Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Trusting Social & Kompato AI

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading B2C personalized email strategy for the US market
• Designing and implementing advanced, data-driven customer journeys
• Maximizing engagement, conversions, and loyalty through targeted email campaigns
• Collaborating with cross-functional teams to ensure cohesive messaging
• Staying up-to-date with email marketing trends and best practices

ASSUMPTION: This role requires a high level of expertise in e-commerce email marketing and customer segmentation to drive successful campaigns and meet business objectives.

📋 Key Responsibilities

✅ Design and execute personalized email marketing campaigns based on customer profiles, segments, interactions, and intent

✅ Develop automated email workflows and journeys to nurture leads, onboard customers, and drive repeat purchases within an e-commerce context

✅ Utilize customer data and analytics to optimize email performance and personalize content

✅ Provide insights and guide AI product development to automate segmentation, journey design, and copywriting

✅ Manage and optimize email marketing platforms and tools

✅ Conduct A/B testing to refine email campaigns and improve key metrics (open rates, click-through rates, conversion rates)

✅ Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive messaging and campaign execution

✅ Monitor and report on email marketing performance, providing insights and recommendations for improvement

✅ Stay up-to-date with the latest email marketing trends, technologies, and best practices, particularly in the e-commerce space

ASSUMPTION: The role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in email marketing, with a strong focus on personalized journeys and customer segmentation

Required Skills:

• Proven experience in e-commerce email marketing, including transactional emails, promotional campaigns, and lifecycle marketing
• Proficiency with email marketing platforms and automation tools (e.g., Mautic, Klaviyo, etc.)
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Understanding of data privacy regulations and best practices (e.g., GDPR, CCPA)
• Excellent written and verbal communication skills
• Creative mindset with a passion for creating engaging and personalized customer experiences

Preferred Skills:

• Interest and familiarity with working with AI and machine learning

ASSUMPTION: Candidates with a proven track record in e-commerce email marketing and a strong understanding of customer segmentation will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an Email Marketing Manager with 5-10 years of experience in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD $50,000 - USD $75,000).

Benefits:

• Competitive compensation package, including 13th-month salary and performance bonuses
• Comprehensive health care coverage for you and your dependents
• Generous leave policies, including annual leave, sick leave, and flexible work hours
• Convenient central district 1 office location, next to the metro station
• On-site lunch with multiple options, including vegetarian
• Grab for work allowance and fully equipped workstations
• Fun and engaging team-building activities, sponsored sports clubs, and happy hour every Thursday
• Unlimited free coffee, tea, snacks, and fruit to keep you energized
• An opportunity to make a social impact by helping to democratize credit access in emerging markets

Working Hours: Full-time, Monday to Friday, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically AI-driven fintech focused on credit scoring and financial inclusion

Company Size: Medium-sized (201-500 employees), offering a dynamic and collaborative work environment

Founded: 2013, with a strong track record of growth and success in the fintech industry

Company Description:

• Trusting Social is an AI fintech company revolutionizing credit scoring using big data technology, and social, web, and mobile data
• The company enables lenders in emerging markets to reach billions of "financially invisible" consumers not covered by credit bureaus
• Trusting Social's mission is to make financial inclusion a reality in Southeast Asia and India within the next decade

Company Specialties:

• Credit Scoring
• Fraud Detection
• Machine Learning
• Artificial Intelligence
• Alternative data
• Financial inclusion
• Co-lending partnerships
• Embedded finance
• eKYC
• Credit cards for mass consumers
• Enterprise solutions for the lending industry
• Consumer data privacy
• Alternative Credit Scoring
• Big Data Analytics
• Retail AI
• Universal Credit Access
• Social Impact
• Customer insights
• Predictive analytics
• Real-time analytics
• Computer vision
• AI Fintech
• Personalization
• Credit Persona
• Fraud Detection
• Recommender Systems
• and Demand Forecasting

Company Website: http://trustingsocial.com

ASSUMPTION: Trusting Social's focus on AI and data-driven decision-making creates an environment that values innovation and continuous learning.

