📌 Core Information
🔹 Job Title: Especialista SEO
🔹 Company: Corponext
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies to enhance organic lead generation
- Improving website performance through link building, analytics monitoring, and conversion rate optimization
- Collaborating with cross-functional teams to integrate SEO best practices into overall marketing strategies
- Staying updated with the latest SEO trends and tools to continuously improve performance
ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through SEO efforts.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve organic lead generation and website performance
✅ Conduct keyword research and on-page optimization to enhance search engine rankings
✅ Build high-quality backlinks through outreach, guest blogging, and digital PR
✅ Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs
✅ Collaborate with content, design, and development teams to integrate SEO best practices into content creation and website structure
✅ Continuously stay updated with the latest SEO trends, algorithms, and best practices
ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines or address urgent SEO issues.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: At least 7 years of professional experience, with 5 years in marketing processes and digital marketing, and more than 5 years in SEO and content management
Required Skills:
- Expertise in SEO strategy and campaign management
- Proven track record in lead generation and conversion rate optimization
- Strong analytical skills and data-driven decision making
- Excellent communication and presentation skills, with the ability to work effectively with cross-functional teams
- Fluency in Spanish (both written and spoken)
Preferred Skills:
- Experience with content management systems (CMS) like WordPress or Drupal
- Familiarity with HTML, CSS, and JavaScript
- Knowledge of paid advertising (PPC) and social media marketing
ASSUMPTION: Candidates with experience in the IT services or consulting industry may have an advantage in understanding the company's business and clients.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between MXN 80,000 and MXN 120,000 per month, based on industry standards for SEO specialists with 5-10 years of experience in Mexico City.
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and training
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Corponext is a privately-held IT services and IT consulting company, specializing in NetSuite ERP consultancy and implementation. They operate in the competitive IT services market, focusing on providing clients with integrated business management solutions.
Company Size: With 11-50 employees, Corponext offers a mid-sized company environment, providing opportunities for close collaboration and growth. Employees may have the chance to work on various projects and gain exposure to different aspects of the business.
Founded: Corponext was founded in 2007 and has since established itself as a trusted partner for Oracle NetSuite ERP implementations and consulting services.
Company Description:
- Corponext focuses on providing comprehensive ERP solutions to help clients optimize their business processes and gain real-time insights into their operations
- The company prides itself on its expertise in NetSuite ERP, offering clients a wide range of services, including consulting, implementation, customization, and support
- Corponext works with clients across various industries, tailoring its solutions to meet their unique needs and challenges
Company Specialties:
- NetSuite ERP consulting and implementation
- Business process optimization
- ERP system integration and customization
- ERP training and support
Company Website: corposuite.com
ASSUMPTION: Corponext's focus on NetSuite ERP may require candidates to have some familiarity with the platform or be willing to learn it quickly.
📊 Role Analysis
Career Level: The Especialista SEO role is a mid-level position, requiring a balance of strategic thinking and hands-on execution. Candidates should have a solid foundation in SEO best practices and be able to drive results through their efforts.
Reporting Structure: The SEO specialist will report directly to the Marketing Manager and collaborate closely with other marketing team members, as well as cross-functional teams, such as content, design, and development.
Work Arrangement: This is an on-site position, with the expectation of working from the company's Mexico City office. However, there may be opportunities for occasional remote work or flexible hours, depending on the role's requirements and the candidate's needs.
Growth Opportunities:
- As Corponext continues to grow, there may be opportunities for the SEO specialist to take on more responsibilities, such as managing a team or leading specific projects
- The company's focus on professional development and training may provide opportunities for the SEO specialist to expand their skills and advance their career
- With experience and proven success, the SEO specialist may have the opportunity to move into a more senior role or take on a leadership position within the marketing team
ASSUMPTION: The growth opportunities for this role will depend on the company's expansion, the SEO specialist's performance, and their individual career goals.
🌍 Location & Work Environment
Office Type: Corponext's Mexico City office is a modern, collaborative workspace designed to foster creativity and productivity. The office is located in the Benito Juárez district, offering easy access to public transportation and nearby amenities.
