Email / Mobile Marketing Specialist

📌 Core Information

🔹 Job Title: Email / Mobile Marketing Specialist

🔹 Company: Caesars Entertainment

🔹 Location: Las Vegas, NV, USA

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days in-person, 3 days remote for Las Vegas residents)

🚀 Job Overview

Key aspects of this role include:

• Supporting Email/Mobile Marketing initiatives for Caesars Entertainment properties
• Driving online room revenue and customer engagement through various campaigns
• Collaborating with design, content, and development teams to meet project deadlines
• Executing complex emails/mobile campaigns and ensuring flawless QA
• Building relationships with key property contacts and providing subject matter expertise

ASSUMPTION: This role requires a strong understanding of email marketing best practices and proficiency in relevant tools. The incumbent will work closely with multiple teams and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Execute email and mobile communications, including newsletters, push notifications, rich messages, trigger communications, lifecycle marketing, and promotional campaigns

✅ Coordinate activities of design, content, and development teams to meet multiple, interdependent deadlines

✅ Provide suggestions/improvements to own work and that of other team members

✅ Develop and demonstrate subject matter expertise in email and mobile marketing

✅ Execute complex emails/mobile/campaigns, ensuring flawless QA

✅ Establish relationships with key property contacts and support all training efforts

✅ Perform all other related and compatible duties as assigned

ASSUMPTION: This role involves a high level of detail and accuracy, as well as the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communication, or a related field

Experience: Digital marketing experience with understanding of email best practices

Required Skills:

• Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy, and calls to action
• Ability to uphold and demonstrate the highest level of integrity in all situations
• Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other ESP
• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
• Strong email-related HTML experience required, web design experience preferred
• Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
• Proficiency in AMPscript or other scripting language to create variations with a single email
• Ability to write and execute SOQL queries and/or understanding of database querying
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
• Superior communication, writing, presentation, and follow-up skills
• Evidence of learning quickly and ability to build on existing business foundations
• Excellent time and project management with exceptional attention to detail
• Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team
• Ability to plan, prioritize, and organize effectively, handle multiple high priority projects concurrently, and react quickly to shifting priorities
• MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization

Preferred Skills:

• Familiarity with content management tools, new media, and/or product development
• Proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment

ASSUMPTION: This role requires a strong technical skill set, as well as excellent communication and project management skills. Candidates should have a passion for email marketing and be driven to achieve results.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist role with 2-5 years of experience in Las Vegas, NV)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Caesars Entertainment properties
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible scheduling for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Caesars Entertainment operates in the hospitality and gaming industry, with a focus on casino entertainment, dining, and meetings. The company is publicly traded and has a significant presence in the United States.

Company Size: Caesars Entertainment is a large company with over 1,000 employees in the Las Vegas area alone. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Caesars Entertainment was founded in Reno, NV, in 1937, and has since grown through development of new resorts, expansions, and acquisitions.

Company Description:

• Caesars Entertainment is the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers.
• The company offers a unique combination of impeccable service, operational excellence, and technology leadership, focusing on building value with its guests through its Caesars Rewards loyalty program.
• Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry.

Company Specialties:

• Hospitality
• Gaming
• Marketing
• Entertainment
• Dining
• Meetings

Company Website: www.caesars.com

ASSUMPTION: Caesars Entertainment is a well-established company with a strong brand and a diverse range of properties and services. The company's size and industry provide opportunities for career growth and exposure to various aspects of the hospitality and gaming industries.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Specialist with 2-5 years of experience, seeking to grow their career in email and mobile marketing within a large organization.

Reporting Structure: The Email/Mobile Marketing Specialist will report directly to the Manager of Email Marketing and work closely with various teams, including design, content, and development.

Work Arrangement: This role is offered as a hybrid position with two days in-person and three days remote for Las Vegas residents.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role within the email marketing team
• Expansion into other marketing channels or specializations within the broader marketing department
• Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure

ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization. Candidates should be motivated by meritocracy and inspired by the company's commitment to its guests, team members, communities, and environment.

🌍 Location & Work Environment

Office Type: The Las Vegas office is located in a casino-resort property, offering a unique work environment with various amenities.

Office Location(s): 18 Highway 50, Stateline, Nevada 89449, US

Geographic Context:

• Las Vegas is a vibrant city known for its entertainment, dining, and gaming options, as well as its diverse cultural attractions and events.
• The Las Vegas Strip, where Caesars Entertainment properties are located, is a major tourist destination that attracts visitors from around the world.
• Las Vegas offers a mix of urban and outdoor living, with easy access to nearby mountains, hiking trails, and outdoor recreation opportunities.

