Email Marketing Specialist, Dynamic Yield
Mastercard
Full-time
On-site
Riga, RΔ«ga, Latvia
π§ Email Marketing
π Core Information
- Job Title: Email Marketing Specialist, Dynamic Yield
- Company: Mastercard
- Location: Riga, Latvia
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 16, 2025
- Experience Level: Entry to Mid-Level (0-2 years)
- Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Defining project success criteria with customers and translating them into actionable plans using data-driven insights.
- Executing user-centric personalization strategies and advocating for the adoption of Dynamic Yield's solutions.
- Regularly reviewing project status with clients and stakeholders, providing thought leadership on landing page best practices, and training customers on platform usage with a focus on scalability.
ASSUMPTION: This role requires a strong understanding of customer segments, excellent communication skills, and the ability to work effectively with both technical and non-technical stakeholders.
π Key Responsibilities
- Campaign Management: Utilize Dynamic Yield's platform to efficiently set up and manage personalized email campaigns, ensuring accurate and timely execution.
- Project Management: Prioritize tasks effectively, manage deadlines, and follow through on assignments with precision and accountability.
- Technical Troubleshooting: Use HTML/CSS knowledge to coordinate tasks with specialized technical teams, customize campaign templates, and troubleshoot technical issues related to campaign setup.
- Platform Expertise: Become a subject matter expert in Dynamic Yield's platform, staying up to date with new features and functionality to maximize campaign performance.
- Collaboration: Work closely with internal stakeholders to align on campaign objectives, address technical challenges, and ensure seamless execution.
- Client Interaction: Occasionally join client-facing calls to understand requirements or provide updates, but focus primarily on backend operational responsibilities.
- Documentation: Maintain detailed documentation of campaign setup processes, feature requests, and technical troubleshooting for internal and external reference.
- Quality Assurance: Review campaign setups thoroughly to ensure they meet customer expectations and adhere to best practices.
ASSUMPTION: The role involves a mix of operational, technical, and stakeholder management responsibilities, requiring a versatile skill set and strong attention to detail.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 1+ years of operational or project management experience, preferably in a SaaS or email marketing-related role.
- Required Skills:
- Technical proficiency in HTML/CSS with basic troubleshooting of email campaign technologies.
- Strong attention to detail, focusing on accuracy and quality assurance in repetitive, process-driven tasks.
- Effective collaboration and communication skills to align with internal teams and resolve technical challenges.
- Willingness to become an expert in Dynamic Yield's platform, including staying updated on new features and capabilities.
- Preferred Skills:
- Ability to analyze data for campaign improvements and performance tracking while managing multiple tasks and deadlines.
- Prior consulting experience.
ASSUMPTION: While not strictly required, experience with ESPs and personalization platforms would be beneficial for this role.
π° Compensation & Benefits
- Salary Range: Gross monthly salary base range β¬1600-β¬1900 (Estimated based on industry standards for entry to mid-level marketing roles in Riga, Latvia)
- Benefits:
- Quarterly performance bonuses
- Variety of benefits from employment Day 1
- Working Hours: Hybrid working model with 3 days per week from the office in Jauna Teika
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
- Industry: Mastercard is a global technology company in the payments industry, focusing on connecting and powering an inclusive, digital economy.
- Company Size: Mastercard has 10,001+ employees worldwide, with a significant presence in the IT Services and IT Consulting sector.
- Founded: Mastercard was founded in 1966 and has since grown into a global leader in the payments industry.
- Company Description: Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with their customers, they're building a sustainable economy where everyone can prosper. They support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Their technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
- Company Specialties: Global digital payments/commerce, technology, innovative mobile payment solutions, and processing.
π Role Analysis
- Career Level: This role is suitable for entry to mid-level marketing professionals looking to gain experience in email marketing and project management within a global technology company.
- Reporting Structure: The Email Marketing Specialist will report to the Dynamic Yield team within Mastercard and work closely with internal stakeholders and clients.
- Work Arrangement: This is a hybrid role, requiring employees to work from the office in Jauna Teika for 3 days per week.
