EMEA Marketing Systems Specialist

📌 Core Information

🔹 Job Title: EMEA Marketing Systems Specialist

🔹 Company: Colliers International EMEA

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (1 office day per month)

🚀 Job Overview

Key aspects of this role include:

• Supporting Colliers' automated marketing tools, with a focus on Adobe Marketo
• Ensuring operational efficiency, reliability, and scalability of marketing applications
• Collaborating with marketing, sales, and IT teams to optimize lead flow and data accuracy
• Managing technical issues and supporting system upgrades
• Creating and maintaining solution documentation and training materials

ASSUMPTION: This role requires a strong technical background in marketing systems, with a focus on Adobe Marketo. Experience in a similar role or within the real estate industry would be beneficial.

📋 Key Responsibilities

✅ Take accountability for key Marketing Platforms, including Adobe Marketo, Sitecore CMS, and SharePoint sites, and manage technical resolution of escalated live-service issues.

✅ Technically support the full suite of EMEA Marketing applications, ensuring operational efficiency, reliability, and scalability of all tools used by the marketing team.

✅ Build technical awareness and understanding of the various integrations between EMEA Marketing applications and the wider Colliers IT Landscape to effectively manage issues and changes.

✅ Collaborate with marketing and sales teams to identify, troubleshoot, and optimize lead-flow issues and lead assignment rules between Marketo and Salesforce.

✅ Support marketing system upgrades in conjunction with Colliers Technology team and wider stakeholders.

✅ Create and maintain solution documentation, including technical designs, project plans, workflows, and training documents.

✅ Liaise with the wider EMEA IT Team on SaaS security audits and both DR and business continuity planning as necessary.

✅ Facilitate the design and implementation of automated reporting processes, ensuring marketing teams have access to accurate, timely performance data.

✅ Support the integration of reporting data from multiple tools and translate this information into actionable insights using Power BI dashboards.

ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to work effectively in a fast-paced, multicultural environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, IT, or a related field

Experience: 2-5 years of experience in marketing systems, with a focus on Adobe Marketo

Required Skills:

• Detailed knowledge of marketing systems and Adobe Marketo administration
• Strong understanding of email marketing best practices and campaign execution
• Basic HTML & CSS skills for making edits to emails and landing pages
• Ability to manage multiple projects and meet tight deadlines
• Proven experience in application integration, preferably in a complex enterprise environment
• Fluency in English; knowledge of Polish would be an advantage

Preferred Skills:

• Experience within the real estate industry
• Knowledge of Sitecore CMS
• Experience with Google Analytics and Power BI dashboards

ASSUMPTION: Candidates with a strong technical background and relevant experience in marketing systems are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: 14,000 - 18,000 PLN/month (gross), depending on experience and qualifications

Benefits:

• Private healthcare with rehabilitation
• Additional days off for parents (6 days a year)
• Cafeteria programme and other benefits
• Internal training program

Working Hours: Full-time (40 hours per week), with one office day per month

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Warsaw, Poland. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 10,001+ employees (global), with a significant presence in EMEA

Founded: 1976 (globally), with a strong presence in EMEA since the 1980s

Company Description:

• Colliers is a global diversified professional services and investment management company
• Operating through three industry-leading platforms – Real Estate Services, Engineering, and Investment Management
• Colliers has a proven business model, an enterprising culture, and a unique partnership philosophy that drives growth and value creation

Company Specialties:

• Brokerage and Agency
• Corporate Solutions
• Investment Services
• Project Management
• Real Estate Management Services
• Valuation and Advisory Services
• Landlord Representation
• Tenant Representation
• Capital Markets
• Corporate Finance
• Commercial Real Estate and Investment Management

Company Website: www.colliers.com

ASSUMPTION: Colliers is a well-established, global company with a strong presence in the real estate industry. This role is part of their EMEA operations, which play a significant part in the company's overall success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Head of EMEA Salesforce Centre of Excellence, based in Warsaw, Poland

