Email Marketing Manager (Email Content Strategist)

📌 Core Information

🔹 Job Title: Email Marketing Manager (Email Content Strategist)

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing and Communications

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing strategies aligned with business goals
• Collaborating with cross-functional teams to create targeted campaigns
• Designing visually appealing, mobile-friendly, and brand-consistent email templates
• Analyzing campaign performance and providing actionable insights
• Ensuring compliance with email marketing regulations and best practices

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It's ideal for someone with a strong background in email marketing and a passion for driving engagement and conversions.

📋 Key Responsibilities

✅ Develop and execute email marketing strategies aligned with business goals

✅ Collaborate with cross-functional teams to create targeted campaigns

✅ Work with designers and copywriters to create compelling email content

✅ Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines

✅ Analyze campaign performance and generate reports with actionable insights

✅ Conduct A/B tests to optimize subject lines, content, and design

✅ Ensure compliance with email marketing regulations and stay updated on industry trends

✅ Utilize email marketing platforms to automate workflows and implement triggered campaigns

✅ Partner with analytics teams to understand customer behavior and refine strategies

✅ Work closely with sales teams to align email campaigns with broader business objectives

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis. It requires strong communication and collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field

Experience: Proven experience in email marketing strategy and execution

Required Skills:

• Proficiency in email marketing platforms and CRM tools
• Strong analytical skills and ability to interpret data
• Excellent written and verbal communication skills
• Knowledge of HTML/CSS for email design (preferred)

Preferred Skills:

• Experience with B2B email marketing (if relevant to Arrow Electronics' business model)
• Familiarity with technology or electronics industry trends
• Ability to manage multiple projects and deadlines

ASSUMPTION: Candidates should have a solid foundation in email marketing principles and a proven track record of driving campaign success. Relevant industry experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for email marketing managers in Bangalore)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for email marketing managers in Bangalore, considering the candidate's experience level. Actual compensation may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet. Arrow Electronics is a global technology company that guides innovation forward for thousands of leading technology manufacturers and service providers.

Company Size: 10,001+ employees. As a large organization, Arrow Electronics offers extensive resources and opportunities for professional growth.

Founded: 1935. Arrow Electronics has a rich history and a strong reputation in the technology industry.

Company Description:

• Arrow Electronics develops technology solutions that help improve business and daily life
• The company's broad portfolio spans the entire technology landscape, helping customers design, distribute, and deploy forward-thinking products
• Arrow Electronics is committed to making the benefits of technology accessible to as many people as possible

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry. Its extensive resources and global reach provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in email marketing, seeking to advance their careers in a global technology company.

Reporting Structure: The Email Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including marketing, sales, and product teams.

Work Arrangement: On-site, full-time with flexible work arrangements. This role requires a consistent presence in the office to collaborate effectively with teams and ensure campaign success.

Growth Opportunities:

• Advancement to senior-level roles within the marketing department
• Expansion into related fields, such as digital marketing or product management
• Opportunities to work on global campaigns and gain international experience

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and gain experience working in a global technology company.

🌍 Location & Work Environment

Office Type: Corporate office. Arrow Electronics' Bangalore office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is a major tech hub and the capital of the Indian state of Karnataka
• The city offers a vibrant culture, excellent dining options, and numerous recreational activities
• Bangalore has a tropical savanna climate with warm, humid weather year-round

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM with a one-hour lunch break. Flexible work arrangements may be available based on team and project requirements.

ASSUMPTION: Bangalore offers a dynamic work environment with a strong tech industry presence, providing ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the marketing team to assess email marketing skills and campaign strategy
• Final interview with the Marketing Director to discuss career goals and fit within the team

Key Assessment Areas:

• Email marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with Arrow Electronics' values

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Arrow Electronics' business and how your skills align with the role
• Prepare examples of successful email marketing campaigns you've worked on, including metrics and results

ATS Keywords: Email Marketing, Campaign Strategy, Data Analysis, CRM Tools, HTML, CSS, Marketing Campaigns, Targeted Messaging, Performance Metrics

ASSUMPTION: The application process for this role is likely to be competitive, as Arrow Electronics is a well-established company with a strong reputation in the technology industry. Applicants should highlight their relevant experience and demonstrate a strong understanding of email marketing principles and best practices.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp)
• CRM tools (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with industry-standard email marketing platforms, CRM tools, and data analysis tools is essential for success in this role. Proficiency in design tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Performance
• People
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you have a creative approach to problem-solving and campaign development?
• Are you adaptable and able to respond to changes in priorities or project requirements?

ASSUMPTION: Arrow Electronics values candidates who are innovative, integrity-driven, and committed to high performance. Successful applicants will demonstrate strong collaboration skills and a data-driven approach to their work.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with industry trends and best practices in email marketing
• Ensuring compliance with email marketing regulations and company policies
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role presents both strategic and tactical challenges that require strong organizational skills, attention to detail, and the ability to work effectively with diverse teams.

📈 Similar Roles Comparison

• Unlike other email marketing roles, this position focuses specifically on content strategy and does not include list management or deliverability responsibilities
• Arrow Electronics' global presence offers opportunities to work on international campaigns and gain international experience
• This role is suitable for candidates seeking to advance their careers in marketing and gain experience working in a global technology company

ASSUMPTION: This role offers unique opportunities for career growth and international experience, setting it apart from similar email marketing positions in other organizations.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch
• Analyzing campaign performance data to optimize subject lines, content, and design elements
• Collaborating with designers and copywriters to create visually appealing and engaging email content

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Email Marketing Manager role, highlighting the diverse skills required for success in this position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to Arrow Electronics' overall business goals and objectives?
• What opportunities are there for professional growth and development within the marketing department?
• How does Arrow Electronics support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends in email marketing?

ASSUMPTION: These interview questions help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Arrow Electronics careers portal
• Tailor your resume to highlight your relevant email marketing experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills align with Arrow Electronics' business objectives
• Prepare examples of successful email marketing campaigns you've worked on, including metrics and results
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.