- Growth Opportunities: As a global company with a wide range of products and services, Mastercard offers opportunities for career growth and development within the marketing and technology sectors.
ASSUMPTION: The specific growth opportunities for this role may depend on the candidate's performance, the company's needs, and the broader market trends in the payments industry.
π Location & Work Environment
- Office Type: Mastercard's Riga office is located in Jauna Teika, offering a modern and collaborative work environment.
- Office Location: 2000 Purchase St, Purchase, NY 10577, US (Global Headquarters)
- Geographic Context: Riga, the capital of Latvia, is a vibrant city with a rich history and a growing tech industry. It offers a high quality of life, affordable cost of living, and a strong sense of community.
- Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities.
ASSUMPTION: The specific work schedule and office location may be subject to change based on the company's policies and the candidate's needs.
πΌ Interview & Application Insights
- Typical Process: The application process may include an initial screening, followed by one or more interviews with the hiring manager and other team members. A technical assessment or case study may also be required.
- Key Assessment Areas: Candidates should expect to be assessed on their technical skills, problem-solving abilities, communication and collaboration skills, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of email marketing, project management, and HTML/CSS by providing specific examples or projects.
- Demonstrate your ability to work effectively with stakeholders and manage multiple tasks and deadlines.
ASSUMPTION: The specific interview process and assessment criteria may vary depending on the company's needs and the candidate's background.
π οΈ Tools & Technologies
- Dynamic Yield platform
- HTML/CSS
- Email Service Providers (ESPs)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
π Cultural Fit Considerations
- Company Values: Mastercard's core values include connecting and empowering people, delivering exceptional experiences, and driving innovation.
- Work Style: Mastercard fosters a collaborative and inclusive work environment, encouraging employees to bring their unique perspectives and ideas to the table.
- Self-Assessment Questions:
- How do you align with Mastercard's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you approach project management and stakeholder communication in a dynamic and fast-paced work environment?
ASSUMPTION: The specific cultural fit considerations may vary depending on the candidate's background and the company's needs.
β οΈ Potential Challenges
- Balancing multiple tasks and deadlines while maintaining a high level of accuracy and attention to detail.
- Working effectively with both technical and non-technical stakeholders, requiring strong communication and collaboration skills.
- Keeping up with the latest features and functionality of the Dynamic Yield platform, as well as industry trends in email marketing and personalization.
- Adapting to a hybrid work environment, balancing remote work and on-site collaboration.
ASSUMPTION: The specific challenges faced in this role may vary depending on the candidate's experience and the company's needs.
π Similar Roles Comparison
- Role Differences: Compared to other email marketing roles, this position places a stronger emphasis on project management, stakeholder communication, and platform expertise.
- Industry-Specific Context: As a global technology company in the payments industry, Mastercard offers unique opportunities for career growth and development within the marketing and technology sectors.
- Career Path Comparison: This role can serve as a stepping stone to more senior marketing or project management positions within Mastercard or the broader payments industry.
ASSUMPTION: The specific role comparisons may vary depending on the candidate's background and the company's needs.
π Sample Projects
- Developing and executing a personalized email campaign for a major retail client, resulting in a 20% increase in click-through rates and a 15% increase in conversions.
- Collaborating with the technical team to troubleshoot and resolve a complex issue with email deliverability, ensuring the successful launch of a high-stakes campaign for a financial services client.
- Conducting a comprehensive audit of the company's email marketing processes and making data-driven recommendations to improve efficiency and effectiveness.
ASSUMPTION: The specific sample projects provided are intended to illustrate the types of responsibilities and challenges faced in this role, and may not reflect the candidate's actual experience.
β Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Dynamic Yield and Mastercard?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does Mastercard support the professional development and growth of its employees in this role?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the company measure the success of the email marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: The specific interview questions provided are intended to help candidates better understand the role, the team, and the company, and may not cover all aspects of the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.mastercard.com/us/en/job/R-245746/Email-Marketing-Specialist-Dynamic-Yield).
