📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: PGA of America
🔹 Location: Frisco, TX (Home Office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing consumer email marketing campaigns
- Hands-on creation of consumer marketing campaigns in cross-channel marketing platform
- Building accessible, mobile-friendly email templates
- Contributing to email design ideation and decision-making
- Evaluating, testing, and scheduling email delivery
ASSUMPTION: This role requires a strong understanding of email marketing best practices and experience with relevant tools and platforms.
📋 Key Responsibilities
✅ Configure, build, test, and troubleshoot emails in the marketing email platform
✅ Manage the layout and execution of all assets required to produce consumer emails
✅ Test and QA final coded email assets before deployment
✅ Troubleshoot and resolve any email delivery disruptions
✅ Help define logic and program simple and complex, static and automated, static or dynamic templates and workflows within the ESP
✅ Remain current on Digital Media and email marketing industry trends to help influence future investments and optimizations
✅ Stay up-to-date on the latest platform updates and trends to improve the email workflow and performance
ASSUMPTION: This role requires strong attention to detail, excellent communication and problem-solving skills, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Advertising, Computer Science, Design, or related field
Experience: 2 years of experience in consumer email marketing
Required Skills:
- Proficient in HTML and CSS for responsive email coding and best practices
- Experience with Iterable or comparable ESP or marketing automation platform
- Experience developing automated and personalized marketing emails
- Experience with A/B testing, audience segmentation, and targeting
- Knowledge of industry standards for building email templates, including accessibility, performance optimization, and email client compatibility
Preferred Skills:
- Experience with JavaScript, Handlebars, and jQuery
- Knowledge of the game of golf
ASSUMPTION: While a degree in a related field is preferred, equivalent industry experience or a combination of education and training may be considered.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Frisco, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on PGA merchandise and events
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The PGA of America is a non-profit organization dedicated to growing the game of golf and serving its members. It operates in the spectator sports industry.
Company Size: The PGA of America has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 1916, with a rich history in the golf industry
Company Description:
- Serves as the principal organization for PGA Professionals whose expertise makes the game of golf accessible, enjoyable, and competitive for everyone
- Provides world-class education, career services, marketing, and research programs to its members
- Creates and delivers championships and innovative programs to elevate the public’s interest in the game and ensure accessibility to everyone
Company Specialties:
- Golf
- Sports
- Marketing
- Promotion
- Donations
Company Website: https://www.pga.com/
ASSUMPTION: The PGA of America offers a supportive and engaging work environment that values diversity, inclusion, and employee growth.
📊 Role Analysis
Career Level: This role is an entry to mid-level position in the marketing department, offering opportunities for growth and advancement within the organization.
Reporting Structure: The Email Marketing Specialist reports directly to the Manager, Consumer Marketing.
Work Arrangement: This role is on-site, with the potential for up to 10% travel for events or meetings.
Growth Opportunities:
- Advancement within the marketing department or other departments within the organization
- Expanding skills and knowledge in email marketing and related fields
- Potential to work on high-profile events and campaigns
ASSUMPTION: The PGA of America offers opportunities for professional development and career growth for its employees.
🌍 Location & Work Environment
Office Type: The PGA of America's headquarters is a modern, professional office environment with amenities such as a fitness center, cafeteria, and on-site parking.
Office Location(s): 1916 PGA Parkway, Frisco, Texas 75033
Geographic Context:
- Frisco, Texas is part of the Dallas-Fort Worth metroplex, offering a mix of urban and suburban living
- The area is known for its strong job market, high-quality schools, and diverse cultural attractions
- Frisco is home to several professional sports teams and offers numerous outdoor recreation opportunities
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.
ASSUMPTION: The work environment at the PGA of America is collaborative, inclusive, and supportive of employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the director of marketing
- Job offer and onboarding
Key Assessment Areas:
- Technical skills in email marketing and related tools
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience and skills in email marketing and related fields
- Tailor your resume and cover letter to emphasize your fit for the role and the PGA of America's mission
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
ATS Keywords: Email Marketing, HTML, CSS, Iterable, ESP, Marketing Automation, A/B Testing, Audience Segmentation, Targeting, Accessibility, Performance Optimization, User Experience, Graphic Design, Artificial Intelligence
ASSUMPTION: The application process at the PGA of America is designed to assess candidates' technical skills, cultural fit, and alignment with the organization's mission and values.
🛠️ Tools & Technologies
- Iterable (ESP)
- HTML and CSS
- JavaScript, Handlebars, and jQuery (preferred)
- Gmail, Google Drive, Google Sheets, and Google Docs
- Microsoft Office Suite
ASSUMPTION: The tools and technologies listed are the primary platforms used in this role, but the candidate may be required to learn and utilize other tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Inclusion
- Accountability
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Innovative
- Customer-focused
Self-Assessment Questions:
- How do you embody the PGA of America's shared values in your daily work?
- How do you approach working in a team environment, and how do you adapt to different work styles?
- How do you stay current on industry trends and incorporate them into your work?
ASSUMPTION: The PGA of America values diversity, inclusion, and employee growth, and seeks candidates who align with its mission and values.
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously
- Meeting tight deadlines for email deployment
- Troubleshooting email delivery issues and ensuring campaign performance
- Adapting to changes in email marketing trends and best practices
ASSUMPTION: The Email Marketing Specialist role at the PGA of America presents unique challenges that require strong problem-solving skills, adaptability, and attention to detail.
📈 Similar Roles Comparison
- This role differs from other email marketing positions in that it focuses specifically on consumer email marketing campaigns for a non-profit organization in the golf industry
- Industry-specific context: The PGA of America's mission to grow the game of golf and serve its members influences the content and strategy of email marketing campaigns
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department or other departments within the organization
ASSUMPTION: The Email Marketing Specialist role at the PGA of America is unique in its focus on consumer email marketing for a non-profit organization in the golf industry.
📝 Sample Projects
- Developing and deploying a series of automated welcome emails for new PGA members
- Creating and testing A/B variations of an email campaign to promote an upcoming PGA event
- Optimizing the performance of an existing email campaign to improve open rates and click-through rates
ASSUMPTION: The Email Marketing Specialist role at the PGA of America involves a variety of projects that require strong technical skills, creativity, and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the PGA of America's mission to grow the game of golf and serve its members?
- What opportunities are there for professional development and growth within the marketing department or other departments within the organization?
- How does the PGA of America support work-life balance for its employees?
- What is the team structure and dynamic within the marketing department?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and the organization, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing and related fields
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
- Research the PGA of America's mission, values, and culture to demonstrate your fit for the role and the organization
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
