📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: IXL Learning
🔹 Location: San Mateo, CA
🔹 Job Type: Full-Time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and launching dynamic end-to-end email marketing campaigns
- Collaborating with cross-functional teams to optimize email campaigns and maintain email infrastructure
- Conducting thorough QA of email elements and ensuring successful email execution
- Analyzing performance, measuring impact, and iterating for improved results
- Keeping up-to-date with industry trends, emerging technologies, and best practices in email marketing
ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and a passion for IXL's mission to impact education.
📋 Key Responsibilities
✅ Develop, manage, and launch dynamic end-to-end email marketing campaigns
✅ Manage design requests, feedback, and timelines
✅ Conduct thorough QA of all message elements, including personalized content and mobile device rendering
✅ Work seamlessly in partnership with content, design, engineering, and product teams
✅ Perform list segmentation, audience filtering, list validation; monitor deliverability
✅ Identify, initiate, and develop complex email system-related improvements and efficiencies
✅ Keep up-to-date on industry trends, emerging technologies, and best practices in email marketing
ASSUMPTION: This role requires a high level of attention to detail, strong project management skills, and the ability to multitask effectively.
🎯 Required Qualifications
Education: BA/BS degree required
Experience: 2+ years of email marketing experience
Required Skills:
- Proficient in Salesforce Marketing Cloud, building emails, templates, dynamic fields, and automated journeys
- Proficient with HTML/CSS
- Proficient with email QA, audience segmentation, list management, and email deliverability
- Experience planning, executing, and analyzing A/B and multivariate testing
- Excellent project management skills with experience using project management tools
- Strong problem-solving skills and interpersonal skills
Preferred Skills:
- Basic understanding of AMPscript and/or Liquid template language
- Experience working with customer engagement platforms (ex: Customer.io, Klaviyo, Braze, HubSpot, etc.)
ASSUMPTION: Candidates with experience in the EdTech industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 to $75,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible time off
- Professional development opportunities
Working Hours: Monday-Friday, 9:00 AM to 5:00 PM (with one remote day per week)
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary based on individual factors.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech, specifically focused on personalized learning products used by millions of people globally
Company Size: 501-1,000 employees (as of 2025)
Founded: 1998 (as IXL Learning)
Company Description:
- IXL Learning is the parent company of several educational brands, including TPT and Wyzant
- The company's mission is to create innovative products that make a real, positive difference for learners and educators
- IXL Learning values diversity, collaboration, and open exchange of ideas
Company Specialties:
- Web-based educational software
- Personalized learning platform
- Educational content creation and marketplace
Company Website: IXL Learning
ASSUMPTION: IXL Learning's diverse range of products and brands allows for unique career growth opportunities within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Email Marketing Manager
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote per week
Growth Opportunities:
- Expanding the email marketing program and team
- Potential to take on leadership or management roles as the program grows
- Opportunities to work on cross-functional projects and collaborate with various teams
ASSUMPTION: This role offers significant growth potential as the email marketing program at IXL Learning continues to develop.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 777 Mariners Island Blvd., Suite 600, San Mateo, CA 94404
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its vibrant tech industry, with many companies headquartered nearby
- San Mateo offers a variety of housing options, dining, and entertainment choices
Work Schedule: Monday-Friday, 9:00 AM to 5:00 PM (with one remote day per week)
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the email marketing team and other stakeholders
- Final interview with the email marketing manager and/or director
Key Assessment Areas:
- Email marketing skills and expertise
- Project management skills and organization
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
Application Tips:
- Highlight your experience with Salesforce Marketing Cloud and other relevant email marketing platforms
- Demonstrate your understanding of email best practices and A/B testing
- Showcase your ability to manage multiple projects and meet deadlines
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Email Marketing, Salesforce Marketing Cloud, HTML, CSS, A/B Testing, Project Management, Email QA, Dynamic Content, Technical Oversight, Performance Analysis
ASSUMPTION: IXL Learning uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- HTML/CSS
- Email QA tools (e.g., Litmus, Email on Acid)
- Project management tools (e.g., Jira, Asana)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for education and learning
- Collaboration and open exchange of ideas
- Tenacity and authenticity in approach to work
Work Style:
- Proactive and organized
- Strong communicator and collaborator
- Attention to detail and ability to multitask
Self-Assessment Questions:
- Do I have a passion for education and learning, and a desire to impact learners and educators?
- Am I a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do I have a proactive, organized work style, with a high level of attention to detail and the ability to multitask?
ASSUMPTION: Candidates who align with IXL Learning's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and best practices in email marketing
- Collaborating effectively with cross-functional teams
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to work.
📈 Similar Roles Comparison
- This role is unique in its focus on email marketing for an EdTech company, with a specific emphasis on personalized learning products
- Compared to other email marketing roles, this position offers the opportunity to work on a wide range of campaigns and collaborate with various teams
- Career path comparison: This role can lead to leadership or management positions within the email marketing team or broader marketing organization
ASSUMPTION: This role offers unique opportunities for growth and development within the email marketing field and the broader EdTech industry.
📝 Sample Projects
- Developing and executing a comprehensive email marketing campaign for a new product launch
- Optimizing email campaigns through A/B testing and performance analysis
- Collaborating with the design team to create visually appealing and on-brand email templates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy and organization at IXL Learning?
- What opportunities are there for growth and development within the email marketing team and the broader company?
- How does IXL Learning support work-life balance for its employees?
- What is the company culture like, and how does it foster collaboration and open exchange of ideas?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, including specific examples of your email marketing expertise and project management abilities
- Prepare for your interview by researching IXL Learning's products, mission, and company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