Work Arrangement: Hybrid (1 office day per month, with the rest of the time working remotely)

Growth Opportunities:

• Potential career progression within the marketing or IT departments
• Opportunities to work on international projects and collaborate with global teams
• Chance to gain experience in a large, multinational organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Pańska 97, 00-834 Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
• The city is a major economic hub and offers a high quality of life, with a vibrant cultural scene and numerous historical sites
• Warsaw is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time (40 hours per week), with one office day per month

ASSUMPTION: Warsaw offers a dynamic and vibrant work environment, with a strong focus on technology and innovation. The city's central location in Europe makes it an ideal base for working with international teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Head of EMEA Salesforce Centre of Excellence
• Final interview with the hiring manager and/or other relevant stakeholders

Key Assessment Areas:

• Technical skills and knowledge of marketing systems
• Problem-solving abilities and attention to detail
• Communication and collaboration skills
• Cultural fit and alignment with Colliers' values

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on marketing systems and Adobe Marketo
• Prepare for technical questions related to marketing systems and application integration
• Research Colliers' company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Adobe Marketo, Sitecore CMS, SharePoint, application integration, lead flow optimization, data accuracy, email marketing, HTML, CSS, Power BI, problem-solving, collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills and cultural fit. Applicants should highlight their relevant experience and be prepared to discuss their problem-solving abilities and attention to detail.

🛠️ Tools & Technologies

• Adobe Marketo
• Sitecore CMS
• SharePoint
• Salesforce
• Power BI
• HTML & CSS
• Google Analytics

ASSUMPTION: This role requires a strong working knowledge of Adobe Marketo, with experience in other marketing systems and tools being beneficial.

👔 Cultural Fit Considerations

Company Values:

• Enterprising
• Expert
• Client-focused
• Collaborative
• Inclusive

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering excellence
• Adaptable and open to change
• Proactive and innovative

Self-Assessment Questions:

• How have you demonstrated your ability to work effectively in a fast-paced, multicultural environment?
• Can you provide an example of a time when you had to troubleshoot a complex technical issue and how you resolved it?
• How do your personal values align with Colliers' company values, and how have you demonstrated these values in your previous roles?

ASSUMPTION: Colliers places a strong emphasis on cultural fit and alignment with their company values. Applicants should be prepared to discuss their personal values and how they align with Colliers' values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines in a fast-paced environment
• Collaborating effectively with diverse teams across different time zones
• Keeping up with the latest marketing technologies and trends
• Balancing technical responsibilities with marketing and sales team priorities

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively in a fast-paced, multicultural environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Specialist or Marketing Technology Specialist, with a focus on Adobe Marketo and other marketing systems
• Unlike these roles, the EMEA Marketing Systems Specialist has a broader scope, including application integration and data accuracy
• Career progression in this role could lead to a Marketing Operations Manager or Marketing Technology Manager position

ASSUMPTION: While this role shares similarities with other marketing operations and technology roles, its unique focus on application integration and data accuracy sets it apart.

📝 Sample Projects

• Optimizing lead flow between Marketo and Salesforce, resulting in a 20% increase in lead assignment accuracy
• Implementing automated reporting processes, reducing manual data entry by 50% and improving data accuracy by 30%
• Collaborating with the marketing team to create and execute a successful email marketing campaign, with a 25% increase in open rates and a 15% increase in click-through rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on the marketing team's efficiency and effectiveness.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing technology strategy for EMEA?
• What are the biggest challenges facing the marketing team in terms of lead flow and data accuracy, and how can this role help address them?
• How does Colliers support the professional development and growth of employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does Colliers ensure effective collaboration and communication between marketing, sales, and IT teams?

ASSUMPTION: These questions are designed to help applicants understand the role's context, priorities, and growth opportunities, as well as Colliers' approach to employee development and team collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, with a focus on marketing systems and Adobe Marketo
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
• If applicable, prepare examples of your work or portfolio pieces that demonstrate your skills and accomplishments
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.