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples or projects that demonstrate your understanding of email marketing, project management, and HTML/CSS.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
β οΈ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Email Marketing Specialist, Dynamic Yield
- Company: Mastercard
- Location: Riga, Latvia
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 16, 2025
- Experience Level: Entry to Mid-Level (0-2 years)
- Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Defining project success criteria with customers and translating them into actionable plans using data-driven insights.
- Executing user-centric personalization strategies and advocating for the adoption of Dynamic Yield's solutions.
- Regularly reviewing project status with clients and stakeholders, providing thought leadership on landing page best practices, and training customers on platform usage with a focus on scalability.
ASSUMPTION: This role requires a strong understanding of customer segments, excellent communication skills, and the ability to work effectively with both technical and non-technical stakeholders.
π Key Responsibilities
- Campaign Management: Utilize Dynamic Yield's platform to efficiently set up and manage personalized email campaigns, ensuring accurate and timely execution.
- Project Management: Prioritize tasks effectively, manage deadlines, and follow through on assignments with precision and accountability.
- Technical Troubleshooting: Use HTML/CSS knowledge to coordinate tasks with specialized technical teams, customize campaign templates, and troubleshoot technical issues related to campaign setup.
- Platform Expertise: Become a subject matter expert in Dynamic Yield's platform, staying up to date with new features and functionality to maximize campaign performance.
- Collaboration: Work closely with internal stakeholders to align on campaign objectives, address technical challenges, and ensure seamless execution.
- Client Interaction: Occasionally join client-facing calls to understand requirements or provide updates, but focus primarily on backend operational responsibilities.
- Documentation: Maintain detailed documentation of campaign setup processes, feature requests, and technical troubleshooting for internal and external reference.
- Quality Assurance: Review campaign setups thoroughly to ensure they meet customer expectations and adhere to best practices.
ASSUMPTION: The role involves a mix of operational, technical, and stakeholder management responsibilities, requiring a versatile skill set and strong attention to detail.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 1+ years of operational or project management experience, preferably in a SaaS or email marketing-related role.
- Required Skills:
- Technical proficiency in HTML/CSS with basic troubleshooting of email campaign technologies.
- Strong attention to detail, focusing on accuracy and quality assurance in repetitive, process-driven tasks.
- Effective collaboration and communication skills to align with internal teams and resolve technical challenges.
- Willingness to become an expert in Dynamic Yield's platform, including staying updated on new features and capabilities.
- Preferred Skills:
- Ability to analyze data for campaign improvements and performance tracking while managing multiple tasks and deadlines.
- Prior consulting experience.
ASSUMPTION: While not strictly required, experience with ESPs and personalization platforms would be beneficial for this role.
π° Compensation & Benefits
- Salary Range: Gross monthly salary base range β¬1600-β¬1900 (Estimated based on industry standards for entry to mid-level marketing roles in Riga, Latvia)
- Benefits:
- Quarterly performance bonuses
- Variety of benefits from employment Day 1
- Working Hours: Hybrid working model with 3 days per week from the office in Jauna Teika
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
- Industry: Mastercard is a global technology company in the payments industry, focusing on connecting and powering an inclusive, digital economy.
- Company Size: Mastercard has 10,001+ employees worldwide, with a significant presence in the IT Services and IT Consulting sector.
- Founded: Mastercard was founded in 1966 and has since grown into a global leader in the payments industry.
- Company Description: Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with their customers, they're building a sustainable economy where everyone can prosper. They support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Their technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
- Company Specialties: Global digital payments/commerce, technology, innovative mobile payment solutions, and processing.
π Role Analysis
- Career Level: This role is suitable for entry to mid-level marketing professionals looking to gain experience in email marketing and project management within a global technology company.
- Reporting Structure: The Email Marketing Specialist will report to the Dynamic Yield team within Mastercard and work closely with internal stakeholders and clients.
- Work Arrangement: This is a hybrid role, requiring employees to work from the office in Jauna Teika for 3 days per week.
