Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Trusting Social & Kompato AI

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing personalized email marketing campaigns
• Supporting the development of automated email workflows and journeys
• Utilizing customer data and analytics to optimize email performance
• Collaborating with cross-functional teams for cohesive messaging and campaign execution

ASSUMPTION: This role requires a strong focus on data-driven decision making and customer segmentation to create effective email marketing strategies.

📋 Key Responsibilities

✅ Assist in designing and executing personalized email marketing campaigns based on customer profiles, segments, interactions, and intent.

✅ Support the development of automated email workflows and journeys to nurture leads, onboard customers, and drive repeat purchases within an e-commerce context.

✅ Help utilize customer data and analytics to optimize email performance and personalize content.

✅ Assist in managing and optimizing email marketing platforms and tools.

✅ Support A/B testing to refine email campaigns and improve key metrics (open rates, click-through rates, conversion rates).

✅ Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive messaging and campaign execution.

✅ Assist in monitoring and reporting on email marketing performance.

✅ Stay up-to-date with the latest email marketing trends, technologies, and best practices, particularly in the e-commerce space.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 2 years of experience in email marketing, with a focus on personalized journeys and customer segmentation.

Required Skills:

• Proven experience in e-commerce email marketing, including transactional emails, promotional campaigns, and lifecycle marketing
• Familiarity with email marketing platforms and automation tools (e.g., Mautic, Klaviyo, etc.)
• Analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Understanding of data privacy regulations and best practices (e.g., GDPR, CCPA)
• Good written and verbal communication skills
• Creative mindset with a passion for creating engaging and personalized customer experiences

Preferred Skills:

• Interest in working with AI and machine learning

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's international presence and the nature of the position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for email marketing specialists in Vietnam, the estimated salary range is VND 15,000,000 - 25,000,000 per month. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Competitive compensation package, including 13th-month salary and performance bonuses
• Comprehensive health care coverage for you and your dependents
• Generous leave policies, including annual leave, sick leave, and flexible work hours
• Convenient central district 1 office location, next to the metro station
• On-site lunch with multiple options, including vegetarian
• Grab for work allowance and fully equipped workstations
• Fun and engaging team-building activities, sponsored sports clubs, and happy hour every Thursday
• Unlimited free coffee, tea, snacks, and fruit to keep you energized
• An opportunity to make a social impact by helping to democratize credit access in emerging markets

Working Hours: Full-time position with standard working hours, likely Monday to Friday, 9:00 AM to 6:00 PM.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically AI-driven fintech focused on credit scoring and financial inclusion.

Company Size: Medium-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: 2013, with a strong track record in the financial technology sector.

Company Description:

• Trusting Social is an AI fintech company revolutionizing credit scoring using big data technology, and social, web, and mobile data.
• The company enables lenders in emerging markets to reach billions of "financially invisible" consumers not covered by credit bureaus.
• Trusting Social values extreme ownership, data-driven approaches, mindfulness, and social impact.

Company Specialties:

• Credit Scoring
• Fraud Detection
• Machine Learning
• Artificial Intelligence
• Alternative data
• Financial inclusion
• Co-lending partnerships
• Embedded finance
• eKYC
• Credit cards for mass consumers
• Enterprise solutions for the lending industry
• Consumer data privacy
• Alternative Credit Scoring
• Big Data Analytics
• Retail AI
• Universal Credit Access
• Social Impact
• Customer insights
• Predictive analytics
• Real-time analytics
• Computer vision
• AI Fintech
• Personalization
• Credit Persona
• Fraud Detection
• Recommender Systems
• and Demand Forecasting

Company Website: http://www.trustingsocial.com

ASSUMPTION: Trusting Social operates in a competitive and rapidly evolving industry, requiring employees to stay updated with the latest trends and technologies.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development within the company.

Reporting Structure: This role likely reports to the Marketing Manager or a similar position within the marketing department.

Work Arrangement: On-site position with the possibility of hybrid or remote work arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement within the marketing department, such as senior roles or management positions
• Expansion into other areas of the business, such as product management or data analysis
• International opportunities, as the company has offices in multiple countries

ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, central district 1 office location with convenient access to public transportation.

Office Location(s): 9 Temasek Boulevard, Suntec Tower 2, #07-01, Singapore, Singapore 038989, SG; 132 Ham Nghi, 8th Floor, Ho Chi Minh city, Ho Chi Minh City 70000, VN

Geographic Context:

• Ho Chi Minh City is a bustling metropolis with a vibrant culture and a growing tech industry
• The central district 1 location offers easy access to amenities, restaurants, and entertainment options
• The company's offices are strategically located in key financial and business hubs

Work Schedule: Standard full-time work hours, likely Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote or hybrid work arrangements.

ASSUMPTION: The company's central location and flexible work arrangements contribute to a positive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Email marketing expertise and campaign strategy
• Data analysis and interpretation skills
• Collaboration and communication abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
• Prepare examples of successful email marketing campaigns you've executed in the past
• Research the company and its mission to demonstrate your enthusiasm and cultural fit

ATS Keywords: Email Marketing, Customer Segmentation, Personalization, E-commerce, Automation Tools, A/B Testing, Collaboration, Performance Monitoring, Data Analysis, Web Analytics, Data Privacy Regulations, Communication Skills, Creative Mindset

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the company's current recruitment practices.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mautic, Klaviyo)
• Web analytics tools (e.g., Google Analytics)
• Customer relationship management (CRM) software
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's role-specific needs.

👔 Cultural Fit Considerations

Company Values:

• Extreme Ownership
• Insight-Driven
• Purposeful
• Audacity

Work Style:

• Data-driven and analytical approach to decision-making
• Collaborative and cross-functional teamwork
• Fast-paced and dynamic work environment
• Focus on social impact and making a difference in emerging markets

Self-Assessment Questions:

• Do you take full responsibility for your actions and initiatives, ensuring accountability and commitment to your goals?
• Are you comfortable relying on data and analytics to inform your decisions, ensuring that your strategies are grounded in actionable insights?
• Are you driven by a clear sense of purpose, aiming to make a meaningful impact in the world?
• Do you embrace boldness and creativity, constantly challenging the status quo to create innovative solutions?

ASSUMPTION: Candidates who align with Trusting Social's core values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
• Collaborating with cross-functional teams may present communication and coordination challenges
• Keeping up with the latest email marketing trends and technologies may require continuous learning and development
• Balancing work-life demands may be challenging, given the company's focus on social impact and making a difference in emerging markets

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a commitment to personal and professional growth.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on data-driven decision making and customer segmentation
• In the e-commerce industry, this role requires a strong focus on transactional emails, promotional campaigns, and lifecycle marketing
• Career progression in this field may lead to senior roles in email marketing, marketing management, or related areas within the broader organization

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and across the broader organization, given the company's size and industry position.

📝 Sample Projects

• Designing and executing a targeted email campaign to re-engage inactive customers and drive repeat purchases
• Developing automated email workflows to nurture leads and onboard new customers within an e-commerce context
• Analyzing customer data to optimize email performance and personalize content for improved engagement and conversions

ASSUMPTION: These sample projects illustrate the data-driven and customer-centric approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current email marketing strategy and how this role fits into the broader marketing plan?
• How does the company support the professional development and growth of its email marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the company ensure the security and privacy of customer data, particularly in the context of email marketing?
• What are the most rewarding aspects of working in email marketing at Trusting Social, according to current team members?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
• Prepare examples of successful email marketing campaigns you've executed in the past
• Research the company and its mission to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.