Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: National Fire Protection Association

🔹 Location: Quincy, MA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the NFPA email program to meet campaign objectives and maintain quality standards
• Collaborating with team members and internal clients to improve campaign performance
• Overseeing the email quality assurance process and ensuring compliance with association guidelines
• Monitoring email deliverability and sending reputation
• Managing relationships with email vendors and budget

ASSUMPTION: This role requires a strong understanding of email marketing systems, processes, and compliance issues. The ideal candidate will have experience managing high-volume email programs and be comfortable working with various email marketing tools.

📋 Key Responsibilities

✅ Manage day-to-day operations, scheduling, and execution of the NFPA email program

✅ Build and manage all list email campaigns using Pardot's WYSIWYG html editor

✅ Oversee email deployment, ensuring campaigns are best practice compliant and meet association guidelines

✅ Own the email quality assurance process, including proofing and test rendering across multiple email clients, ISPs, and devices

✅ Monitor NFPA's email deliverability and sending reputation using Validity (BriteVerify) service

✅ Manage list uploads to Pardot from external systems, including running addresses through verification services and preparing files for import

✅ Manage budget and relationships with email vendors (Litmus, BriteVerify, and Movable Ink)

✅ Provide top-notch customer service to internal clients of the email channel, communicating campaign status and results

✅ Produce ad hoc campaign reports upon request

✅ Evaluate, analyze, and optimize in-flight campaign performance, making recommendations for improvement

✅ Execute testing schemes under the direction of team members (e.g., subject line, CTA, imagery, copy, personalization)

ASSUMPTION: This role requires strong attention to detail, excellent time management skills, and the ability to successfully manage multiple tasks while focusing on priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience managing a high-volume email program

Required Skills:

• Extensive know-how of email marketing systems, processes, and compliance issues (Pardot experience a plus)
• Strong ability to read and troubleshoot html
• Excellent time management skills
• Working knowledge of acquisition, retention, reactivation efforts, lead generation, and segmentation
• Well-versed in email marketing tools such as Litmus, Validity, BriteVerify, Movable Ink, HTML editors, and content calendar systems
• Acute and accurate attention to detail
• Demonstrated commitment to valuing diversity and contributing to an inclusive working environment
• Strong project planning and organizational skills, strong communication skills both verbal and written, and a strong focus on timelines and deliverables
• Team player, skilled communicator, self-starter, and consistently seeking additional responsibilities

Preferred Skills:

• Experience with the National Fire Protection Association or similar non-profit organizations
• Familiarity with the fire, electrical, and related hazards industry

ASSUMPTION: Candidates with experience in non-profit organizations or the fire safety industry may have an advantage in understanding the context and nuances of this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for mid-level marketing roles in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the Boston area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on fire, electrical, and related hazards

Company Size: 201-500 employees, providing a mid-sized organization structure with opportunities for collaboration and growth

Founded: 1896, with a rich history and established reputation in the fire safety industry

Company Description:

• Founded in 1896, NFPA is a global self-funded nonprofit organization devoted to eliminating death, injury, property, and economic loss due to fire, electrical, and related hazards
• The association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach, and advocacy
• NFPA partners with others who share an interest in furthering the organization's mission

Company Specialties:

• Publisher of fire, life, and electrical safety codes and standards
• Research, training, education, outreach, and advocacy in fire, electrical, and related hazards

Company Website: www.nfpa.org

ASSUMPTION: Working at NFPA offers the opportunity to make a significant impact on public safety and contribute to a vital cause.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with the opportunity to work in a collaborative office environment

Growth Opportunities:

• Potential to advance to a senior-level role within the marketing department
• Opportunities to gain experience in various aspects of marketing, such as content creation, social media, and event planning
• Chance to work on high-impact campaigns that directly influence public safety

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 1 Batterymarch Park, Quincy, MA 02169, US

Geographic Context:

• Quincy, MA is a suburban city located approximately 10 miles south of Boston
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and dining options
• Quincy is well-connected by public transportation, with multiple MBTA commuter rail and bus stops nearby

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The on-site work environment at NFPA fosters collaboration and teamwork, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Marketing Manager
• In-person interview with the Marketing Manager and a member of the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Email marketing experience and expertise
• Problem-solving skills and attention to detail
• Communication and collaboration skills
• Alignment with NFPA's mission and values

Application Tips:

• Highlight your relevant email marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of NFPA's mission and how your skills and experience align with the role
• Prepare for interview questions that focus on your email marketing expertise, problem-solving skills, and ability to work collaboratively

ATS Keywords: Email Marketing, Pardot, HTML, Time Management, Lead Generation, Segmentation, Project Planning, Organizational Skills, Communication Skills, Attention to Detail, Campaign Management, Quality Assurance, Data Analysis, Testing Schemes, Vendor Management

ASSUMPTION: The interview process at NFPA is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Pardot
• Litmus
• Validity (BriteVerify)
• Movable Ink
• HTML editors
• Content calendar systems

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Expertise
• Collaboration
• Innovation

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Attention to detail
• Strong communication skills

Self-Assessment Questions:

• How do you ensure the quality and accuracy of your work in a fast-paced environment?
• Can you describe a time when you had to collaborate with a team to meet a tight deadline?
• How do you stay organized and manage multiple tasks and priorities?

ASSUMPTION: Candidates who demonstrate a strong fit with NFPA's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing high-volume email campaigns with tight deadlines
• Ensuring compliance with association guidelines and industry best practices
• Collaborating with internal clients and team members to improve campaign performance
• Adapting to changes in email marketing trends and technologies

ASSUMPTION: These challenges can be overcome with strong time management skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other email marketing specialist positions, but with a focus on the non-profit sector and fire safety industry
• Compared to other mid-level marketing roles, this position offers the opportunity to work on high-impact campaigns that directly influence public safety
• Career paths for this role may include advancement to senior-level positions within the marketing department or other areas of the organization

ASSUMPTION: Candidates with experience in non-profit organizations or the fire safety industry may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Managing a large-scale email campaign to promote NFPA's annual conference
• Collaborating with the content team to create and distribute an email newsletter featuring fire safety tips and resources
• Conducting A/B testing to optimize email open rates and click-through rates for a targeted campaign

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and provide insight into the day-to-day work of an email marketing specialist at NFPA.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• How does NFPA support the professional development and growth of its employees?
• What are the biggest challenges facing the fire safety industry, and how does NFPA address them?
• How does NFPA measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are tracked?
• What opportunities are there for collaboration and cross-functional work within the marketing department and the organization as a whole?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to assess their fit with NFPA's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant email marketing experience and achievements
• Write a cover letter that demonstrates your understanding of NFPA's mission and how your skills and experience align with the role
• Prepare for interview questions that focus on your email marketing expertise, problem-solving skills, and ability to work collaboratively
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.