Employer Brand Team Lead

📌 Core Information

🔹 Job Title: Employer Brand Team Lead

🔹 Company: GR8 Tech

🔹 Location: Anywhere (Remote-friendly)

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the Employer Branding strategy across global markets
• Crafting and articulating a compelling Employer Value Proposition (EVP)
• Creating and executing multi-channel EB campaigns using digital platforms
• Driving and managing internal communications to align and inspire employees
• Leading and managing the EB team, providing direction, support, and development opportunities

ASSUMPTION: This role requires a strategic mindset with the ability to execute and lead a team in a dynamic, remote-friendly environment. Experience in multi-market EB strategies is crucial for success.

📋 Key Responsibilities

✅ Develop and lead the Employer Branding strategy across global markets, aligned with the company’s strategy and culture

✅ Shape and articulate a compelling Employer Value Proposition (EVP) that corresponds to the company’s needs

✅ Create and execute multi-channel EB campaigns using social media, international digital platforms, remote job boards, online communities, and other digital instruments

✅ Drive and manage internal communications to ensure employees are informed, inspired, and aligned

✅ Lead and manage the EB team, providing direction, support, and development opportunities

✅ Develop and track key EB performance metrics to measure the effectiveness of EB activities and provide space for improvements

✅ Lead remote hiring events, online and offline conferences, and internal employer branding initiatives

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. Strong analytical, communication, and presentation skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, HR, or a related field

Experience: 5+ years of experience in Employer Branding, Recruitment Marketing, or a related Marketing role with experience in HR

Required Skills:

• Proven experience in developing, getting approval for, and executing EB strategies and EVP across multiple markets
• Expert in digital EB and recruitment marketing tools and channels, including remote job platforms, LinkedIn, Instagram, and targeted advertising
• Strong analytical mindset, confident in reading performance metrics and making data-driven decisions
• Excellent communication skills in English, with Ukrainian or Polish being a plus

Preferred Skills:

• Practical experience launching and optimizing digital ad campaigns (LinkedIn, Meta, etc.)
• Familiarity with Ukrainian professional culture and values

ASSUMPTION: Candidates with a strong background in digital EB strategies, experience working across multiple markets, and familiarity with Ukrainian culture will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Sports compensation
• Medical coverage
• Psychological support
• Home-office coverage
• Childcare budget
• Maternity and paternity leave
• Additional 2 days for family events

Working Hours: Full-time (40 hours per week) with flexible remote work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Benefits are comprehensive and focus on work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: GR8 Tech is a global product company that provides innovative, scalable platforms and business solutions for the iGaming industry. They have a great experience with a successful platform handling millions of active players and offering best practices to develop and grow in the gambling industry.

Company Size: GR8 Tech has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: GR8 Tech was founded in 2023, making it a relatively new but rapidly growing company in the iGaming industry.

Company Description:

• GR8 Tech is a global product company that provides innovative, scalable platforms and business solutions for the iGaming industry.
• Their platform successfully handles millions of active players and offers best practices to develop and grow in the gambling industry.
• They develop complete tech coverage for gambling businesses worldwide, including iGaming platform solutions, consulting, integration, and long-lasting operation services.

Company Specialties:

• iGaming platform solutions
• Consulting
• Integration
• Long-lasting operation services

Company Website: gr8.tech

ASSUMPTION: GR8 Tech is a growing company in the iGaming industry, focusing on providing innovative, scalable platforms and business solutions for its clients.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a strategic mindset and experience in employer branding strategies.

Reporting Structure: The Employer Brand Team Lead will report directly to the Head of HR and work closely with the Talent Acquisition, Marketing, and Executive teams.

Work Arrangement: This role is remote-friendly, with flexible work arrangements and the opportunity to work from anywhere.

Growth Opportunities:

• Leading and managing the EB team, providing direction, support, and development opportunities
• Expanding the EB strategy to new markets as the company grows
• Potential career progression into a more senior HR or leadership role within the company

ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career progression within the company.

