📌 Core Information
🔹 Job Title: EMEA Lead Generation, Associate
🔹 Company: BlackRock
🔹 Location: B3G - Skyline Belgrade, Kneza Milosa 88, Belgrade, Serbia
🔹 Job Type: Full-Time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Financial Services, Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Creating and implementing lead generation activations across Aladdin brands in EMEA
- Driving marketing sourced and influenced pipeline through targeted prospecting, re-engagement, and nurture campaigns
- Collaborating with various teams to ensure executional excellence throughout the planning and execution process
- Analyzing data to identify trends and optimize demand generation efforts
- Fostering partnerships with various teams to ensure data accuracy and completeness in CRM
ASSUMPTION: This role requires a creative and entrepreneurial spirit, excelling in fast-paced work environments, and the ability to build strong relationships with internal and external stakeholders.
📋 Key Responsibilities
✅ Lead the creation, execution, and processing of email campaigns
✅ Develop targeted re-engagement strategies, including personalized outreach, nurture campaigns, and follow-up sequences
✅ Provide ongoing CRM support to ensure data accuracy and completeness
✅ Gather, maintain, and manage EMEA TAM lists
✅ Analyze event attendee lists to provide actionable insights and lead pre- and post-event email and LinkedIn outreach
✅ Prepare and deliver reports to support commercial activities in EMEA
✅ Assist in analyzing data to identify trends and optimize demand generation efforts
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to ensure the successful execution of various campaigns and projects.
🎯 Required Qualifications
Education: BS/BA degree in finance, marketing, economics, or a related field
Experience: Minimum 4 years of experience working in B2B marketing/lead generation teams, with a focus on tech/FinTech
Required Skills:
- Proven experience in developing and implementing lead generation campaigns
- Strong understanding of industry and solution offerings
- Excellent communication and project management skills
- Analytical prowess to optimize lead generation campaigns based on data
- Ability to build and maintain strong relationships with internal and external stakeholders
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce)
- Fluency in multiple languages
- Knowledge of marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics, HubSpot) or additional language skills may be given preference.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on industry standards for mid-level marketing roles in Serbia)
Benefits:
- Retirement investment and tools
- Education reimbursement
- Physical health resources
- Emotional well-being resources
- Family support programs
- Flexible Time Off (FTO)
Working Hours: Full-time (40 hours/week), with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: BlackRock is a global asset manager and technology provider in the financial services industry, dedicated to helping more and more people experience financial well-being.
Company Size: BlackRock is a large company with over 10,000 employees worldwide, offering ample opportunities for growth and collaboration.
Founded: 1988, with headquarters in New York, NY, USA
Company Description:
- BlackRock offers global investments and technology solutions to help clients build savings that serve them throughout their lives.
- The company's global investments platform provides access to the world's markets while making investing easier and more affordable.
- BlackRock has a strong commitment to diversity, equity, and inclusion, offering equal opportunities to all employees.
Company Specialties:
- Global asset management
- Investment technology and data solutions
- Retirement and savings solutions
Company Website: www.blackrock.com
ASSUMPTION: BlackRock's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with teams across various regions and functions.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports to the Global Lead Gen Team Lead.
Work Arrangement: Hybrid (4 days in office, 1 day remote)
Growth Opportunities:
- Progression to a senior role within the lead generation team
- Expansion into other marketing or product management roles within BlackRock
- Potential international assignments or relocation opportunities
ASSUMPTION: BlackRock's extensive training and development programs, as well as its focus on internal promotions, provide ample opportunities for career growth within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): B3G - Skyline Belgrade, Kneza Milosa 88, Belgrade, Serbia
Geographic Context:
- Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people.
- The city offers a mix of history, culture, and modern amenities, with a growing tech industry and startup scene.
- Belgrade has a continental climate, with warm summers and cold winters.
Work Schedule: Full-time (40 hours/week), with flexible remote work options
ASSUMPTION: Belgrade's vibrant culture and central European location make it an attractive place to live and work, with a reasonable cost of living compared to other major European cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and team members
- Final round with the Global Lead Gen Team Lead
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with BlackRock's values
- Technical skills in lead generation, CRM, and marketing automation tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of BlackRock's business and the EMEA market
- Prepare examples of successful lead generation campaigns you've worked on in the past
ATS Keywords: Lead Generation, EMEA, Marketing, CRM, Data Analysis, Pipeline, Campaign Management, Targeted Outreach, Nurture Campaigns, Event Analysis
ASSUMPTION: BlackRock's application process is competitive, and candidates should be prepared to demonstrate their skills and experience through specific examples and case studies.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo, Pardot
- Email Platform: Microsoft Outlook, G Suite
- Data Analysis: Excel, Google Sheets, Tableau
ASSUMPTION: Familiarity with these tools and technologies is not required, but candidates with relevant experience may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Act with integrity
- Collaborate effectively
- Deliver excellence
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and teamwork
- Results-driven and data-informed decision-making
- Continuous learning and professional development
Self-Assessment Questions:
- Do you have a proven track record of driving marketing sourced and influenced pipeline through targeted campaigns?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have strong communication and project management skills, with the ability to build and maintain strong relationships with internal and external stakeholders?
ASSUMPTION: BlackRock values candidates who are passionate about their work, committed to delivering excellence, and eager to learn and grow within the organization.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Working with a global team may involve coordinating across different time zones and cultures
- Keeping up with industry trends and best practices in lead generation and marketing may require continuous learning and adaptation
- Balancing the need for creativity and innovation with the need for data-driven decision-making may present unique challenges
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, a growth mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position offers a unique focus on the EMEA region and the opportunity to work with a global asset manager
- BlackRock's large size and global presence provide ample opportunities for career growth and development
- This role requires a higher level of experience and skills than entry-level marketing or lead generation positions
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth within the organization when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive clients in the EMEA region
- Analyzing event attendee lists to identify high-potential prospects and creating personalized outreach campaigns
- Optimizing lead generation campaigns based on data analysis and A/B testing to improve conversion rates
ASSUMPTION: These sample projects demonstrate the types of initiatives the Associate, EMEA Digital Marketing will be expected to lead and contribute to within the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Lead Gen team?
- How does this role fit into the broader marketing strategy for Aladdin brands in EMEA?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BlackRock support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does BlackRock address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their ability to think critically about the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful lead generation campaigns you've worked on in the past
- Research BlackRock's business and the EMEA market to demonstrate your understanding of the company and its target audience
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
