Equity Marketing Systems Specialist

📌 Core Information

🔹 Job Title: Equity Marketing Systems Specialist

🔹 Company: ROERS COMPANIES

🔹 Location: Plymouth, Minnesota, United States

🔹 Job Type: On-site

🔹 Category: 🛠️ Marketing Technology (MarTech)

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing and improving workflows within HubSpot
• Collaborating effectively with the sales team
• Proactively optimizing CRM segmentation
• Managing integrations with various marketing platforms

ASSUMPTION: The focus is on optimizing the company's marketing and communication processes through CRM systems, anticipating cross-functional collaboration across marketing and sales departments.

📋 Key Responsibilities

✅ Design, manage, and improve structure, workflows, and automation within HubSpot.

✅ Ensure data accuracy, hygiene, and lifecycle tracking.

✅ Manage contact re-engagement and cleanup campaigns for inactive segments.

✅ Build strategic segments based on geography, lifecycle stage, behavior, and engagement.

✅ Create dashboards and reports to track sales activity, marketing performance, and CRM health.

✅ Surface actionable insights to guide campaign targeting and sales outreach.

✅ Proactively suggest creative, strategic solutions to improve workflows, automations, and campaigns.

✅ Communicate effectively with sales to deliver segmented lists, track activity, and identify outreach opportunities.

✅ Support sales enablement through organized content and performance insights.

✅ Assist in executing campaigns by managing contact lists, email delivery, and performance tracking.

✅ Serve as a CRM point of contact and internal resource for the sales team.

✅ Organize and maintain a central library of marketing and sales enablement materials within HubSpot.

✅ Train new team members on HubSpot best practices and develop internal documentation or guides.

✅ Manage and maintain integrations between HubSpot and platforms like Google Ads, LinkedIn Ads, Agora, Windfall, Livestorm, C-Vent, and WordPress.

✅ Monitor GDPR/compliance settings, including opt-ins and unsubscribe preferences.

ASSUMPTION: This role demands both strategic and operational capabilities, necessitating a person capable of multitasking and working cross-functionally.

🎯 Required Qualifications

Education: Not specified

Experience: 2-4 years of experience with HubSpot CRM

Required Skills:

• Strong knowledge of CRM segmentation
• Marketing automation and reporting skills
• Excellent communication skills
• Ability to multitask in a fast-paced environment
• Highly organized and detail-oriented

Preferred Skills:

• Experience with event coordination or webinar logistics
• HubSpot certifications

ASSUMPTION: The candidate should be highly adept with HubSpot, indicating a strong technical proficiency in CRM systems as central to job success.

💰 Compensation & Benefits

Salary Range: $57,900 - $76,100

Benefits:

• Medical, Dental, and Vision insurance including HSA
• Paid Birth & Bonding Leave
• Employer Paid Basic Life Insurance
• 401k Match
• Competitive PTO and Paid Holidays
• Gym Membership Reimbursement

Working Hours: Generally 40 hours per week, on-site

ASSUMPTION: The role offers a comprehensive benefits package, suggesting the organization values employee wellness and retention.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specializing in multifamily housing development and management

Company Size: 201-500 employees, offering sufficient resources and opportunities without the complexity of larger corporations

Founded: 2012

Company Description:

• National leader in multifamily real estate investment and development
• Focus on market-rate and affordable apartments
• Operations across the Midwest, Mountain Southwest, and Sunbelt regions

Company Specialties:

• Development
• Commercial Real Estate
• Real Estate Investment

Company Website: http://www.roerscompanies.com

ASSUMPTION: The midsize nature of the company implies potential for personal impact and career development, and a deep culture that values team collaboration.

📊 Role Analysis

Career Level: Mid-level position

Reporting Structure: Likely reports to a senior marketing or operations leader

Work Arrangement: Full-time, on-site

Growth Opportunities:

• Skill development in CRM and MarTech
• Potential for advancement within the marketing or technology departments
• Experience in a diverse real estate investment setting

ASSUMPTION: The role offers a clear path for advancement and skills development, making it appealing for career growth within the company or the industry at large.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Plymouth, Minnesota

Geographic Context:

• Located in a rapidly growing suburb with active housing and economic development
• Proximity to the Twin Cities' vibrant business community
• Access to local amenities and transportation networks

Work Schedule: Standard business hours with potential flexibility

ASSUMPTION: The office location in Plymouth offers a dynamic work environment and access to a wide range of professional resources and networks.

💼 Interview & Application Insights

Typical Process:

• Initial application and résumé submission via the provided link
• Screening call with HR
• Technical interview focusing on HubSpot and CRM skills
• Panel interview with team leaders
• Final interview with senior management

Key Assessment Areas:

• Technical expertise in HubSpot and marketing automation
• Problem-solving and strategic thinking
• Cultural fit and teamwork capabilities

Application Tips:

• Demonstrate hands-on experience with HubSpot and CRM systems
• Prepare examples of past marketing technology projects
• Showcase adaptability in fast-paced environments

ATS Keywords: HubSpot CRM, Marketing Automation, CRM Segmentation, Data Analysis

ASSUMPTION: The process is thorough, evaluating both technical proficiency and alignment with company culture and values.

🛠️ Tools & Technologies

• HubSpot CRM
• Google Ads
• LinkedIn Ads
• WordPress
• C-Vent

ASSUMPTION: Proficiency in these tools indicates a role focused on digital marketing strategies and technology integration.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Work Ethic
• Teamwork
• Integrity
• Ownership Mindset

Work Style:

• Collaborative team environment
• Fast-paced and driven by innovation
• Detail-oriented with a focus on strategic outcomes

Self-Assessment Questions:

• How do you handle fast-paced work environments?
• Can you provide examples of successful CRM implementation?
• How do you prioritize tasks when managing multiple projects?

ASSUMPTION: The culture emphasizes teamwork and ownership, suggesting a collaborative atmosphere where individual contributions are valued.

⚠️ Potential Challenges

• Maintaining CRM data accuracy across diverse projects
• Balancing collaboration between marketing and sales teams
• Adapting to evolving technology and MarTech trends
• Managing large datasets and providing actionable insights

ASSUMPTION: The fast-paced setting could present challenges in data management and cross-departmental collaboration, requiring strong organizational skills and effective communication.

📈 Similar Roles Comparison

• Differences in specific CRM platforms used (e.g., Salesforce)
• Varied emphasis on sales enablement versus marketing execution
• Diverse industry sectors with unique operational focuses

ASSUMPTION: Similar roles might exist in different sectors but with different priorities in terms of technical and strategic focus.

📝 Sample Projects

• Developing a comprehensive CRM reporting dashboard
• Implementing marketing automation for new marketing campaigns
• Streamlining communication workflows between marketing and sales

ASSUMPTION: Sample projects likely involve significant interaction with HubSpot and CRM systems, emphasizing technology integration and strategic data use for marketing optimization.

❓ Key Questions to Ask During Interview

• What are the key metrics of success for this position?
• How does this role collaborate with other departments?
• What recent changes have been made to the CRM strategy?
• How does the company support continuous learning and development?
• What are some challenges faced by the team currently?

ASSUMPTION: These questions will help understand the role's expectations, company dynamics, and career development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your résumé to highlight CRM and marketing technology experience.
• Gather examples of past marketing technology projects or experiences.
• Be ready to discuss your problem-solving skills in the context of CRM and MarTech.
• Research Roers Companies to align with their values and goals in your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.