Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: UiPath

🔹 Location: Bucharest, Romania

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Delivering best-in-class email and marketing automation support for global and regional demand generation campaigns.
• Collaborating with cross-functional teams to support various marketing initiatives, ensuring alignment with corporate brand guidelines and industry best practices.
• Building and deploying campaigns using Marketo, including QA, campaign flow setup, email and landing page creation, and media tracking.
• Analyzing and reporting on campaign performance to improve email effectiveness and marketing impact.
• Ensuring campaigns comply with GDPR and other relevant data protection regulations.

ASSUMPTION: This role requires a strong focus on campaign execution, strategy, and optimization, with a significant portion of time dedicated to hands-on work with Marketo and other marketing automation tools.

📋 Key Responsibilities

✅ Implement marketing automation and email best practices to support global demand generation and regional marketing teams.

✅ Build and deploy campaigns using Marketo, including QA, campaign flow setup, email and landing page creation, and media tracking.

✅ Collaborate with Marketing Program Managers to shape email strategies aligned with business goals.

✅ Design and refine email campaigns, acting as a strategic advisor and best practices consultant.

✅ Analyze and report on campaign performance to improve email effectiveness and marketing impact.

✅ Ensure campaigns comply with GDPR and other relevant data protection regulations.

✅ Conduct A/B and multivariate testing on templates, segmentation, messaging, calls-to-action, and timing.

✅ Maintain weekly and monthly KPI reports and analyze their impact on overall business and campaign goals.

✅ Ensure all campaigns follow brand guidelines and global email standards.

✅ Build and segment accurate target lists to support campaign objectives.

✅ Verify tracking and program integrations function properly prior to deployment.

✅ Familiarity with HTML/CSS for customizing email templates is a strong plus.

✅ Certifications in email marketing or marketing automation platforms (e.g., Marketo Certified Expert) are a plus.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and performance analysis. It requires strong collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 3 years of hands-on experience with marketing automation platforms: Marketo strongly preferred.

Required Skills:

• Deep understanding of email marketing platforms and campaign execution.
• Ability to interpret performance data and translate it into actionable recommendations.
• Strong communication and collaboration skills across cross-functional and regional teams.
• Comfortable with HTML/CSS for light email template customization.
• Solid understanding of GDPR and email compliance requirements.
• Proven experience with A/B testing strategies.
• Ability to think strategically while managing day-to-day campaign execution.
• Track record of delivering measurable results through email marketing initiatives.

Preferred Skills:

• Certifications in email marketing or marketing automation platforms (e.g., Marketo Certified Expert).

ASSUMPTION: While the role requires a specific level of experience with Marketo, candidates with equivalent experience in other marketing automation platforms may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €45,000 and €65,000 per year, based on industry standards for a Marketing Manager role in Bucharest, Romania, with 2-5 years of experience.

Benefits:

• Health insurance and wellness programs.
• Retirement savings plans.
• Employee assistance programs.
• Learning and development opportunities.
• Flexible work arrangements.

Working Hours: The role requires a standard full-time workweek, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: UiPath is a leading provider of Robotic Process Automation (RPA) and AI technology, operating in the software development industry.

Company Size: UiPath has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: UiPath was founded in 2005, with a history of innovation and growth in the RPA and AI space.

Company Description:

• UiPath develops AI technology that mirrors human intelligence, transforming how businesses operate, innovate, and compete.
• The UiPath Platform™ accelerates the shift toward a new era of agentic automation, integrating agents, robots, people, and models to drive autonomy and smarter decision-making.
• UiPath is committed to shaping a world where AI enhances human potential and revolutionizes industries.

Company Specialties:

• Agentic Automation
• Agentic AI
• Agentic Orchestration
• Business Process Management
• Intelligent Document Processing
• Agentic Testing

Company Website: UiPath

ASSUMPTION: UiPath's focus on AI and automation provides a dynamic and innovative work environment, with a strong emphasis on technology and growth.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Email Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including demand generation, product marketing, and regional marketing teams.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary depending on business needs and team preferences.

Growth Opportunities:

• Progression to a Senior Marketing Manager or Marketing Director role within the marketing department.
• Expansion into other marketing specializations, such as product marketing or content marketing.
• Opportunities to work on global campaigns and collaborate with international teams.

ASSUMPTION: This role offers a clear path for career progression within the marketing department, with opportunities for growth and development based on performance and business needs.

