Email Marketing Specialist (Fully Remote)

📌 Core Information

🔹 Job Title: Email Marketing Specialist (Fully Remote)

🔹 Company: Valatam

🔹 Location: Argentina

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing cold email outreach campaigns
• Optimizing email engagement and deliverability
• Analyzing campaign performance and reporting results
• Collaborating with cross-functional teams to improve customer communication strategies
• Working independently and remotely with a high degree of autonomy

ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a remote work environment.

📋 Key Responsibilities

✅ Developing and implementing cold email outreach strategies

✅ Designing and maintaining email templates optimized for engagement

✅ Monitoring email deliverability and addressing issues

✅ Tracking and analyzing campaign performance using analytics tools

✅ Collaborating with graphic designers to improve email layout and appearance

✅ Participating in regular marketing brainstorming sessions

ASSUMPTION: Success in this role will be measured by the number of qualified sales appointments booked and attended as a result of email outreach campaigns, as well as key performance indicators such as open rates, click-through rates, and response rates.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: Minimum of two years of experience in developing and implementing cold email outreach campaigns

Required Skills:

• Fluent written and spoken English (C1/C2)
• Experience with email automation tools (e.g., instantly.ai, apollo.io, millionverifier)
• Proficiency in HTML and CSS for email template customization
• Strong communication and writing skills
• Ability to work independently and manage time effectively

Preferred Skills:

• Experience with CRM software
• Familiarity with marketing automation platforms
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for this role due to the company's focus on Latin American markets.

💰 Compensation & Benefits

Salary Range: $6/hr (approx. $1056/month) with annual pay rate increments based on performance

Benefits:

• 5 Holidays as PTO
• 10 Self-care days
• Gym/Wellness allowance
• Medical stipend after 6 months of services provided
• Unlimited online fitness classes with an online personal training partner
• Invites to annual Christmas parties and other in-person or online gatherings

Working Hours: Monday-Friday, 9 am - 5 pm EST

ASSUMPTION: The salary range provided is an estimate based on the company's stated pay rate and typical full-time work hours. However, it is essential to verify this information directly with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees) - Expect a close-knit team and opportunities for growth and impact

Founded: 2016 - Valatam has been building remote teams in Latin America for growth-minded businesses for nearly a decade

Company Description:

• Valatam connects U.S. and Canadian businesses with pre-vetted Virtual Assistants from Latin America
• They offer reliable, skilled, and remote talent to help businesses streamline operations and support scalable growth
• Valatam provides trial support and focuses on long-term placements, ensuring consistency, productivity, and peace of mind for their clients

Company Specialties:

• Remote staffing
• Executive assistant services
• Administrative assistant services
• Virtual assistants
• Outsourcing and remote hiring solutions

Company Website: www.valatam.com

ASSUMPTION: Valatam's focus on remote work and Latin American markets may provide unique opportunities for applicants interested in international business and remote team management.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and career advancement within the marketing department

Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including graphic designers and sales representatives

Work Arrangement: Fully Remote - Applicants should be comfortable working independently and managing their time effectively in a remote work environment

Growth Opportunities:

• Expanding the role's scope to include additional marketing channels and strategies
• Advancing to a senior or management role within the marketing department
• Exploring opportunities in related fields, such as customer success or sales, given Valatam's diverse service offerings

ASSUMPTION: Success in this role may lead to opportunities for career advancement within the company, as Valatam values internal promotions and long-term employee growth.

🌍 Location & Work Environment

Office Type: Fully Remote - No physical office location; employees work from home or other remote locations

Office Location(s): Argentina - Applicants must reside in Argentina or be willing to work within the Argentine time zone

Geographic Context:

• Argentina is the second-largest country in South America by land area and has a diverse cultural landscape
• The country has a presidential representative democratic republic form of government and a market-oriented economy
• Argentina is known for its rich history, vibrant culture, and stunning natural beauty

Work Schedule: Monday-Friday, 9 am - 5 pm EST - Applicants should be available during standard Argentine business hours and be able to work independently with minimal supervision

ASSUMPTION: Applicants should be comfortable working in a fully remote environment and have a suitable home office setup with stable internet access.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment or case study to evaluate problem-solving and analytical skills
• Final interview with the hiring manager or team to discuss the role's details and answer any questions

Key Assessment Areas:

• English language proficiency (C1/C2 level)
• Email marketing and automation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Valatam's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of cold email outreach strategies and best practices
• Showcase your ability to work independently and manage your time effectively in a remote work environment

ATS Keywords: Email Marketing, Bilingual, Cold Outreach, Email Automation, A/B Testing, HTML, CSS, Performance Tracking, Customer Communication Strategies, Collaboration

ASSUMPTION: Applicants should familiarize themselves with Valatam's core values and be prepared to discuss how their skills and experiences align with the company's culture and mission.

🛠️ Tools & Technologies

• Email automation tools (e.g., instantly.ai, apollo.io, millionverifier)
• HTML and CSS for email template customization
• Analytics tools (e.g., Google Analytics, Mailchimp, HubSpot)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)

ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• ACTION - You have an action bias. You get things done, fast.
• CARE - You take pleasure in helping others and doing things the right way.
• OUTSTANDING - You have the highest standards and run things like a well-oiled machine.
• DEPENDABLE - If someone asks you to do something, they KNOW it will get done.
• ENERGY - You bring a positive, enthusiastic, can-do attitude to work every day.

Work Style:

• Independent and self-motivated
• Results-driven and focused on achieving goals
• Collaborative and able to work effectively with cross-functional teams

Self-Assessment Questions:

• Do you have a proven track record of success in developing and implementing cold email outreach campaigns?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you share Valatam's core values, and are you excited about the opportunity to contribute to the company's mission?

ASSUMPTION: Applicants should carefully consider how their work style and personal values align with Valatam's company culture and values before applying for this role.

⚠️ Potential Challenges

• Managing time effectively and maintaining productivity in a fully remote work environment
• Adapting to a fast-paced and dynamic work environment with a small team
• Balancing independent work and collaboration with cross-functional teams
• Dealing with the potential for language barriers or cultural differences when working with clients or team members from diverse backgrounds

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a remote and dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on cold email outreach and remote work arrangement within the staffing and recruiting industry
• Compared to traditional marketing roles, this position requires a higher degree of independence and self-motivation
• Career progression in this role may lead to opportunities in related fields, such as customer success or sales, given Valatam's diverse service offerings

ASSUMPTION: Applicants should consider how this role's unique aspects align with their career goals and personal preferences before applying.

📝 Sample Projects

• Developing and executing a cold email outreach campaign targeting potential clients in a specific industry
• Optimizing email templates and subject lines to improve open rates and click-through rates
• Analyzing campaign performance data and presenting insights to the marketing team and stakeholders

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and explain their approach to problem-solving and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role on a day-to-day basis?
• How does the marketing team collaborate with other departments, such as sales and customer success, to achieve overall business goals?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Valatam support its employees in maintaining a healthy work-life balance in a fully remote work environment?
• What are the most significant challenges facing the company in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for a phone or video screening to assess your communication skills and cultural fit
• Complete a technical assessment or case study to evaluate your problem-solving and analytical skills
• Participate in a final interview with the hiring manager or team to discuss the role's details and answer any questions
• Follow up with the hiring manager or team after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.