📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Michael Kors
🔹 Location: London
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and executing email communication plans across 50 markets in the EMEA region
- Coordinating with multiple departments and stakeholders to manage end-to-end campaign and content briefs
- Analyzing campaign results and trends to provide insights and optimize performance
- Driving content personalization and automation using Dynamic Yield platform
- Working with CRM and analytics to review audience segmentation and targeting strategies
ASSUMPTION: This role requires a high level of organization, multitasking, and communication skills to manage multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Manage end-to-end campaign and content briefs for specific email campaign types, working with key stakeholders
✅ Design and optimize business processes around BAU marketing emails, ensuring quality control and local nuances are accounted for
✅ Analyze campaign results and trends on a weekly basis, providing concise insights and suggestions for improvement
✅ Drive content personalization and automation using Dynamic Yield platform, accurately setting up and testing various rules and logics
✅ Work with CRM and analytics to review audience segmentation and targeting strategies to deliver relevance to customers
✅ Produce weekly and monthly reports that explain performance
✅ Stay up to date with industry best practices and competitor activities, bringing fresh ideas to test
✅ Work with and help manage the ESP, Oracle Responsys
ASSUMPTION: This role requires a strong understanding of email marketing KPIs and the ability to derive insights and articulate them to a diverse business audience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years working in email marketing, ideally in a fashion retail environment
Required Skills:
- Proven experience working with ESPs, ideally Oracle Responsys
- Solid understanding of email KPIs and analytics & reporting tools such as Google Analytics and Adobe
- Highly organized with the ability to multi-task and prioritize in a fast-paced environment
- Strong verbal and written communication skills, with the ability to present in meetings and write clear and informative briefs
- Capable of coordinating amends and approvals from various teams in a timely manner
- Knowledge of audience segmentation & targeting for personalization
- Hands-on experience with Dynamic Yield or similar personalization platforms
- Proactive and solutions-focused mindset with a can-do attitude
- Strong PC Skills – Advanced Excel, Word, PowerPoint
Preferred Skills:
- Fashion industry experience
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in fashion retail and multiple languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for email marketing specialists with 2-5 years of experience in London)
Benefits:
- Competitive benefits package
- Discount on Michael Kors products
- Opportunities for career growth within the global Michael Kors group
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Michael Kors is a global luxury fashion group that designs innovative products across the full spectrum of fashion luxury categories. The company consists of iconic, founder-led brands, including Versace, Jimmy Choo, and Michael Kors.
Company Size: Michael Kors is part of Capri Holdings, a public company with over 10,000 employees worldwide.
Founded: Michael Kors was founded in 1981, while Capri Holdings was founded in 2017.
Company Description:
- Michael Kors is a global luxury fashion brand that offers an extensive collection of accessories, ready-to-wear, and footwear under the Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens labels.
- The brand is known for its opulent simplicity and timeless aesthetic, reflecting modern luxury with a global appeal.
- Michael Kors is committed to fostering a more resilient environment, promoting diversity and inclusion, and giving back to communities through its CAPRI CARES initiative.
Company Specialties:
- Luxury fashion design and retail
- Global brand management
- Sustainability and corporate social responsibility
Company Website: capriholdings.com
ASSUMPTION: Working for Michael Kors offers opportunities for career growth within the global group and exposure to various aspects of the luxury fashion industry.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in email marketing.
Reporting Structure: The Email Marketing Specialist reports directly to the Email Marketing Manager.
Work Arrangement: This role is on-site, with the opportunity to work from the London office.
Growth Opportunities:
- Potential to work on global campaigns and collaborate with international teams
- Opportunities to learn from and work alongside experienced marketing professionals
- Possibility to progress to a senior role within the email marketing team or explore other marketing disciplines within the company
ASSUMPTION: This role offers growth opportunities for candidates looking to develop their email marketing skills and gain experience working for a global luxury fashion brand.
🌍 Location & Work Environment
Office Type: Michael Kors' London office is a modern, collaborative workspace located in the heart of the city.
Office Location(s): 11 West 42nd Street, New York, NY 10036, US (Headquarters); 100 New Bond Street, London W1S 1SP, UK (London Office)
Geographic Context:
- London is a vibrant, multicultural city with a thriving fashion industry
- The city offers numerous opportunities for professional growth and networking within the fashion and luxury sectors
- London is home to many iconic fashion brands and events, such as London Fashion Week
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: Working in London offers candidates the opportunity to be part of a dynamic and diverse fashion industry, with access to numerous networking and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the Email Marketing Manager
- Final interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Email marketing experience and skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Michael Kors' values
Application Tips:
- Highlight your relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for fashion and understanding of the Michael Kors brand
- Prepare examples of email campaigns you've worked on, highlighting your role and the results achieved
ATS Keywords: Email Marketing, ESP, Oracle Responsys, Dynamic Yield, Analytics, Reporting, Campaign Management, Stakeholder Communication, Fashion Retail
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- Oracle Responsys (ESP)
- Dynamic Yield (personalization platform)
- Google Analytics
- Adobe (analytics & reporting tools)
- Microsoft Office Suite (Excel, Word, PowerPoint)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Glamorous Style
- Craftsmanship
- Innovation
- Global Appeal
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you share Michael Kors' passion for glamorous style and craftsmanship?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a global mindset and appreciation for diverse perspectives?
ASSUMPTION: Candidates who align with Michael Kors' values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging
- Working in a fast-paced, dynamic environment may require adaptability and resilience
- The role may involve working with tight deadlines and managing competing priorities
- London's competitive fashion industry may present unique challenges and opportunities
ASSUMPTION: Candidates should be prepared to face these challenges and possess the skills and mindset necessary to overcome them.
📈 Similar Roles Comparison
- This role focuses on email marketing, while similar roles may focus on other channels, such as social media or content marketing
- Email marketing specialists in the fashion retail industry may have unique challenges and opportunities compared to other industries
- Career progression in email marketing may involve moving into a senior role within the email marketing team or exploring other marketing disciplines within the company
ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch
- Analyzing campaign performance and optimizing email content and design based on data-driven insights
- Collaborating with cross-functional teams to create and execute a seasonal marketing campaign
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities an Email Marketing Specialist might encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Michael Kors?
- What opportunities are there for professional development and growth within the email marketing team and the company?
- How does Michael Kors support work-life balance for its employees?
- What is the company's approach to sustainability and corporate social responsibility?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and skills
- Write a cover letter that demonstrates your passion for fashion and understanding of the Michael Kors brand
- Prepare examples of email campaigns you've worked on, highlighting your role and the results achieved
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
