Employer Branding Marketer (Japan)

📌 Core Information

🔹 Job Title: Employer Branding Marketer (Japan)

🔹 Company: Digital

🔹 Location: Japan (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (Japan)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing employer branding strategies tailored to the Japan market.
• Planning and executing employee engagement campaigns and internal communications.
• Creating compelling content to showcase the employee experience and company values.
• Collaborating with cross-functional teams to amplify talent brand messages across channels.
• Tracking and optimizing campaign performance and engagement metrics.
• Supporting recruitment marketing efforts and other events as needed.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the Japanese talent landscape and work culture.

📋 Key Responsibilities

✅ Develop and implement employer branding strategies aligned with global brand guidelines and tailored to the Japan market.

✅ Plan and execute employee engagement campaigns, internal communications, and culture-building initiatives.

✅ Create compelling content to showcase the employee experience and company values.

✅ Collaborate with HR, Communications, and Marketing teams to amplify talent brand messages across channels.

✅ Track and report on campaign performance and engagement metrics, continuously optimizing for effectiveness.

✅ Support recruitment marketing efforts and other events when needed.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams across different time zones.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 4-5 years of experience in employer branding, internal communications, marketing, or HR communications.

Required Skills:

• Excellent writing and storytelling skills in English and Japanese.
• Proven experience managing multi-channel campaigns.
• Strong understanding of the talent landscape and work culture in Japan.
• Familiarity with employer branding strategies and best practices.
• Ability to work independently and collaboratively in a remote setting.

Preferred Skills:

• Experience with marketing automation tools and analytics platforms.
• Fluency in additional Asian languages.

ASSUMPTION: Candidates with experience in the tech industry or working with multinational corporations may have an advantage.

💰 Compensation & Benefits

Salary Range: Industry standards for a mid-senior level marketing role in Japan, with a range of ¥6,000,000 - ¥8,000,000 per year (approximately USD $50,000 - $67,000).

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities for professional development and training.
• Health insurance and other employee benefits (details to be confirmed).

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range is based on industry standards for similar roles in Japan and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: Small (11-50 employees), which may offer a more agile and entrepreneurial work environment.

Founded: 2017, as part of Canada's Digital Supercluster initiative.

Company Description:

• Digital is a global innovation cluster for digital technologies, focused on growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.
• The company works with industry to develop a digitally skilled workforce and positively impact lives across Canada.
• Digital brings together businesses, academia, community, and government agencies to solve industry and societal challenges through cross-sector collaboration, Canadian IP creation, and results-based co-investment.

Company Specialties:

• Digital technology innovation, including digital health and wellness, talent development, digital transformation, environmental impact, and Canadian IP.

Company Website: Digital Supercluster

ASSUMPTION: Digital's focus on collaboration and innovation may lead to a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the role and the organization.

Reporting Structure: This role may report directly to the Head of Marketing or a similar position, with close collaboration with HR and Communications teams.

Work Arrangement: Remote work with a flexible schedule, allowing for a better work-life balance and the ability to work from anywhere in Japan.

Growth Opportunities:

• Expanding the role's scope to cover additional regions or functions within the organization.
• Developing expertise in related areas, such as recruitment marketing or HR communications.
• Gaining experience working with a diverse range of stakeholders and industries.

ASSUMPTION: As a small company, Digital may offer more opportunities for career growth and development than larger organizations.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement.

Office Location(s): Japan (remote)

Geographic Context:

• Japan has a highly competitive job market, with a strong emphasis on work-life balance and employee engagement.
• The country is home to a diverse range of industries, with a particular focus on technology and innovation.
• Japan's unique cultural context may present both opportunities and challenges for employer branding initiatives.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager and relevant team members to discuss the role's requirements and the candidate's qualifications.
• Background check and reference check (if applicable).

Key Assessment Areas:

• Communication skills and cultural awareness.
• Strategic thinking and problem-solving abilities.
• Creativity and innovation in employer branding and employee engagement.
• Technical skills, such as campaign management and content creation.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Japanese talent landscape and work culture in your application materials.
• Showcase your creativity and strategic thinking through examples of past employer branding campaigns or initiatives.

ATS Keywords: Employer Branding, Internal Communications, Marketing, HR Communications, Content Creation, Campaign Management, Storytelling, Employee Engagement, Collaboration, Performance Tracking, Recruitment Marketing, Cultural Initiatives, Multi-Channel Campaigns, Talent Landscape, Work Culture

ASSUMPTION: As a small company, Digital may have a more streamlined and personal interview process than larger organizations.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar).
• Analytics platforms (e.g., Google Analytics, Tableau, or similar).
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or similar).
• Project management tools (e.g., Asana, Trello, or similar).

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation and collaboration.
• Cross-sector partnership and co-investment.
• Results-driven and impact-focused.

Work Style:

• Agile and entrepreneurial, with a focus on driving results and impact.
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
• Adaptable and responsive to changing market conditions and stakeholder needs.

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy working collaboratively with diverse teams?
• Are you comfortable working remotely and managing your time effectively in a flexible work arrangement?
• Do you have a strong understanding of the Japanese talent landscape and work culture, and can you tailor your employer branding strategies accordingly?

ASSUMPTION: Digital's focus on innovation, collaboration, and impact may appeal to candidates who are driven, adaptable, and results-oriented.

⚠️ Potential Challenges

• Navigating the unique cultural context and talent landscape of Japan.
• Managing multiple stakeholders and balancing competing priorities in a cross-functional role.
• Adapting to a remote work arrangement and maintaining productivity and engagement.
• Keeping up with the fast-paced and dynamic nature of the digital technology industry.

ASSUMPTION: These challenges may present opportunities for growth and development, as well as the chance to make a significant impact in a small but growing organization.

📈 Similar Roles Comparison

• This role is similar to an Employer Branding Specialist or Internal Communications Manager, but with a focus on the Japan market and a remote work arrangement.
• In the tech industry, employer branding is increasingly important for attracting and retaining top talent in a competitive job market.
• This role may offer opportunities for career growth and development within the organization, as well as the chance to work with a diverse range of stakeholders and industries.

ASSUMPTION: Candidates with experience in similar roles or industries may have an advantage in this position.

📝 Sample Projects

• Developing and executing a multi-channel employer branding campaign to raise awareness of the company's unique culture and values among Japanese job seekers.
• Creating a series of blog posts or videos showcasing employee stories and experiences to highlight the company's commitment to employee engagement and development.
• Conducting market research and analysis to identify trends and opportunities in the Japanese talent landscape and adapt employer branding strategies accordingly.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and campaigns that may be required in this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall employer branding and talent acquisition strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support employee engagement and development in a remote work arrangement?
• What opportunities are there for growth and development within the role and the organization?
• How does the company measure the success of employer branding initiatives, and how will my performance be evaluated?

ASSUMPTION: These questions are intended to help candidates better understand the role's requirements and the company's culture and priorities, but candidates are encouraged to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of past employer branding campaigns or initiatives to showcase your creativity and strategic thinking.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.