📌 Core Information
🔹 Job Title: Email Marketing & Newsletter Strategist
🔹 Company: Vox Media, LLC
🔹 Location: Remote (US Only)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US Only)
🚀 Job Overview
Key aspects of this role include:
- Managing editorial newsletter operations and marketing email workflow
- Collaborating with editorial, design, and product teams to deliver campaigns
- Optimizing newsletters and marketing sends using data and segmentation
- Contributing to the long-term roadmap for email at The Verge
ASSUMPTION: This role requires a strong understanding of both editorial and marketing aspects of email campaigns, as well as the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Oversee the day-to-day editorial newsletter process, partnering with writers and editors to ensure high-quality, on-brand sends across flagship and vertical newsletters
✅ Own and execute The Verge’s marketing email calendar, including campaigns that support audience growth, editorial launches, seasonal promotions, and subscriber retention
✅ Lead segmentation and targeting strategies to personalize newsletters and marketing sends based on user behavior, content interests, and lifecycle stage
✅ Plan, build, QA, and deploy lifecycle campaigns such as onboarding, winback, renewals, and other automated journeys
✅ Collaborate with editorial, design, and product teams to craft email experiences that reflect The Verge’s editorial voice and design sensibility
✅ Develop and maintain an A/B testing roadmap to optimize subject lines, content, design, and send timing for performance
✅ Monitor, analyze, and report on key metrics (open rates, CTR, conversions, unsubscribes) and deliver actionable insights
✅ Maintain list health and compliance with privacy and legal standards
✅ Contribute to the long-term roadmap for email at The Verge, including tooling, automation, and audience development opportunities
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field
Experience: 3-5 years of experience managing both editorial newsletters and marketing email campaigns, ideally within a media or publishing environment
Required Skills:
- Deep understanding of audience development, lifecycle marketing, and newsletter strategy
- Proven experience with Sailthru and CRM platforms
- Strong editorial judgment and experience working closely with journalists or content creators
- Solid grasp of email marketing best practices: segmentation, personalization, A/B testing, automation, and compliance
- Proficiency in email analytics and reporting tools; ability to translate data into recommendations
- Excellent project management and cross-functional collaboration skills
- Comfortable editing copy, collaborating on design, and working within tight deadlines
Preferred Skills:
- Experience with email marketing automation tools
- Familiarity with HTML and CSS
- Knowledge of marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: While not explicitly stated, proficiency in email marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $72,000 - $85,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is based on the job posting and is typical for a mid-level marketing role in the media industry. Benefits are assumed to be standard for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Vox Media is a leading independent modern media company, known for building the best media brands and the technology that enables them. They are committed to building a better future for the industry and getting the future of media right.
Company Size: Vox Media has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities to work on a variety of projects and collaborate with diverse teams while still maintaining a relatively flat hierarchy.
Founded: Vox Media was founded in 2005 and has since grown to include a portfolio of respected editorial properties across various consumer categories.
Company Description:
- Vox Media is the leading independent modern media company, known for building the best media brands and the technology that enables them.
- Their portfolio features the most relevant and respected editorial properties across the biggest consumer categories, including: Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street, Recode, Thrillist, Popsugar, The Dodo, NowThis, and Seeker.
- Off-platform, the Vox Media Podcast Network is one of the largest collections of popular podcasts, and Vox Media Studios is the award-winning nonfiction production and distribution studio for multiple TV and streaming partners.
Company Specialties:
- Online Audio and Video Media
- Digital Media
- Content Creation and Distribution
- Technology and Product Development
Company Website: Vox Media
ASSUMPTION: Vox Media's diverse portfolio of media brands and commitment to innovation make it an attractive place to work for individuals interested in both content creation and technology.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of strategic thinking and tactical execution. It offers opportunities for growth and leadership within the email marketing and newsletter strategy space.
Reporting Structure: This role reports to the Director of Audience and Subscriptions and collaborates across the Consumer Revenue, Editorial, Growth, and Analytics teams. This structure allows for a high degree of cross-functional collaboration and influence.
Work Arrangement: This role is remote, with the requirement to be based in the United States. This arrangement offers flexibility and the opportunity to work from anywhere within the US.
Growth Opportunities:
- Potential to take on more responsibility and leadership within the email marketing and newsletter strategy team
- Opportunities to work on high-impact projects and campaigns across Vox Media's portfolio of brands
- Chance to contribute to the long-term roadmap for email at The Verge and Vox Media as a whole
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Remote (US Only)
Geographic Context:
- The United States has a diverse range of landscapes, cultures, and time zones, allowing for a wide range of remote work experiences.