- Growth Opportunities: As a global company with a wide range of products and services, Mastercard offers opportunities for career growth and development within the marketing and technology sectors.
ASSUMPTION: The specific growth opportunities for this role may depend on the candidate's performance, the company's needs, and the broader market trends in the payments industry.
π Location & Work Environment
- Office Type: Mastercard's Riga office is located in Jauna Teika, offering a modern and collaborative work environment.
- Office Location: 2000 Purchase St, Purchase, NY 10577, US (Global Headquarters)
- Geographic Context: Riga, the capital of Latvia, is a vibrant city with a rich history and a growing tech industry. It offers a high quality of life, affordable cost of living, and a strong sense of community.
- Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities.
ASSUMPTION: The specific work schedule and office location may be subject to change based on the company's policies and the candidate's needs.
πΌ Interview & Application Insights
- Typical Process: The application process may include an initial screening, followed by one or more interviews with the hiring manager and other team members. A technical assessment or case study may also be required.
- Key Assessment Areas: Candidates should expect to be assessed on their technical skills, problem-solving abilities, communication and collaboration skills, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of email marketing, project management, and HTML/CSS by providing specific examples or projects.
- Demonstrate your ability to work effectively with stakeholders and manage multiple tasks and deadlines.
ASSUMPTION: The specific interview process and assessment criteria may vary depending on the company's needs and the candidate's background.
π οΈ Tools & Technologies
- Dynamic Yield platform
- HTML/CSS
- Email Service Providers (ESPs)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
π Cultural Fit Considerations
- Company Values: Mastercard's core values include connecting and empowering people, delivering exceptional experiences, and driving innovation.
- Work Style: Mastercard fosters a collaborative and inclusive work environment, encouraging employees to bring their unique perspectives and ideas to the table.
- Self-Assessment Questions:
- How do you align with Mastercard's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you approach project management and stakeholder communication in a dynamic and fast-paced work environment?
ASSUMPTION: The specific cultural fit considerations may vary depending on the candidate's background and the company's needs.
β οΈ Potential Challenges
- Balancing multiple tasks and deadlines while maintaining a high level of accuracy and attention to detail.
- Working effectively with both technical and non-technical stakeholders, requiring strong communication and collaboration skills.
- Keeping up with the latest features and functionality of the Dynamic Yield platform, as well as industry trends in email marketing and personalization.
- Adapting to a hybrid work environment, balancing remote work and on-site collaboration.
ASSUMPTION: The specific challenges faced in this role may vary depending on the candidate's experience and the company's needs.
π Similar Roles Comparison
- Role Differences: Compared to other email marketing roles, this position places a stronger emphasis on project management, stakeholder communication, and platform expertise.
- Industry-Specific Context: As a global technology company in the payments industry, Mastercard offers unique opportunities for career growth and development within the marketing and technology sectors.
- Career Path Comparison: This role can serve as a stepping stone to more senior marketing or project management positions within Mastercard or the broader payments industry.
ASSUMPTION: The specific role comparisons may vary depending on the candidate's background and the company's needs.
π Sample Projects
- Developing and executing a personalized email campaign for a major retail client, resulting in a 20% increase in click-through rates and a 15% increase in conversions.
- Collaborating with the technical team to troubleshoot and resolve a complex issue with email deliverability, ensuring the successful launch of a high-stakes campaign for a financial services client.
- Conducting a comprehensive audit of the company's email marketing processes and making data-driven recommendations to improve efficiency and effectiveness.
ASSUMPTION: The specific sample projects provided are intended to illustrate the types of responsibilities and challenges faced in this role, and may not reflect the candidate's actual experience.
β Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Dynamic Yield and Mastercard?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does Mastercard support the professional development and growth of its employees in this role?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the company measure the success of the email marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: The specific interview questions provided are intended to help candidates better understand the role, the team, and the company, and may not cover all aspects of the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.mastercard.com/us/en/job/R-245746/Email-Marketing-Specialist-Dynamic-Yield).
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples or projects that demonstrate your understanding of email marketing, project management, and HTML/CSS.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
β οΈ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.