skills.
• Research Sia Partners and the role to show your enthusiasm and understanding of the organization's mission and values.

ATS Keywords: Adobe Journey Optimizer, CRM, lifecycle marketing, email marketing, campaign execution, audience management, segmentation, journey design, optimization, data analysis, reporting, project management, collaboration, testing methodologies, dynamic content, personalization, strategy, cross-functional collaboration

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a series of interviews and assessments.

🛠️ Tools & Technologies

• Adobe Journey Optimizer
• Marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used to manage campaigns, analyze data, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Optimism
• Responsibility
• Creativity
• Data-driven
• Collaborative

Work Style:

• Results-driven and focused on delivering measurable impact.
• Data-driven and analytical, with a strong emphasis on continuous improvement.
• Collaborative and cross-functional, with a focus on working effectively with diverse teams.
• Adaptable and responsive to change, with a willingness to learn and grow in a dynamic environment.

Self-Assessment Questions:

• Do you align with Sia Partners' values, particularly optimism and responsibility?
• Are you comfortable working in a dynamic, cross-functional environment with a strong focus on collaboration?
• Do you have a data-driven mindset and a proven ability to translate business goals into actionable strategies?

ASSUMPTION: Candidates who align with Sia Partners' values and work style will be most successful in this role, as they will be better equipped to contribute to the organization's mission and culture.

⚠️ Potential Challenges

• Managing complex audience segments and dynamic content across multiple platforms.
• Keeping up with industry trends and best practices in CRM, lifecycle marketing, and email marketing.
• Balancing strategic thinking with day-to-day campaign execution and optimization.
• Working effectively with cross-functional teams in a remote or hybrid work environment.
• Managing multiple projects and priorities in a fast-paced, dynamic organization.

ASSUMPTION: These challenges require strong project management skills, adaptability, and a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on Adobe Journey Optimizer and cross-channel campaign execution and optimization.
• Industry-specific context: The role requires a strong understanding of CRM, lifecycle marketing, and email marketing within the context of a global management consulting firm.
• Career path comparison: This role offers growth potential and the opportunity to work on high-impact projects, with the possibility of transitioning to a full-time role.

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on Adobe Journey Optimizer and cross-channel campaign execution and optimization within a global management consulting firm.

📝 Sample Projects

• Developing and executing a multi-channel campaign to improve customer retention and engagement for a subscription-based business.
• Optimizing customer journeys to reduce churn and increase lifetime value for an eCommerce platform.
• Collaborating with cross-functional teams to design and implement a new CRM strategy for a digital product company.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on CRM, lifecycle marketing, and email marketing within a global management consulting firm.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the team or organization, and how can this role address them?
• How does this role fit into the organization's long-term strategy and growth plans?
• What are the key priorities for the first 30-60-90 days in this role?
• What opportunities are there for professional development and growth within the organization?
• How does the organization support work-life balance and employee well-being, particularly in a remote or hybrid work environment?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and organization, and helps you make an informed decision about your career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sia Partners job portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills in CRM, lifecycle marketing, and email marketing.
• Prepare for behavioral and technical interview questions focused on your experience and skills with Adobe Journey Optimizer or similar marketing automation platforms.
• Research Sia Partners and the role to show your enthusiasm and understanding of the organization's mission and values.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.