Email Marketing Specialist (HTML)

📌 Core Information

🔹 Job Title: Email Marketing Specialist (HTML)

🔹 Company: GrowthAssistant

🔹 Location: Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote (Philippines only)

🚀 Job Overview

Key aspects of this role include:

• Managing CRM campaigns within the Iterable platform across multiple markets
• Conducting thorough QA to ensure error-free delivery of campaigns
• Collaborating with cross-functional teams to support end-to-end campaign development
• Analyzing campaign performance and preparing regular performance reports

ASSUMPTION: This role requires a high degree of attention to detail and strong analytical skills to manage campaigns effectively and ensure accurate reporting.

📋 Key Responsibilities

✅ Own and manage CRM campaign setup, QA, and reporting within the Iterable platform

✅ Review, update, and schedule email, push, and in-app campaigns

✅ Conduct thorough QA for CRM initiatives to ensure 100% error-free delivery

✅ Build and maintain segmented audiences for personalized campaigns

✅ Support end-to-end development of cross-channel lifecycle campaigns

✅ Collaborate with cross-functional stakeholders to support campaign development

✅ Analyze campaign performance, assist with benchmarks, and help prepare regular performance reports

✅ Maintain clean and well-documented campaign schedules and trackers

✅ Proactively contribute to testing frameworks and campaign optimization ideas

✅ Handle daily communication and coordination through Slack, email, and project management tools

ASSUMPTION: This role involves a significant amount of campaign management and requires strong organizational skills to maintain schedules and trackers.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of expert-level experience with Iterable (or similar ESPs) managing email, push, in-app, and promo-based campaigns, with 2+ years of QA-specific experience in CRM

Required Skills:

• Intermediate HTML and Google Sheets skills
• Proficiency with Slack and G-Suite
• Deep understanding of campaign operations: content review, template creation, and scheduling
• Strong analytical mindset and attention to detail
• Excellent English communication skills (written and spoken)
• Proven experience supporting KPI achievement for past teams or clients

Preferred Skills:

• Experience with campaign reporting and post-campaign analysis
• Familiarity with app-centric brands and CRM strategies
• Hands-on experience with ESP migrations and QA support throughout the transition
• Experience or working knowledge of SQL

ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage in this position.

💰 Compensation & Benefits

Salary Range: PHP 80,000 to PHP 90,000 per month

Benefits:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for an intermediate-level marketing role in the Philippines with remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, focusing on providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.

Company Size: GrowthAssistant is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: The company's founding date is not specified, but it has been operating since 2021.

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.
• The company helps marketing teams focus on brand, strategy, and results by leaving their manual, repetitive, implementation work to a qualified Growth Assistant.
• GrowthAssistant offers services for campaign management, design, and reporting, as well as training and support for their clients.

Company Specialties:

• Offshore talent solutions
• Digital marketing assistance
• Growth marketing
• Design assistant services
• SDR (Sales Development Representative) assistant services
• Training specialist services

Company Website: www.growthassistant.com

ASSUMPTION: GrowthAssistant's focus on providing offshore employees for manual tasks may allow for more flexibility in work arrangements and a diverse team composition.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring 2-5 years of experience in email marketing and CRM operations.

Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Product, Operations, Analytics, Sales, and Marketing.

Work Arrangement: This is a remote-only position, with the requirement that the candidate be based in the Philippines.

Growth Opportunities:

• As GrowthAssistant grows, there may be opportunities for the Email Marketing Specialist to take on more responsibilities and advance their career within the company.
• The company offers training opportunities, which can help the candidate develop new skills and expand their knowledge in digital marketing.
• Working with cross-functional teams can provide exposure to various aspects of the business and foster professional growth.

ASSUMPTION: Given the company's focus on growth and its small size, there may be ample opportunities for the right candidate to grow with the organization.

