🔹 Job Title: Erborian Influencer & PR Manager
🔹 Company: L'OCCITANE EN PROVENCE
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on influencer marketing and PR within the beauty industry.
✅ Contribute to the creation and strategic implementation of the Erborian UK influencer and PR strategy
✅ Present as an expert in digital, keeping well-informed of social opportunities, channels, influencers, innovations, and competitors
✅ Support and lead paid-for activities with micro, mid, and mega influencers from inception to delivery and evaluation
✅ Manage external agencies (influencer agency, creative agency)
✅ Take day-to-day responsibility for running budget trackers, overseeing key internal tracking systems, reporting, and overall payment management for external vendors
✅ Support the senior consumer engagement manager in implementing the PR and influencer marketing strategy for Erborian in the UK, aiming to accelerate EMV and awareness
✅ Media and influencer relations: meeting regularly with influencers and TikTok creators as a key priority and press to maintain relationships, supporting editorial and organic social coverage generation
✅ Support in leading creative productions/animations for the brand such as mailers and events, ensuring projects are executed in a timely manner and liaising with agencies for production support
✅ Responsible for fuelling always-on community growth, delivering key KPIs of doubling brand community size and increasing brand awareness through relevant influencers and press partners
✅ Work closely with the team on mass outreach and product seeding to the community alongside the maintenance of an updated PR list
✅ Responsible for managing and maintaining the micro-community program
✅ Responsible for analyzing results and competitors via media platforms such as Tribe Dynamics
✅ Responsible for weekly and monthly reporting on influencer activity for the brand, staying close to Tribe EMV Dashboard Metrics to ensure monthly targets are met
✅ Identify paid influencer partnerships for the brand, ensuring influencer content is relevant to the UK consumer and overall campaign objectives to drive accelerated awareness for the brand
✅ Manage end-to-end influencer paid partnerships, from discovery to pitching and briefing, to content approval and live date alignment, to payment processing and final reporting
✅ Support in leading all paid influencer and TikTok campaigns, ensuring content is UK consumer-relevant, creative, and trending while delivering maximum views
✅ Work closely with the paid media team to manage paid partnership boosting strategy, process, and reporting
✅ Work with CRM to drive sales and promotional performance via conversion influencer partnerships
✅ Execute the PR strategy and all media outreach initiatives, organizing events and press trips, answering press queries, proactively pitching product features, attending press/influencer/agent appointments, maximizing placement opportunities, and building brand awareness
✅ Cultivate and maintain relationships with key press contacts across all media channels
✅ Maintain the operational smooth running of all press coverage for the brand
ASSUMPTION: This role requires a strong understanding of influencer marketing, PR, and project management, with the ability to work well under pressure and meet tight deadlines.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience working in influencer marketing and PR for 2+ years, ideally in beauty, fashion, or an agency
Required Skills:
Preferred Skills:
ASSUMPTION: Strong communication, interpersonal, and organizational skills are essential for success in this role.
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level marketing role in London)
Benefits:
Working Hours: Full-time, 9:00 AM - 5:30 PM, Monday to Friday (with flexibility for the role)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in London. The benefits listed are subject to change and may be based on length of service.
Industry: L'OCCITANE EN PROVENCE is a global skincare and beauty brand, founded in 1976, with a strong focus on natural ingredients and ethical sourcing. The company operates in over 90 countries and has a presence in the UK since 1997.
Company Size: L'OCCITANE EN PROVENCE has 11-50 employees in the UK, providing a collaborative and close-knit work environment.
Founded: 1976, in Manosque, France
Company Description:
Company Specialties:
Company Website: https://uk.loccitane.com/
ASSUMPTION: L'OCCITANE EN PROVENCE's commitment to natural ingredients, sustainability, and ethical sourcing is a key aspect of the company's culture and values.
Career Level: Mid-level marketing role, with opportunities for growth and progression within the company
Reporting Structure: The Erborian Influencer & PR Manager will report directly to the Senior Consumer Engagement Manager and work closely with cross-functional teams and international departments
Work Arrangement: Full-time, on-site role with flexibility for the position
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional development and growth within the company, as the Erborian brand continues to expand and gain traction in the UK market.
Office Type: Modern, collaborative office space in central London
Office Location(s): Capital House, 25 Chapel Street, NW1 5DH, London
Geographic Context:
Work Schedule: Full-time, Monday to Friday, with flexibility for the role
ASSUMPTION: The central London location provides easy access to public transportation, local amenities, and cultural attractions, fostering a dynamic and engaging work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer marketing, PR, project management, beauty industry, L'OCCITANE EN PROVENCE, Erborian, brand awareness, community growth, strategic planning
ASSUMPTION: The interview process will focus on assessing the candidate's knowledge of influencer marketing and PR strategies, as well as their cultural fit and alignment with L'OCCITANE EN PROVENCE's values.
ASSUMPTION: The role requires proficiency in Microsoft Office Suite, social media platforms, and influencer marketing dashboard tools. Familiarity with project management and CRM software is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: L'OCCITANE EN PROVENCE values candidates who share a passion for natural ingredients, ethical sourcing, and sustainability, as well as strong interpersonal and communication skills.
ASSUMPTION: The role may present challenges in managing multiple projects and deadlines, adapting to a fast-paced environment, and staying current with industry trends.
ASSUMPTION: This role offers unique opportunities for growth and development within the beauty industry, with a focus on influencer marketing and PR strategies.
ASSUMPTION: These sample projects demonstrate the strategic planning, execution, and evaluation required for success in this role.
ASSUMPTION: These interview questions will help applicants better understand the role, the company culture, and the opportunities for professional development and growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.