Entry-Level Junior Brand Manager | Marketing & Promotions

📌 Core Information

🔹 Job Title: Entry-Level Junior Brand Manager | Marketing & Promotions

🔹 Company: Coast to Coast Connections

🔹 Location: Tallahassee, Florida, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting high-impact promotional campaigns for national clients
• Working closely with marketing, sales, and product development teams
• Developing and communicating a cohesive brand message
• Executing live brand activations and evaluating campaign performance
• Representing clients at promotional events and ensuring brand consistency

ASSUMPTION: This role is ideal for recent graduates or individuals with transferable skills in sales, customer service, athletics, or student leadership looking to grow into a strategic marketing position.

📋 Key Responsibilities

✅ Assist in developing and communicating a cohesive brand message across promotional events and campaigns

✅ Support brand initiatives using point-of-sale displays, merchandising tools, and promotional materials

✅ Recruit and train new team members for branding and outreach programs

✅ Help plan and coordinate weekly, monthly, and quarterly brand strategy meetings

✅ Execute live brand activations and evaluate campaign performance metrics

✅ Represent clients at promotional events and ensure brand consistency in public interactions

ASSUMPTION: This role requires strong organizational skills, multitasking abilities, and the capacity to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Previous experience in sales, promotions, customer service, or marketing is a strong plus but not required

Required Skills:

• Background in leadership, whether formal or informal
• Exceptional communication and interpersonal skills
• Strong organizational skills and the ability to multi-task in a fast-paced environment
• Ambition, curiosity, and a team-first mindset

Preferred Skills:

• Experience with marketing software or tools
• Bilingual or multilingual skills

ASSUMPTION: While a background in marketing is not required, a strong understanding of branding principles and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $60,000 per year (based on industry standards for entry-level marketing roles in Tallahassee)

Benefits:

• Competitive pay and bonus structure based on performance
• 1-on-1 mentorship and leadership development with senior executives, including the CEO
• Travel opportunities for regional and national events
• Hands-on training in marketing, branding, and team management
• Opportunities for advancement to Senior Market Manager and beyond
• Collaborative, high-energy, and supportive team culture

Working Hours: Full-time (40 hours per week), with potential for flexible scheduling based on event needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (11-50 employees) - This size allows for close collaboration with leadership and opportunities for growth

Founded: 2024 - A relatively new company with a strong focus on growth and innovation

Company Description:

• Marketing agency helping nonprofits raise awareness to ensure a better community
• Focused on bridging the gap between organizations and their target audiences
• Committed to driving meaningful change through strategic marketing campaigns

Company Specialties:

• Branding and messaging strategy
• Event planning and execution
• Nonprofit marketing and fundraising

Company Website: coasttocoastconnections.com

ASSUMPTION: Coast to Coast Connections is a mission-driven organization that values collaboration, creativity, and a strong work ethic.

📊 Role Analysis

Career Level: Entry-level - This role is an excellent starting point for a career in marketing or a related field

Reporting Structure: The Junior Brand Manager will report directly to the Marketing Director and work closely with various teams, including sales and product development

Work Arrangement: On-site, with potential for remote work during events or for specific projects

Growth Opportunities:

• Advancement to Senior Market Manager and beyond
• Expanding responsibilities and leadership opportunities as the company grows
• Potential to work on diverse campaigns and gain experience in various aspects of marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop skills, and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and high-energy team culture

Office Location(s): Tallahassee, Florida

Geographic Context:

• Tallahassee is the capital of Florida and offers a mix of urban and outdoor living
• The city is home to several universities and has a vibrant cultural scene
• Tallahassee has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours per week), with potential for flexible scheduling based on event needs

ASSUMPTION: Tallahassee offers a unique blend of urban and outdoor living, with a vibrant cultural scene and a growing job market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Director
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Leadership and teamwork abilities
• Problem-solving and adaptability
• Understanding of branding principles and marketing fundamentals

Application Tips:

• Tailor your resume and cover letter to highlight transferable skills and experiences relevant to this role
• Prepare examples of your leadership and teamwork abilities
• Research Coast to Coast Connections and be ready to discuss how your background aligns with the company's mission

ATS Keywords: Junior Brand Manager, Marketing & Promotions, Brand Message, Campaigns, Live Brand Activations, Client Representation, Teamwork, Leadership, Sales, Customer Service, Marketing

ASSUMPTION: The application process for this role is designed to assess the candidate's communication skills, leadership potential, and understanding of marketing fundamentals.

🛠️ Tools & Technologies

• Marketing software (e.g., Hootsuite, Buffer, or similar platforms)
• Project management tools (e.g., Asana, Trello, or similar tools)
• Design software (e.g., Adobe Creative Suite, Canva, or similar tools)
• Microsoft Office Suite

ASSUMPTION: Familiarity with marketing software and tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Strong work ethic

Work Style:

• High-energy and fast-paced
• Team-oriented and collaborative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams and adapting to changing priorities?
• Do you possess strong communication and interpersonal skills?

ASSUMPTION: Coast to Coast Connections values candidates who are adaptable, creative, and committed to driving meaningful change through strategic marketing campaigns.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changing priorities and event schedules
• Working with diverse teams and stakeholders
• Travel requirements for regional and national events

ASSUMPTION: This role may present challenges related to time management, adaptability, and working with diverse teams, but these challenges can also be opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position offers hands-on experience in event planning and execution
• This role is focused on supporting national clients and their promotional campaigns, rather than in-house marketing efforts
• As an entry-level position, this role offers significant growth potential and opportunities to learn from senior leadership

ASSUMPTION: This role is unique in its focus on event planning and execution, providing a valuable opportunity for candidates interested in both marketing and event management.

📝 Sample Projects

• Planning and executing a national promotional event for a nonprofit client
• Developing a cohesive brand message for a new product launch
• Evaluating the performance of a promotional campaign and providing data-driven recommendations for improvement

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to plan, execute, and evaluate marketing campaigns, as well as their understanding of branding principles and data analysis.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role support the company's mission, and how can I contribute to its success?
• What opportunities are there for growth and professional development in this position?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your transferable skills and experiences relevant to this role
• Prepare examples of your leadership and teamwork abilities
• Research Coast to Coast Connections and be ready to discuss how your background aligns with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.