📌 Core Information
🔹 Job Title: Entertainment Marketing Summer Intern
🔹 Company: Authentic Brands Group
🔹 Location: New York, New York
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (2 days per week)
🚀 Job Overview
Key aspects of this role include:
- Working in a fast-paced environment among industry experts
- Developing key skills in communications, marketing, and relationship management
- Collaborating on market research projects and campaign conceptualization
- Assisting with influencer sourcing and content creation for brand calendars
- Participating in software and tool training
ASSUMPTION: This internship is ideal for college students enthusiastic about entertainment and marketing, seeking to gain practical experience in a dynamic environment.
📋 Key Responsibilities
✅ Conduct market research and analyze customer experiences and marketing trends
✅ Conceptualize marketing campaigns or collaborations for a brand of choice
✅ Source influencers for brand master influencer lists and brainstorm influencer campaign ideas
✅ Research social media trends and features for partner content and organic content
✅ Assist with content shoots and copy for Neil Lane and Shop Thalia Sodi calendars
✅ Participate in software and tool training
ASSUMPTION: The intern will be expected to work independently and collaboratively, demonstrating strong communication skills and the ability to multitask in a fast-paced environment.
🎯 Required Qualifications
Education: Undergraduate or graduate student majoring in journalism, communications, public relations, marketing, or digital media
Experience: No prior experience required
Required Skills:
- Excellent written and verbal communication skills
- MS Outlook, Word, PPT, Excel proficiency
- Analytical thinker with self-motivation and multi-tasking abilities
- Collaborative and able to thrive in a high-paced environment
Preferred Skills:
- Previous internship or work experience in marketing or a related field
- Familiarity with entertainment industry trends
ASSUMPTION: Candidates should be able to work up to 20 hours per week and be on-site 2 days a week in the NYC office.
💰 Compensation & Benefits
Salary Range: $18 per hour (undergraduate students) - $22 per hour (graduate students)
Benefits:
- Gain valuable work experience in the entertainment marketing industry
- Opportunity to work with industry experts and learn from their expertise
- Potential for full-time employment after the internship
Working Hours: Up to 20 hours per week, with 2 days on-site in the NYC office
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in New York, NY.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 201-500 employees
Founded: 2010
Company Description:
- Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy, and digital innovation
- Connects iconic sports, lifestyle, entertainment, and media brands with best-in-class partners to optimize long-term value in the marketplace
- Owns more than 50 global brands, generating approximately $32 billion in annual retail sales
Company Specialties:
- Sports and entertainment licensing
- Brand strategy and digital innovation
- M&A and licensing
Company Website: corporate.authentic.com
ASSUMPTION: Authentic Brands Group is a well-established company in the retail apparel and fashion industry, with a strong portfolio of global brands.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (2 days on-site in the NYC office, remote work for the rest of the week)
Growth Opportunities:
- Potential for full-time employment after the internship
- Opportunity to work on various projects and gain diverse experience
- Exposure to industry experts and their expertise
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in the entertainment marketing industry and potentially secure full-time employment after completion.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1411 Broadway, NY, New York 10018, US
Geographic Context:
- New York, NY, is a major metropolitan city with a vibrant entertainment industry
- Authentic Brands Group's headquarters is located in the heart of Midtown Manhattan
- The office is easily accessible by public transportation
Work Schedule: Up to 20 hours per week, with 2 days on-site in the NYC office
ASSUMPTION: The work environment is fast-paced, collaborative, and offers opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager
Key Assessment Areas:
- Communication skills (written and verbal)
- Analytical thinking and problem-solving abilities
- Cultural fit and enthusiasm for the entertainment marketing industry
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your enthusiasm for the entertainment marketing industry and Authentic Brands Group
- Prepare questions to ask the interviewer about the role and the company
ATS Keywords: Marketing, Entertainment, Internship, Communications, Brand Strategy, Digital Innovation, M&A, Licensing, Customer Experience, Campaign Conceptualization, Influencer Sourcing, Social Media Trends, Content Creation, Analytical Thinking, Self-Motivation, Multi-tasking, Collaboration, Fast-paced Environment, Written Communication, Verbal Communication, MS Office Proficiency
ASSUMPTION: The application process may vary, and it is essential to follow the instructions provided in the job posting carefully.
🛠️ Tools & Technologies
- MS Office Suite (Outlook, Word, PPT, Excel)
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Market research tools (Google Trends, SEMrush, etc.)
ASSUMPTION: The intern will be expected to use various tools and technologies to complete their assigned tasks effectively.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the entertainment marketing industry?
- Can you demonstrate strong communication skills and the ability to multitask?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful internship experience.
⚠️ Potential Challenges
- Balancing internship responsibilities with academic coursework
- Adapting to a fast-paced work environment
- Managing multiple projects and deadlines
- Navigating a large, corporate office environment
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow professionally.
📈 Similar Roles Comparison
- Entertainment Marketing Intern vs. Marketing Intern: The entertainment marketing intern role focuses specifically on the entertainment industry, while the marketing intern role may be more general in scope
- Industry-specific context: The entertainment marketing intern role is specific to the entertainment industry, while other marketing intern roles may be more general or focused on different industries
- Career path comparison: This role can lead to full-time employment in entertainment marketing or a related field, with opportunities for career growth and development
ASSUMPTION: Candidates should research similar roles and compare them to this internship to determine which opportunity best aligns with their career goals and interests.
📝 Sample Projects
- Conducting market research on customer experiences and marketing trends in the entertainment industry
- Conceptualizing a marketing campaign or collaboration for a brand of choice
- Sourcing influencers for brand master influencer lists and brainstorming influencer campaign ideas
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the intern may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship role in the first 30 days?
- How does this internship fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development during this internship?
- How does Authentic Brands Group support work-life balance for its interns?
- What are the next steps for applicants who are offered this internship?
ASSUMPTION: Asking thoughtful questions demonstrates a candidate's interest in the role and commitment to their professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for phone or video screen with the HR department
- Prepare for in-person or virtual interview with the Marketing Manager
- Follow up with the HR department after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
