📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Veterans United Home Loans
🔹 Location: Columbia, MO
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing automated email campaigns to enhance customer experience
- Collaborating with creative teams to create engaging campaigns
- Monitoring and optimizing Marketo operations
- Providing excellent customer service to internal stakeholders
- Working in a fast-paced, results-oriented environment
ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to thrive in a cooperative work setting.
📋 Key Responsibilities
✅ Implement and optimize new and existing automated email campaigns to improve core metrics and serve customers
✅ Work closely with Creative teams to create new campaigns, build and implement new emails, and strengthen existing campaigns
✅ Monitor daily operations of Marketo and ensure optimal performance
✅ Provide excellent customer service to internal stakeholders, responding promptly and accurately to inquiries
✅ Configure and optimize email marketing campaigns using Marketo tool
✅ Coordinate with Data Analysts to gain insight into campaigns, projects, and strategies with reporting
✅ Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity
ASSUMPTION: The role may involve working on multiple campaigns simultaneously and meeting tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1+ year(s) of experience in Marketing, Customer Experience, Communications and/or Sales
Required Skills:
- High attention to detail
- Strong communication skills (written and verbal)
- Excel in a fast-paced, results-oriented environment
- Exemplary customer service skills
- Thrive in a highly cooperative work setting
- Familiarity with logic or basic coding skills
- Proficient in basic computer technologies, appropriate for an internet-based company
- Regular and predictable attendance
Preferred Skills:
- Previous experience with Marketo or similar marketing automation tools
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for entry-level marketing roles in Columbia, MO)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on home loans
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically VA Home Loans
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2002
Company Description:
- Veterans United Home Loans is committed to exceeding clients' expectations and creating an amazing experience with the VA Mortgage process
- The company provides an abundance of information and personalized service to Veterans, military members, and their families across the U.S.
- Veterans United consistently strives to amaze, measuring success by the positive impact on the lives of clients, coworkers, and community
Company Specialties:
Company Website: veteransunited.com
ASSUMPTION: Veterans United Home Loans is a well-established company in the VA home loan industry, known for its customer-centric approach and commitment to serving Veterans and military families.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience and performance)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position based in Columbia, MO
Growth Opportunities:
- Potential career growth into senior marketing roles within the company
- Opportunities to learn and develop new skills through training and mentorship programs
- Chance to work on diverse marketing campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1400 Forum Blvd, Columbia, MO 65203
Geographic Context:
- Columbia, MO is a mid-sized city with a population of approximately 120,000 people
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation, and educational opportunities
- Columbia is home to the University of Missouri, which contributes to the city's vibrant and diverse atmosphere
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at Veterans United Home Loans is collaborative, fast-paced, and focused on delivering exceptional customer service.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Communication skills (written and verbal)
- Attention to detail
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Tailor your application materials to demonstrate your understanding of the role and the company
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research the company and its mission to show your enthusiasm and commitment
ATS Keywords: Email Marketing, Customer Service, Communication Skills, Attention to Detail, Fast-Paced Environment, Cooperative Work, Data Analysis, Marketo, Campaign Optimization, Creative Collaboration, Basic Coding Skills, Computer Technologies
ASSUMPTION: Veterans United Home Loans uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketo (email marketing automation platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- HTML and CSS (for email design and development)
- Google Analytics (for campaign tracking and analysis)
ASSUMPTION: Familiarity with Marketo and basic coding skills (HTML, CSS) is preferred but not required for this role. Training and support will be provided to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Do the Right Thing
- Be Excellent
- Take Ownership
- Grow Together
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Customer-focused and service-oriented
- Adaptable and open to learning new skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about delivering exceptional customer service?
- Are you committed to continuous learning and professional development?
- Do you align with the company's core values and mission?
ASSUMPTION: Veterans United Home Loans places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Managing multiple campaigns and projects simultaneously
- Adapting to changes in marketing strategies and priorities
- Collaborating effectively with cross-functional teams
- Meeting and exceeding customer expectations consistently
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Email Marketing Specialist vs. Marketing Coordinator: The Email Marketing Specialist role is more focused on campaign development and optimization, while the Marketing Coordinator role may involve more administrative and project management tasks
- Industry-specific context: Veterans United Home Loans specializes in VA home loans, so the Email Marketing Specialist role will involve creating campaigns tailored to Veterans, military members, and their families
- Career path comparison: This role can serve as a stepping stone to more senior marketing positions within the company, such as Marketing Manager or Marketing Director
ASSUMPTION: While there may be similarities between this role and other marketing positions, the unique focus on VA home loans and the company's customer-centric approach set it apart.
📝 Sample Projects
- Developing and implementing a new email campaign to promote a VA loan refinance offer
- Optimizing an existing email campaign to improve open rates and click-through rates
- Collaborating with the creative team to design and code responsive email templates
- Analyzing campaign performance data to identify trends and make data-driven optimizations
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Email Marketing Specialist role at Veterans United Home Loans.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Sales or Customer Service?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Veterans United Home Loans support its employees in maintaining a healthy work-life balance?
- What are the most important priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and your commitment to success.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research the company and its mission to show your enthusiasm and commitment
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