🌍 Location & Work Environment

Office Type: UiPath's Bucharest office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): One Vanderbilt Avenue, 60th Floor, New York, NY 10017, US (Global Headquarters); Bucharest, Romania (Regional Office)

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a vibrant culture and a growing tech industry.
• The city offers a mix of historical and modern attractions, with a cost of living that is generally lower than in Western European capitals.
• UiPath's Bucharest office provides a dynamic and multicultural work environment, with opportunities to collaborate with international teams.

Work Schedule: The role follows a standard full-time workweek, with flexibility for remote work as needed. The specific work schedule may vary depending on business needs and team preferences.

ASSUMPTION: UiPath's Bucharest office offers a modern and collaborative work environment, with opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the UiPath careers portal.
• Phone or video screening with the hiring manager to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate Marketo skills and campaign strategy development.
• Final interview with the Marketing Director to discuss career goals, expectations, and fit within the team.

Key Assessment Areas:

• Marketo proficiency and campaign execution skills.
• Analytical skills and ability to interpret performance data.
• Strategic mindset and ability to develop effective email strategies.
• Collaboration skills and ability to work effectively with cross-functional teams.
• Cultural fit and alignment with UiPath's company values.

Application Tips:

• Highlight relevant Marketo experience and campaign successes in your resume.
• Tailor your cover letter to demonstrate your understanding of UiPath's business and how your skills align with the role's requirements.
• Prepare for the technical assessment by reviewing Marketo best practices and refreshing your knowledge of email marketing strategies.

ATS Keywords: Marketo, email marketing, campaign execution, performance analysis, GDPR compliance, A/B testing, HTML, CSS, collaboration, analytical skills, strategic mindset, results-driven

ASSUMPTION: UiPath's application process is designed to assess candidates' technical skills, strategic mindset, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketo
• HTML
• CSS
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The primary tools used in this role are Marketo, HTML, and CSS. Familiarity with other email marketing platforms and project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Responsible

Work Style:

• Data-driven and analytical
• Strategic and proactive
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of delivering measurable results through email marketing initiatives?
• Are you comfortable working with cross-functional teams and collaborating with regional marketing teams?
• Do you have a strong understanding of GDPR and email compliance requirements?
• Are you able to think strategically while managing day-to-day campaign execution?

ASSUMPTION: UiPath values candidates who are customer-centric, innovative, collaborative, agile, and responsible. Successful candidates will be able to demonstrate a strong fit with these values and a strategic, data-driven approach to email marketing.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously.
• Keeping up with the latest trends and best practices in email marketing and marketing automation.
• Ensuring compliance with GDPR and other data protection regulations.
• Collaborating effectively with cross-functional and regional teams, sometimes across different time zones.

ASSUMPTION: This role presents challenges related to campaign management, staying current with industry trends, compliance, and effective collaboration with diverse teams.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on campaign execution and optimization using Marketo.
• Unlike some marketing roles, this position requires a deep understanding of email marketing platforms and campaign execution, rather than a broader focus on marketing strategy and planning.
• Career progression in this role may follow a similar path to other marketing roles, with opportunities for growth into senior marketing management positions or specialized marketing roles.

ASSUMPTION: This role differs from other email marketing roles in its focus on Marketo campaign execution and optimization, and offers similar career progression opportunities to other marketing roles within the organization.

📝 Sample Projects

• Developing and executing a global email campaign to promote a new product launch, with A/B testing to optimize open rates and click-through rates.
• Collaborating with regional marketing teams to create targeted email campaigns for specific geographic markets, ensuring compliance with local data protection regulations.
• Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting recommendations to the marketing director and other stakeholders.

ASSUMPTION: Sample projects in this role involve campaign development, execution, and optimization using Marketo, with a focus on data-driven decision-making and strategic planning.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing campaign process at UiPath, from planning to execution to analysis?
• How does the Email Marketing Manager role collaborate with other marketing teams, such as demand generation and product marketing?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does UiPath support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a hybrid or remote work environment for this role?

ASSUMPTION: Interview questions should focus on understanding the role's day-to-day responsibilities, collaboration with other teams, career growth opportunities, and the challenges of working in a hybrid or remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the UiPath careers portal.
• Highlight your relevant Marketo experience and campaign successes in your resume.
• Tailor your cover letter to demonstrate your understanding of UiPath's business and how your skills align with the role's requirements.
• Prepare for the technical assessment by reviewing Marketo best practices and refreshing your knowledge of email marketing strategies.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.