🌍 Location & Work Environment

Office Type: Remote (work-from-home setup)

Office Location(s): The candidate must be based in the Philippines.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a diverse culture, with influences from various ethnic groups, as well as Spanish and American colonial periods.
• The Philippines is known for its vibrant festivals, delicious cuisine, and beautiful beaches.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement may offer a better work-life balance, allowing the candidate to save time and money on commuting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing and HTML skills)
• Final interview with the Marketing Manager

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• HTML proficiency and attention to detail
• Analytical skills and ability to interpret campaign performance data
• Communication skills and ability to collaborate with cross-functional teams

Application Tips:

• Highlight relevant experience with Iterable or similar ESPs, as well as QA-specific experience in CRM.
• Tailor your resume to emphasize skills and experiences related to email marketing, campaign operations, and data analysis.
• Prepare for the technical assessment by brushing up on your HTML skills and reviewing email marketing best practices.

ATS Keywords: Email Marketing, Iterable, CRM, Campaign Operations, QA, HTML, Google Sheets, Slack, G-Suite, KPI Achievement, Campaign Reporting, SQL

ASSUMPTION: The interview process may involve a combination of phone, video, and in-person interviews, depending on the company's preferences and the candidate's location.

🛠️ Tools & Technologies

• Iterable (email marketing platform)
• Google Sheets (data analysis and organization)
• Slack (communication and collaboration)
• G-Suite (email, documents, and productivity tools)

ASSUMPTION: The candidate should be comfortable using these tools and technologies, as they are essential for the role's day-to-day operations.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Continuous learning
• Collaboration
• Integrity

Work Style:

• Remote work requires strong self-motivation and time management skills.
• The role involves a high degree of attention to detail and analytical thinking.
• Candidates should be comfortable working with cross-functional teams and collaborating with stakeholders.

Self-Assessment Questions:

• Do you have a strong attention to detail and a knack for spotting errors in campaign content and scheduling?
• Are you comfortable working remotely and managing your time effectively?
• Do you enjoy collaborating with cross-functional teams and contributing to campaign optimization ideas?

ASSUMPTION: Candidates who align with GrowthAssistant's company values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong organizational skills and the ability to prioritize tasks effectively.
• Working with cross-functional teams may present challenges in coordinating schedules and ensuring consistent communication.
• As a remote worker, the candidate may face distractions or challenges in maintaining a productive work environment at home.
• The role may require occasional weekend or evening work to accommodate campaign deadlines or time zone differences.

ASSUMPTION: These challenges can be mitigated by strong time management skills, effective communication, and a willingness to adapt to the demands of the role.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on QA and campaign optimization.
• Working with a small company like GrowthAssistant may offer more opportunities for growth and direct impact on the business compared to larger organizations.
• Candidates with experience in app-centric brands or CRM strategies may find this role particularly appealing, as it aligns with GrowthAssistant's focus on digital marketing and growth.

ASSUMPTION: Candidates should research similar roles and companies to better understand the market and identify the best fit for their skills and career goals.

📝 Sample Projects

• Developing and implementing a comprehensive QA process for email campaigns, resulting in a significant reduction in errors and improved campaign performance.
• Collaborating with the design team to create visually appealing and on-brand email templates, leading to increased engagement and click-through rates.
• Analyzing campaign performance data to identify trends, optimize targeting, and improve overall campaign effectiveness.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Email Marketing Specialist role at GrowthAssistant.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign development process and how this role fits into that workflow?
• How does GrowthAssistant support the growth and development of its employees, particularly in the marketing department?
• What are the most challenging aspects of working in a remote environment, and how does GrowthAssistant address those challenges?
• How does GrowthAssistant measure the success of its email marketing campaigns, and what KPIs are most important for this role?
• What opportunities are there for growth and advancement within the company, particularly for someone with strong email marketing and CRM operations experience?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience with Iterable, QA-specific experience in CRM, and strong analytical skills.
• Prepare for the technical assessment by brushing up on your HTML skills and reviewing email marketing best practices.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.