- The US is home to a robust media industry, with numerous opportunities for networking and professional development.
- Remote work in the US offers flexibility and the ability to work from anywhere, including rural areas and smaller cities.
Work Schedule: Full-time (40 hours/week) with flexible scheduling. This schedule allows for a healthy work-life balance and the ability to manage personal and professional responsibilities effectively.
ASSUMPTION: The remote work arrangement for this role is likely to be permanent, given Vox Media's commitment to remote work and the nature of the position.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- Subsequent interviews with key stakeholders, including the Director of Audience and Subscriptions and other team members
- Final interview with the VP of Audience and Subscriptions or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of email marketing best practices and industry trends
- Ability to work effectively with cross-functional teams
- Strong communication and project management skills
- Cultural fit and alignment with Vox Media's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience managing editorial newsletters and marketing email campaigns
- Demonstrate your understanding of Vox Media's portfolio of brands and their unique voices
- Showcase your ability to balance strategic thinking with tactical execution
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
ATS Keywords: Email Marketing, Newsletter Strategy, Audience Engagement, Lifecycle Marketing, Segmentation, Personalization, A/B Testing, Project Management, Collaboration, Editorial Judgment, Data Analysis, Compliance, Automation, Content Strategy, Email Analytics, Design Collaboration, Subscriber Retention
ASSUMPTION: The application process for this role is likely to be competitive, given Vox Media's reputation and the attractive nature of the position. Tailoring your application materials and following up with the hiring team are essential steps to increase your chances of success.
🛠️ Tools & Technologies
- Sailthru (email marketing platform)
- CRM (customer relationship management) software
- Email analytics and reporting tools (e.g., Google Analytics, Mailchimp, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Design tools (e.g., Sketch, Figma, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Vox Media's internal systems and the candidate's existing skill set.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our work and strive for excellence in everything we do
- Curiosity: We are driven by a genuine desire to learn and understand the world around us
- Collaboration: We believe that the best work comes from working together and valuing diverse perspectives
- Inclusion: We foster an environment where everyone feels valued and respected, and where everyone has the opportunity to grow and succeed
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a high degree of autonomy and responsibility
- Data-driven and analytical, with a strong emphasis on performance metrics and optimization
- Candidates should be comfortable working in a remote environment and managing their own time effectively
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have a strong understanding of email marketing best practices and industry trends?
- Are you able to balance strategic thinking with tactical execution?
- Do you value collaboration and working effectively with cross-functional teams?
ASSUMPTION: Cultural fit is an essential aspect of success in this role, given the remote work arrangement and the need to collaborate effectively with various teams.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The fast-paced and dynamic nature of the work environment may be challenging for candidates who prefer a more structured or predictable work setting
- The need to balance strategic thinking with tactical execution may be challenging for candidates who are more comfortable focusing on one aspect or the other
- The competitive nature of the media industry may present challenges in terms of job security and career advancement
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a clear understanding of the role's requirements and the company's culture.
📈 Similar Roles Comparison
- This role is unique in its focus on both editorial newsletter operations and marketing email strategy, requiring a strong understanding of both editorial and marketing aspects of email campaigns
- Compared to other marketing roles, this position places a greater emphasis on editorial judgment and collaboration with content creators
- Compared to other editorial roles, this position requires a strong understanding of email marketing best practices and industry trends, as well as the ability to optimize newsletters and marketing sends using data and segmentation
ASSUMPTION: This role offers a unique opportunity to work at the intersection of journalism, audience engagement, and performance marketing, making it an attractive choice for candidates interested in both content creation and data-driven optimization.
📝 Sample Projects
- Developing and executing a marketing email calendar to support the launch of a new editorial vertical
- Optimizing subject lines and send timing for a flagship newsletter using A/B testing
- Creating and implementing a segmentation strategy to personalize newsletters based on user behavior and content interests
- Designing and executing a lifecycle campaign to improve subscriber retention and reduce churn
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate might work on, rather than being exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Audience and Subscriptions department?
- How does this role fit into the broader email marketing strategy for The Verge and Vox Media as a whole?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Vox Media support the professional development and growth of its employees?
- What are the key challenges facing the email marketing and newsletter strategy team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience managing editorial newsletters and marketing email campaigns
- Demonstrate your understanding of Vox Media's portfolio of brands and their unique voices
- Showcase your ability to balance strategic thinking with tactical execution
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
