📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Perma-Pier Foundation Repair of Texas
🔹 Location: Grand Prairie, TX
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Admin - Clerical
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site with flexible work-from-home options
🚀 Job Overview
Key aspects of this role include:
- Overseeing email marketing campaigns to drive customer engagement and revenue
- Creating accessible, engaging, and memorable emails with compelling graphics
- Conducting research to understand consumer behavior and preferences
- Designing and implementing direct email marketing campaigns
- Ensuring mobile-friendly email templates and prompt client communication
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Reviewing past campaigns to identify strengths and weaknesses, and optimizing future campaigns
✅ Identifying target audiences and growing email lists while maintaining customer databases
✅ Conceptualizing goals for marketing campaigns and authoring newsletters with company updates
✅ Upgrading email templates with advanced features and personalization
✅ Ensuring prompt and accurate communication with clients via email to minimize unsubscribes
✅ Creating and securing email databases for lead generation and reporting on sales revenue generated from email marketing efforts
ASSUMPTION: This role involves a combination of independent work and collaboration with the marketing team to achieve campaign goals.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising/public relations, communications, or a related field
Experience: Minimal 1 year of experience in email marketing or another job-related field
Required Skills:
- Strong writing skills that attract customers and/or clients
- Knowledge of email marketing platforms and operating email databases
- Strong graphic skills to create compelling visuals
- Hands-on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools (Hubspot, MailChimp, Brevo, etc.)
- Excellent written communication and copywriting skills
Preferred Skills:
- 1-3 years of experience producing and publishing email content
- Ability to multitask and work quickly with attention to detail
- Strong communication skills within a fast-paced company environment
ASSUMPTION: Candidates with a background in marketing research, analytics, customer service, or relevant technology experience may be preferred.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level email marketing roles in Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on foundation repair services
Working Hours: Full-time, typically 8:00 AM - 5:00 PM, Monday - Friday, with flexible work-from-home options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically foundation repair services
Company Size: Medium (51-200 employees), offering a supportive work environment with opportunities for growth
Founded: 1994, with a rich history of serving Texas customers
Company Description:
- Perma-Pier specializes in foundation repair, site drainage, and related services for commercial, multifamily, residential, and industrial properties
- The company prides itself on its science-based approach to foundation solutions, tailored to Texas's unique soil conditions
- Perma-Pier offers a comprehensive range of services, including pier and beam foundation repair, slab foundation repair, and foundation maintenance
Company Specialties:
- Foundation Repair
- Site Drainage
- Retaining Walls
- Pier & Beam Foundation Repair
- Slab Foundation Repair
- Commercial Foundation Repair
- Residential Foundation Repair
- Drainage Solutions
- Foundation Maintenance
Company Website: http://permapier.com
ASSUMPTION: Perma-Pier's focus on Texas-specific foundation solutions sets it apart in the construction industry.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth in the marketing department
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid, with a combination of office and work-from-home days (flexible schedule)
Growth Opportunities:
- Advancement to Senior Email Marketing Specialist or Marketing Manager roles
- Expanding skillset to include other marketing channels and strategies
- Potential to work on special projects or take on additional responsibilities
ASSUMPTION: This role offers opportunities for professional development and career growth within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office with a casual and collaborative work environment
Office Location(s): Grand Prairie, TX (1121 Fountain Pkwy, Grand Prairie, Texas 75050, US)
Geographic Context:
- Grand Prairie is located in the Dallas-Fort Worth metroplex, offering a mix of urban and suburban living
- The area has a humid subtropical climate, with hot summers and mild winters
- Grand Prairie is home to various attractions, including the Grand Prairie Premium Outlets and the Epic Waters Indoor Waterpark
Work Schedule: Typically Monday - Friday, 8:00 AM - 5:00 PM, with flexible work-from-home options
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the company's Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Graphic design and email marketing platform knowledge
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your email marketing campaigns, newsletters, or other relevant projects
- Demonstrate your understanding of the construction industry and Perma-Pier's unique value proposition
ATS Keywords: Email Marketing, Customer Segmentation, Data-Driven Marketing, Writing Skills, Graphic Skills, HTML, Content Management Systems, Marketing Automation Technology, SEO/SEM, Google Analytics, Analytical Tools, Database Tools, Email Campaign Planning, Lead Generation, Communication Skills, Attention to Detail
ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences throughout the application and interview process.
🛠️ Tools & Technologies
- Email marketing platforms (Hubspot, MailChimp, Brevo, etc.)
- Content management systems (WordPress, Drupal, etc.)
- Graphic design tools (Adobe Creative Suite, Canva, etc.)
- SEO/SEM tools (Google Analytics, SEMrush, Ahrefs, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding honest and ethical business practices
- Expertise: Providing top-quality foundation repair solutions tailored to Texas soil conditions
- Customer Focus: Prioritizing customer satisfaction and building lasting relationships
Work Style:
- Collaborative: Working closely with the marketing team to achieve campaign goals
- Adaptable: Embracing a flexible and dynamic work environment
- Results-driven: Focusing on data-driven decision making and continuous improvement
Self-Assessment Questions:
- Do you have a strong passion for creating engaging and effective email content?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of driving results through data-driven marketing strategies?
ASSUMPTION: Applicants should assess their fit with Perma-Pier's company values and work style before applying.
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with industry trends and best practices in email marketing, requiring continuous learning and adaptation
- Collaborating effectively with various departments, including sales and customer service, to ensure consistent messaging and branding
- Balancing creative and analytical aspects of the role, requiring a diverse skillset and strong problem-solving abilities
ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and contribute to the company's ongoing success.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers a unique focus on the construction industry and Texas-specific foundation repair solutions
- Industry-specific context: The construction industry is cyclical and can be influenced by economic factors, requiring applicants to be adaptable and resilient
- Career path comparison: This role offers opportunities for growth within the marketing department and potential expansion into other marketing channels or strategies
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new foundation repair service, resulting in a 20% increase in leads generated
- Creating and distributing a quarterly newsletter featuring company updates, industry insights, and customer testimonials, with a 15% increase in customer engagement
- Optimizing email templates for mobile devices, leading to a 15% increase in open rates and click-through rates
ASSUMPTION: These sample projects demonstrate the applicant's ability to drive results through strategic email marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the email marketing department currently, and how can this role contribute to overcoming them?
- How does Perma-Pier differentiate itself from other foundation repair companies, and how can email marketing support this differentiation?
- What opportunities exist for professional development and growth within the marketing department?
- How does Perma-Pier measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences, with a focus on email marketing, graphic design, and data-driven decision making
- Write a compelling cover letter that explains your interest in Perma-Pier and the email marketing role, and how your unique background and skills make you an excellent fit for the position
- Prepare examples of your email marketing campaigns, newsletters, or other relevant projects to showcase your skills and accomplishments during the interview process
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
