Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: FX Staffing

🔹 Location: Tipp City, OH, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading email marketing strategy, execution, and optimization across multiple retail brands
• Developing and managing lifecycle marketing programs
• Collaborating with cross-functional teams to plan and calendar promotional sends
• Analyzing performance metrics and making data-driven recommendations
• Managing SMS marketing campaigns as part of integrated lifecycle efforts
• Tailoring messages to fit each brand voice while maintaining a unified lifecycle strategy
• Partnering with internal designers and developers to create compelling email templates

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to balance brand-specific messaging with overarching lifecycle marketing goals.

📋 Key Responsibilities

✅ Own end-to-end email campaign execution, including segmentation, content planning, testing, deployment, and reporting.

✅ Develop and manage lifecycle marketing programs (e.g., welcome series, abandoned cart, re-engagement, post-purchase).

✅ Collaborate with merchandising, creative, and product teams to plan and calendar promotional sends.

✅ Analyze performance metrics (open, click, conversion, revenue per email) and make data-driven recommendations to improve results.

✅ Manage SMS marketing campaigns as part of integrated lifecycle efforts, coordinating timing and messaging with email.

✅ Work with multiple brands under a unified lifecycle strategy while tailoring messages to fit each brand voice.

✅ Partner with internal designers and developers to create compelling email templates and ensure best-in-class rendering across devices and inboxes.

✅ Maintain a strong understanding of email best practices, inbox deliverability, privacy regulations (e.g., CAN-SPAM), and platform capabilities.

ASSUMPTION: This role involves a high degree of multitasking and project management, as well as the ability to balance creative and analytical aspects of the job.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in email marketing, CRM, or lifecycle marketing, ideally in the retail or ecommerce industry

Required Skills:

• Proven experience in email marketing, CRM, or lifecycle marketing
• Familiarity with SMS marketing platforms and strategy
• Experience managing campaigns for multiple brands or customer segments simultaneously
• Proficiency with ESPs such as Klaviyo, Salesforce Marketing Cloud, Listrak, or similar platforms
• Strong analytical skills with ability to interpret data and identify actionable insights
• Understanding of HTML for email and/or comfort working with designers on responsive layouts
• Detail-oriented with excellent organizational and project management skills
• Strong communication and cross-functional collaboration skills

Preferred Skills:

• Experience in ecommerce for consumer products or seasonal goods
• Exposure to loyalty programs or personalization tools
• Basic knowledge of graphic design tools (e.g., Figma, Adobe XD, Canva)

ASSUMPTION: Given the multibrand and fast-paced nature of the retail environment, candidates should have a proven track record of managing multiple projects and adapting to changing priorities.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level email marketing manager in the retail/ecommerce sector in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on retail products

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet deadlines or manage campaigns

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees (Small company size, which may offer a more intimate work environment and closer collaboration with leadership)

Founded: 2010 (Over a decade of experience in the staffing industry)

Company Description:

• FX Staffing is a recruiting resource specializing in Engineering, Accounting, Finance, IT, and Operations roles
• The company provides personal service and exceptional quality staffing solutions
• They have been in the accounting, sales, and staffing business for over 13 years

Company Specialties:

• Finance & Accounting Recruiting
• IT Recruiting
• Engineering Recruiting
• Operations Recruiting
• and Sales Recruiting

Company Website: www.fxstaffing.com

ASSUMPTION: As a small company, FX Staffing may offer a more personalized work environment with closer collaboration between teams and leadership.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role may report directly to the Marketing Director or another senior marketing leader within the organization

Work Arrangement: On-site (Tipp City, OH, United States)

Growth Opportunities:

• Potential to take on additional responsibilities or manage a team as the company grows
• Opportunity to gain experience in a multibrand retail environment and expand skillset
• Possibility to work on cross-functional projects and collaborate with various teams

ASSUMPTION: Given the small size of the company, growth opportunities may be limited compared to larger organizations, but there is still potential for career advancement as the company expands.

🌍 Location & Work Environment

Office Type: On-site (Tipp City, OH, United States)

Office Location(s): 3284 N Bend Rd, Cincinnati, OH 45239, US

Geographic Context:

• Tipp City is a small city in Ohio with a population of approximately 9,600 people
• The cost of living in Tipp City is relatively low compared to larger cities in the United States
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions in nearby cities

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet deadlines or manage campaigns

ASSUMPTION: The work environment may be more laid-back and collaborative due to the small company size, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a member of the marketing team to discuss experience and skills
• Final interview with the Marketing Director or another senior leader to discuss long-term goals and fit within the organization

Key Assessment Areas:

• Email marketing experience and campaign management skills
• Analytical skills and ability to interpret data
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Include specific examples of successful email campaigns you've managed and the results you achieved
• Demonstrate your understanding of the retail/ecommerce industry and how your experience aligns with the company's needs

ATS Keywords: Email Marketing, Lifecycle Marketing, SMS Marketing, Campaign Management, Data Analysis, HTML, Email Best Practices, Customer Journey, Segmentation, Content Planning, Testing, Reporting, Collaboration

ASSUMPTION: As a small company, the interview process may be more personalized and flexible, with a greater emphasis on cultural fit and long-term potential.

🛠️ Tools & Technologies

• Klaviyo, Salesforce Marketing Cloud, Listrak, or similar ESPs
• HTML and CSS for email design
• Graphic design tools (e.g., Figma, Adobe XD, Canva)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Personal service and exceptional quality
• Ethical business practices
• Value and overall service to customers

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible in a fast-paced environment
• Strong communication and project management skills

Self-Assessment Questions:

• Do you thrive in a multibrand, fast-paced retail environment?
• Are you comfortable working with multiple teams and adapting to changing priorities?
• Do you have a strong understanding of email best practices and a passion for continuous learning?

ASSUMPTION: As a small company, FX Staffing may place a greater emphasis on cultural fit and finding candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple brands and customer segments simultaneously
• Balancing creative and analytical aspects of the role
• Adapting to a fast-paced retail environment with changing priorities
• Working with limited resources and potentially tight deadlines

ASSUMPTION: Given the small size of the company and the multibrand nature of the role, candidates should be prepared to manage multiple projects and adapt to changing priorities.

📈 Similar Roles Comparison

• Compared to other email marketing manager roles, this position may offer more exposure to SMS marketing and lifecycle management
• In the retail/ecommerce industry, this role may require more brand-specific messaging and segmentation
• Career path opportunities may be limited compared to larger organizations, but there is still potential for growth as the company expands

ASSUMPTION: While this role shares many similarities with other email marketing manager positions, the multibrand retail environment and focus on lifecycle marketing set it apart.

📝 Sample Projects

• Developing and executing a welcome series campaign for a new retail brand launch
• Analyzing customer data to identify segments with high potential for re-engagement and creating targeted campaigns
• Collaborating with the creative team to design and implement responsive email templates for multiple brands

ASSUMPTION: Sample projects should demonstrate the candidate's ability to balance creative and analytical aspects of the role, as well as their understanding of email best practices and customer journey mapping.

❓ Key Questions to Ask During Interview

• Can you describe the current email marketing strategy for each brand, and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as merchandising and product, to plan and calendar promotional sends?
• What are the most significant challenges facing the email marketing program, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the typical work-life balance for this role, and how does the company support work-life integration?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their understanding of the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare examples of successful email campaigns you've managed and the results you achieved
• Demonstrate your understanding of the retail/ecommerce industry and how your experience aligns with the company's needs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.