📌 Core Information
🔹 Job Title: Email Marketing Specialist, Sell on Amazon
🔹 Company: Amazon
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing email marketing campaigns to support Amazon's Selling Partners.
- Analyzing campaign performance metrics to optimize communication strategies.
- Collaborating with cross-functional teams to align on Selling Partners' needs and overall communication strategy.
- Designing creative assets and external facing comms material using tools like Figma, Canva, and Salesforce Pardot.
- Staying up-to-date with email best practices, industry trends, and making proactive recommendations.
ASSUMPTION: This role requires a balance of technical skills in email marketing and design, as well as strong communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Manage email marketing campaigns, including gathering requirements, design and development, testing, launch, and reporting.
✅ Build email programs and execute educational campaigns that drive awareness, adoption, and engagement with multiple programs.
✅ Analyze, report on, and optimize key metrics including CTR, open rates, revenue impact, and engagement.
✅ Recommend and implement A/B testing to continually improve performance.
✅ Contribute to an annual communications plan to align on key growth areas, maintain a project schedule, and make it visible to leadership and key stakeholders.
✅ Collaborate with international teams to align on marketing strategies and communication timing.
✅ Gain subject matter expertise in customer pain points and deliver proactive solutions.
✅ Design creative assets (banners, icons) and external facing comms material (PDF guides, banners, icons) using both internal and external tools to support marketing campaigns.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and the ability to manage multiple marketing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-5 years of experience in email marketing, with a proven track record of driving engagement and revenue through strategic campaigns.
Required Skills:
- Proficient in email marketing best practices and tools (e.g., Salesforce Pardot, Mailchimp, etc.).
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficient in design tools (e.g., Figma, Canva, Adobe Creative Suite, etc.).
- Basic HTML knowledge.
Preferred Skills:
- Experience with A/B testing and optimization strategies.
- Familiarity with Amazon's Selling Partner ecosystem.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in basic HTML and familiarity with Amazon's Selling Partner ecosystem are likely required for success in this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$120,000 per year (based on industry standards for email marketing specialists in Sydney).
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off, including vacation, sick, and holiday leave.
- Maternity and paternity leave.
- Employee discounts on Amazon products.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for email marketing specialists in Sydney. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994, with a focus on e-commerce since 2000
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
- Amazon's mission is to be Earth's most customer-centric company.
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming (Amazon Prime Video, Amazon Music)
- Artificial intelligence (Alexa, Amazon Echo)
Company Website: https://www.amazon.com/
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to a wide range of technologies and industries.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within Amazon's marketing organization.
Reporting Structure: This role reports directly to the Selling Partner Marketing Manager.
Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs.
Growth Opportunities:
- Progression to senior roles within Amazon's marketing organization.
- Expansion into other areas of Amazon's business, such as Amazon Web Services or Amazon Devices.
- Opportunities to work on high-impact projects and initiatives that drive customer engagement and revenue.
ASSUMPTION: This role offers opportunities for professional growth and development within Amazon's marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US; 7200 Discovery Dr, Chattanooga, TN 37416, US; and other global offices.
Geographic Context:
- Amazon's headquarters is located in Seattle, Washington, with additional offices and fulfillment centers worldwide.
- Sydney, Australia, is one of Amazon's major international hubs for operations and customer support.
- The Sydney office is located in the central business district, with easy access to public transportation and nearby amenities.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs.
ASSUMPTION: Working in Amazon's Sydney office offers opportunities to collaborate with a diverse and global team, with access to resources and support from Amazon's headquarters and other international offices.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screen with a recruiter or HR representative.
- Phone or video interview with the hiring manager or a member of the marketing team.
- On-site or virtual interview with multiple team members, including a case study or presentation component.
- Final interview with the hiring manager or a senior leader within the marketing organization.
Key Assessment Areas:
- Email marketing expertise and campaign management skills.
- Analytical skills and data-driven decision-making abilities.
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
- Include specific examples of successful email marketing campaigns you've managed, with metrics and results.
- Demonstrate your understanding of Amazon's Selling Partner ecosystem and how your skills and experience align with the role's requirements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
ATS Keywords: Email marketing, campaign management, A/B testing, Salesforce Pardot, Figma, Canva, HTML, customer engagement, data analysis, collaboration, problem-solving
ASSUMPTION: Amazon's application process is competitive, with a focus on finding candidates who align with the company's leadership principles and have the skills and experience required for success in the role.
🛠️ Tools & Technologies
- Salesforce Pardot
- Figma
- Canva
- HTML
- Microsoft Office Suite
- Amazon's internal tools and platforms (e.g., Amazon Seller Central, Amazon Brand Registry, etc.)
ASSUMPTION: Familiarity with Amazon's internal tools and platforms is likely required for success in this role, as they are integral to managing and executing email marketing campaigns for Amazon's Selling Partners.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with email marketing best practices and industry trends?
- Can you provide an example of a time when you had to manage multiple marketing initiatives and solve complex problems?
- How do you approach A/B testing and optimization strategies in your email marketing campaigns?
ASSUMPTION: Amazon values candidates who are passionate about customer-centric marketing, data-driven decision making, and continuous innovation.
⚠️ Potential Challenges
- Managing multiple marketing initiatives and solving complex problems in a fast-paced environment.
- Balancing technical challenges with strategic thinking and creative problem-solving.
- Working with a diverse and global team, with varying time zones and cultural backgrounds.
- Keeping up with Amazon's rapid growth and expansion into new markets and product categories.
ASSUMPTION: These challenges are inherent to working in a dynamic and fast-growing company like Amazon, and successful candidates will be able to thrive in this environment.
📈 Similar Roles Comparison
- Compared to other email marketing specialist roles, this position offers opportunities to work on high-impact projects and initiatives that drive customer engagement and revenue for Amazon's Selling Partners.
- Amazon's focus on customer obsession and data-driven decision making sets this role apart from other email marketing specialist positions.
- This role offers opportunities for professional growth and development within Amazon's marketing organization, with potential for advancement to senior roles or expansion into other areas of Amazon's business.
ASSUMPTION: This role offers unique opportunities for professional growth and development within Amazon's marketing organization, with a focus on customer-centric marketing and data-driven decision making.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote Amazon's Selling Partner Program to potential sellers in the Australian market.
- Analyzing campaign performance metrics to optimize open rates, click-through rates, and revenue impact for Amazon's Selling Partner newsletter.
- Collaborating with the Selling Partner Marketing Manager and cross-functional teams to create and distribute a quarterly Selling Partner newsletter, featuring essential information about new products, programs, and tools.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for professional growth and development in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Selling Partner Marketing organization?
- How does this role contribute to Amazon's overall marketing strategy and customer engagement efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional growth and development of its marketing team members?
- What are the most challenging aspects of working in a fast-paced and dynamic environment like Amazon?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website.
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills, with specific examples of successful campaigns and metrics.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Research Amazon's Selling Partner ecosystem and be prepared to discuss how your skills and experience align with the role's requirements.
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