📊 Role Analysis

Career Level: Mid-level to senior, offering opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including content, design, and product

Work Arrangement: On-site, with flexible hours and remote work options available

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand responsibilities and take on additional projects as the company scales
• Career progression into senior marketing roles or management positions within the organization

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities and convenient location in central district 1, Ho Chi Minh City

Office Location(s): 132 Ham Nghi, 8th Floor, Ho Chi Minh city, Ho Chi Minh City 70000, VN

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant and growing economy
• The city offers a mix of traditional culture and modern amenities, with a cost of living that is generally lower than other major Southeast Asian cities
• Ho Chi Minh City is a hub for the tech and fintech industries, with a thriving startup ecosystem

Work Schedule: Full-time, Monday to Friday, with flexible hours and remote work options available

ASSUMPTION: The convenient office location and flexible work arrangements contribute to a positive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications
• Final round interview with the Head of Marketing or another senior team member
• Background check and reference check for the final candidate

Key Assessment Areas:

• Email marketing expertise and experience with e-commerce campaigns
• Customer segmentation and personalization strategies
• Data analysis and interpretation skills
• Communication and collaboration skills
• Cultural fit and alignment with Trusting Social's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant email marketing experience and achievements
• Include specific examples of successful email campaigns and their impact on key metrics
• Demonstrate your understanding of customer segmentation and personalization strategies
• Showcase your analytical skills and ability to interpret data to optimize campaign performance
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

ATS Keywords: Email Marketing, E-commerce, Customer Segmentation, Personalization, Data Analysis, A/B Testing, Campaign Optimization, Marketing Automation, Cross-functional Collaboration, Performance Monitoring, Marketing Strategy

ASSUMPTION: The interview process at Trusting Social is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mautic, Klaviyo)
• Web analytics tools (e.g., Google Analytics)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies required for this role are standard for the email marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Extreme Ownership: Taking full responsibility for actions and initiatives, ensuring accountability and commitment to goals
• Insight-Driven: Relying on data and analytics to inform decisions, ensuring strategies are grounded in actionable insights
• Purposeful: Being driven by a clear sense of purpose, aiming to make a meaningful impact in the world
• Audacity: Embracing boldness and creativity, constantly challenging the status quo to create innovative solutions

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and open communication
• Data-driven and analytical, with a strong emphasis on performance monitoring and optimization
• Agile and adaptable, with a willingness to pivot and iterate based on feedback and results

Self-Assessment Questions:

• Do you take full responsibility for your actions and initiatives, and how do you ensure accountability in your work?
• How do you use data and analytics to inform your decision-making process, and can you provide an example of a successful data-driven strategy?
• What motivates you to take on challenging projects or tasks, and how do you approach them with a sense of purpose?
• Can you describe a time when you demonstrated audacity in your work, and what was the outcome?

ASSUMPTION: Success at Trusting Social requires a strong alignment with the company's core values and a willingness to embrace a data-driven, collaborative work style.

⚠️ Potential Challenges

• Managing multiple email campaigns and projects simultaneously, requiring strong project management skills
• Keeping up with the latest email marketing trends and technologies, which can change rapidly
• Balancing the need for personalization and segmentation with the constraints of email marketing platforms and automation tools
• Working with cross-functional teams to ensure cohesive messaging and campaign execution, which may require additional communication and collaboration efforts
• Adapting to a dynamic and growing organization, with changing priorities and responsibilities

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on e-commerce campaign experience and customer segmentation strategies
• In the fintech industry, email marketing roles often require a strong understanding of data privacy regulations and best practices, as well as experience with AI and machine learning tools
• Career progression in email marketing typically follows a path from junior or mid-level roles to senior marketing positions, with opportunities to specialize in specific areas, such as e-commerce or customer segmentation

ASSUMPTION: This role offers a unique opportunity to leverage e-commerce email marketing expertise and customer segmentation strategies to drive success in the fintech industry.

📝 Sample Projects

• Designing and executing a targeted email campaign to re-engage inactive customers and drive repeat purchases for an e-commerce platform
• Developing automated email workflows to onboard new customers and provide personalized recommendations based on their browsing and purchase history
• Conducting A/B testing to optimize email campaign performance and improve key metrics, such as open rates, click-through rates, and conversion rates

ASSUMPTION: These sample projects demonstrate the types of initiatives an Email Marketing Manager at Trusting Social might undertake to drive engagement, conversions, and loyalty through targeted email campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the current email marketing strategy for the US market, and how this role fits into that overall plan?
• How does the marketing team collaborate with other departments, such as content, design, and product, to ensure cohesive messaging and campaign execution?
• What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
• What opportunities exist for growth and advancement within the marketing department, and how does the company support the professional development of its employees?
• How does Trusting Social approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and shows a strong commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant email marketing experience and achievements, with a focus on e-commerce campaigns and customer segmentation strategies
• Prepare examples of successful email campaigns and their impact on key metrics, demonstrating your ability to optimize performance and drive results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
• If selected for an interview, be prepared to discuss your email marketing expertise, customer segmentation strategies, and data analysis skills, as well as your alignment with Trusting Social's core values and work style

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.