📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: IXL Learning
🔹 Location: San Mateo, CA
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Entry-level (1-2 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Creating and executing email marketing campaigns
- Collaborating with cross-functional teams to project-manage emails
- Optimizing email performance through A/B testing and analytics
- Continuously improving email marketing programs and processes
ASSUMPTION: This role requires a strong understanding of email marketing best practices and experience working with an ESP like Salesforce Marketing Cloud or Acoustic.
📋 Key Responsibilities
✅ Produce and launch email campaigns in Salesforce Marketing Cloud and Acoustic
✅ Project-manage emails from concept to delivery, including design reviews, list segmentation, coding, QA, scheduling, and reporting
✅ Suggest ideas to improve email marketing programs and processes
✅ Monitor analytics and produce reports to measure and optimize results
✅ Ensure thorough QA of all email elements before launch
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: BA/BS degree required
Experience: 1-2 years of email marketing experience, preferably in consumer marketing
Required Skills:
- Proficient in HTML and SQL (a plus)
- Experience working within an ESP like Salesforce Marketing Cloud or Acoustic
- Strong understanding of email best practices
- Excellent project management skills and familiarity with Jira or similar
- Experience with graphic design tools such as Figma, Photoshop, and Canva
Preferred Skills:
- Experience with A/B testing
- Familiarity with email analytics tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.
💰 Compensation & Benefits
Salary Range: $70,000 to $75,000 + benefits (based on provided information)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with the option to work from home one day per week
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits are assumed to be standard for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech (Education Technology)
Company Size: Medium (501-1,000 employees)
Founded: 1998 (as IXL Learning)
Company Description:
- IXL Learning is a leading EdTech company that provides personalized learning products used by millions of people worldwide
- The company offers a range of products, including IXL, Rosetta Stone, Teachers Pay Teachers, Education.com, Wyzant, Vocabulary.com, SpanishDictionary.com, and ABCya
- IXL Learning's mission is to create innovative products that make a real, positive difference for learners and educators
Company Specialties:
- Web-based educational software
- E-learning platforms
- Language learning programs
- Educator resource marketplaces
- Tutoring networks
Company Website: IXL Learning
ASSUMPTION: IXL Learning is a well-established company in the EdTech industry with a strong focus on innovation and improving learning outcomes for students.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience and growth opportunities)
Reporting Structure: This role reports directly to the Email Marketing Manager
Work Arrangement: Hybrid (4 days in office, 1 day remote)
Growth Opportunities:
- Potential career progression into a Senior Email Marketing Specialist or Email Marketing Manager role
- Opportunities to work on different products and brands within the IXL Learning family
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers growth opportunities based on the company's size, industry, and the nature of the position.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): San Mateo, CA
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- San Mateo is home to various tech companies and offers a diverse range of housing options
Work Schedule: Full-time, Monday-Friday, with the option to work from home one day per week
ASSUMPTION: The work environment is likely collaborative and dynamic, given the company's focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Email Marketing team
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Email marketing knowledge and skills
- Project management abilities
- Problem-solving and analytical thinking
- Communication and collaboration skills
Application Tips:
- Highlight relevant email marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions focused on email marketing and project management
ATS Keywords: Email Marketing, ESP, Salesforce Marketing Cloud, Acoustic, A/B Testing, Analytics, Project Management, HTML, SQL
ASSUMPTION: The application process may include assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Acoustic
- Jira (or similar project management tool)
- Graphic design tools (Figma, Photoshop, Canva)
- Email analytics tools (e.g., Google Analytics, Mailchimp Reports)
ASSUMPTION: The tools and technologies listed are based on the job description and industry standards for email marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about improving learning outcomes for students?
- Do you have strong project management skills and the ability to multitask?
ASSUMPTION: IXL Learning values employees who are innovative, collaborative, and committed to improving learning outcomes for students.
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously
- Meeting tight deadlines and maintaining high-quality standards
- Adapting to changes in email marketing best practices and industry trends
- Working with cross-functional teams and stakeholders with varying priorities and expectations
ASSUMPTION: These challenges are common in email marketing roles and can be overcome with strong project management skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Specialist role at other EdTech or consumer-focused companies
- However, IXL Learning offers a unique opportunity to work on multiple brands and products within the EdTech industry
- Career progression may vary depending on the company's size and growth opportunities
ASSUMPTION: While this role shares similarities with other Email Marketing Specialist positions, the unique context of working at IXL Learning sets it apart.
📝 Sample Projects
- Developing and executing an email campaign to promote a new product launch
- Optimizing an existing email series to improve open rates and click-through rates
- Creating and implementing A/B tests to improve email performance
ASSUMPTION: These sample projects are based on the job description and industry-standard email marketing tasks.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to IXL Learning's mission to improve learning outcomes for students?
- What are the most significant challenges facing the Email Marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic like within the Email Marketing department?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IXL Learning careers page
- Tailor your resume and cover letter to highlight relevant email marketing experience and skills
- Prepare for behavioral and situational interview questions focused on email marketing and project management
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