Work Schedule: Full-time (40 hours per week), with flexible scheduling for hybrid work arrangement

ASSUMPTION: The Las Vegas office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth. The city's vibrant atmosphere and diverse cultural attractions make it an exciting place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the email marketing team
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Email marketing expertise and knowledge of best practices
• Technical skills, including proficiency in relevant tools and HTML
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Caesars Entertainment values

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Caesars Entertainment's culture
• Prepare examples of your email marketing work, including campaigns you've executed and their results
• Research Caesars Entertainment's properties and marketing efforts to show your enthusiasm for the role and the company

ATS Keywords: Email Marketing, Mobile Marketing, Marketing Specialist, HTML, Email Best Practices, Project Management, Marketing Campaigns, Customer Engagement, ESP, ExactTarget, Salesforce Marketing Cloud, Airship

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' technical skills, email marketing expertise, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their understanding of the role and the company.

🛠️ Tools & Technologies

• ExactTarget/Salesforce Marketing Cloud/Airship or other ESP
• Adobe Creative Suite (Photoshop and Dreamweaver)
• HTML
• AMPscript or other scripting language
• Microsoft Office (Excel, Word, Outlook, etc.)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role. Candidates should have a strong understanding of email marketing best practices and be comfortable working with relevant software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Focused on our guests
• Innovative and creative
• One Caesars
• Accountable
• Strive for excellence
• Fun

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and able to thrive in a dynamic, fast-paced environment
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a passion for email marketing and a strong desire to drive results?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
• Do you have excellent communication and presentation skills, and are you able to comfortably communicate with team members and stakeholders at all levels of the organization?
• Are you motivated by meritocracy and inspired by the company's commitment to its guests, team members, communities, and environment?

ASSUMPTION: Caesars Entertainment values a collaborative, innovative, and results-driven work culture. Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career with the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously in a fast-paced environment
• Working with various teams and stakeholders, requiring strong communication and collaboration skills
• Adapting to changes in priorities and shifting workloads
• Ensuring flawless QA and maintaining a high level of detail and accuracy in all work

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a large, dynamic organization. Candidates should be prepared to manage multiple projects, work collaboratively with various teams, and adapt to changes in priorities and workloads.

📈 Similar Roles Comparison

• This role is similar to other Marketing Specialist positions, with a focus on email and mobile marketing. However, it offers unique opportunities to work within a large, established organization in the hospitality and gaming industry.
• Compared to other marketing roles, this position requires a strong technical skill set, including proficiency in HTML and relevant tools, as well as a deep understanding of email marketing best practices.
• Career paths within Caesars Entertainment may include advancement to Senior Marketing Specialist or Marketing Manager roles within the email marketing team, or expansion into other marketing channels or specializations within the broader marketing department.

ASSUMPTION: This role offers unique opportunities for career growth and development within a large, established organization in the hospitality and gaming industry. Candidates should consider their fit with the company's culture and values, as well as their long-term career goals, when evaluating this role compared to similar positions in other industries or organizations.

📝 Sample Projects

• Executing a large-scale email campaign to promote a new hotel opening, including segmentation, A/B testing, and personalized content
• Developing and implementing a mobile marketing strategy to increase customer engagement and drive app downloads
• Creating and executing a lifecycle marketing campaign to re-engage inactive customers and drive repeat business

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Email/Mobile Marketing Specialist may be involved in, from campaign execution to strategy development and implementation. Candidates should be prepared to provide examples of their own work and discuss their approach to similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the email marketing department?
• How does this role fit into the broader marketing strategy for Caesars Entertainment?
• What opportunities are there for professional development and growth within the email marketing team and the broader marketing department?
• How does Caesars Entertainment support work-life balance for its employees, particularly for those in hybrid or remote work arrangements?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their commitment to understanding the expectations and opportunities associated with the position. Asking thoughtful questions during the interview process can help candidates assess their fit with the role and the organization, and make informed decisions about their career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Caesars Entertainment careers portal
• Tailor your resume to highlight your relevant email marketing experience and skills, including proficiency in HTML and relevant tools
• Write a cover letter that demonstrates your understanding of the role and your fit with Caesars Entertainment's culture and values
• Prepare examples of your email marketing work, including campaigns you've executed and their results, to showcase your skills and achievements during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.