🌍 Location & Work Environment

Office Type: Remote-friendly with a strong Ukrainian core team

Office Location(s): Limassol, Cyprus; Warsaw, Poland; Chișinău, Moldova

Geographic Context:

• The company has a strong Ukrainian core team and is growing its global presence, with offices in Cyprus, Poland, and Moldova.
• The role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from anywhere.
• The company offers a supportive, friendly environment with high tolerance for experiment and mistakes.

Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements

ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from anywhere, while the company's supportive culture encourages growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the EB team
• Final interview with the Head of HR and/or other stakeholders

Key Assessment Areas:

• Strategic thinking and EB strategy development
• Digital EB and recruitment marketing expertise
• Communication and presentation skills
• Analytical mindset and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your experience in digital EB strategies and multi-market EB campaigns
• Prepare examples of your EB strategies and campaigns, focusing on their impact and results
• Be ready to discuss your familiarity with Ukrainian culture and how it might influence your EB strategies

ATS Keywords: Employer Branding, Recruitment Marketing, Digital Channels, Multi-Market EB, Strategic Thinking, Data-Driven Decisions, Team Leadership

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, EB expertise, and cultural fit with the company.

🛠️ Tools & Technologies

• Digital EB and recruitment marketing tools (e.g., LinkedIn, Instagram, remote job platforms)
• Performance metrics and analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The candidate should have experience with digital EB and recruitment marketing tools, as well as performance metrics and analytics tools to track EB campaign effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Open feedback and transparent direct communications
• Growth and development: better every day
• High tolerance to experiment and mistakes
• Supportive friendly environment

Work Style:

• Remote-friendly and flexible work arrangements
• Collaborative and supportive team environment
• Focus on growth and development

Self-Assessment Questions:

• How do you align your EB strategies with a company's culture and values?
• How do you adapt your EB strategies for new geographies and markets?
• How do you measure the success of your EB campaigns, and how do you use that data to improve future campaigns?

ASSUMPTION: Candidates who align with GR8 Tech's values and work style, and who can effectively assess and adapt their EB strategies for new markets, will be well-suited for this role.

⚠️ Potential Challenges

• Managing a remote team with a strong Ukrainian core and global presence
• Adapting EB strategies for new markets and geographies
• Measuring and optimizing the effectiveness of EB campaigns
• Balancing strategic planning with hands-on execution and team leadership

ASSUMPTION: These challenges require a strategic mindset, strong communication skills, and the ability to adapt EB strategies for new markets and geographies.

📈 Similar Roles Comparison

• This role differs from other EB roles in its focus on multi-market EB strategies and remote team management
• Industry-specific context: The iGaming industry is competitive and rapidly evolving, requiring EB strategies that can adapt to new markets and trends
• Career path comparison: This role offers growth opportunities in team leadership and career progression within the company

ASSUMPTION: This role is unique in its focus on multi-market EB strategies and remote team management, offering growth opportunities and career progression within the company.

📝 Sample Projects

• Developing and executing a multi-channel EB campaign for a new market launch
• Adapting an existing EB strategy for a new geography, considering cultural and linguistic differences
• Measuring and optimizing the performance of EB campaigns using data and analytics tools

ASSUMPTION: These sample projects reflect the strategic, hands-on, and data-driven nature of the role, requiring a strong EB expertise and analytical mindset.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its EB campaigns, and how can I contribute to improving their effectiveness?
• What are the biggest challenges facing the EB team, and how can I help address them?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions focus on the company's culture, priorities, and challenges, helping the candidate assess their fit for the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in digital EB strategies and multi-market EB campaigns
• Prepare examples of your EB strategies and campaigns, focusing on their impact and results
• Be ready to discuss your familiarity with Ukrainian culture and how it might influence your EB strategies
• Follow up with the GR8 Tech HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.