Office Location(s): Calle Montecito 38, Piso 38, Oficina 9., Benito Juárez, Mexico City 03810, MX
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant culture, diverse neighborhoods, and a thriving food scene
- The Benito Juárez district is known for its central location, historic sites, and cultural attractions, such as the Palacio de Bellas Artes and the National Museum of Anthropology
- The office is conveniently located near several public transportation options, including metro stations and bus stops, making it easily accessible for employees
Work Schedule: The standard work schedule is Monday-Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on project deadlines and team needs.
ASSUMPTION: The work environment may be subject to change based on the company's growth, client needs, and market conditions.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video call interview with the HR department to discuss the candidate's qualifications and fit for the role
- In-person or video call interview with the Marketing Manager to assess the candidate's SEO skills, strategic thinking, and cultural fit
- Final interview with the company's founders or senior leadership team to discuss the candidate's long-term potential and alignment with the company's vision
Key Assessment Areas:
- SEO knowledge and experience
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with the company's values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume, using specific metrics and results where possible
- Tailor your cover letter to demonstrate your understanding of Corponext's business and how your SEO expertise can contribute to the company's success
- Prepare for interview questions that focus on your SEO skills, strategic thinking, and cultural fit, as well as your long-term career goals
ATS Keywords: SEO strategy, lead generation, link building, keyword research, on-page optimization, analytics, conversion rate optimization, digital marketing, marketing campaigns, content management, team collaboration, project management
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog
- Content management systems: WordPress, Drupal, Joomla
- Project management tools: Asana, Trello, Jira, Microsoft Project
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: The tools and technologies required for this role may evolve as the company's needs and market conditions change.
👔 Cultural Fit Considerations
Company Values:
- Expertise: Corponext prides itself on its deep knowledge of NetSuite ERP and commitment to staying up-to-date with the latest industry trends and best practices
- Integrity: The company values honesty, transparency, and ethical behavior in all its interactions with clients, partners, and employees
- Collaboration: Corponext fosters a culture of teamwork and cross-functional collaboration to drive innovation and success
- Adaptability: The company is committed to continuous learning and improvement, embracing change and new challenges as opportunities for growth
Work Style:
- Results-driven: Corponext values employees who take initiative, set clear goals, and deliver measurable results
- Collaborative: The company encourages open communication, active listening, and mutual support among team members
- Adaptable: Employees are expected to be flexible and responsive to changing priorities and market conditions
Self-Assessment Questions:
- Do you have a proven track record of driving SEO results and improving organic lead generation?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you embrace continuous learning and adaptability in the face of change?
ASSUMPTION: The cultural fit considerations for this role may evolve as the company grows and its values and work style develop.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving nature of SEO best practices and trends
- Managing multiple projects and priorities, often with tight deadlines
- Collaborating effectively with cross-functional teams, including content, design, and development, to integrate SEO best practices into their work
- Adapting to the company's growth and changing needs, which may require taking on new responsibilities or working in different teams
ASSUMPTION: The potential challenges for this role may vary depending on the company's growth, market conditions, and the SEO specialist's individual strengths and weaknesses.
📈 Similar Roles Comparison
- Unlike other SEO roles, this position focuses on driving organic lead generation and improving website performance for an IT services and consulting company, requiring a strong understanding of the industry and its clients
- Compared to in-house SEO roles, this position offers the opportunity to work with a diverse range of clients and industries, providing exposure to different business challenges and needs
- In terms of career progression, this role offers the potential to move into a more senior position within the marketing team or take on a leadership role within the company
ASSUMPTION: The comparison points for this role may change as the company grows and its needs evolve.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new client, including keyword research, on-page optimization, link building, and analytics tracking
- Conducting a website audit and making recommendations for improvement to enhance search engine rankings and user experience
- Collaborating with the content team to create and optimize blog posts and other marketing materials to drive organic traffic and lead generation
ASSUMPTION: The sample projects for this role may vary depending on the company's client base, market conditions, and the SEO specialist's individual skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to SEO and how it integrates with the overall marketing strategy?
- How does the marketing team collaborate with other departments, such as sales and customer success, to drive business growth?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does the company support work-life balance for its employees, particularly in a role that may require occasional work outside of regular business hours?
- Can you provide examples of how the company has adapted its SEO strategies to respond to changes in the market or client needs?
ASSUMPTION: The key questions to ask during the interview may vary depending on the candidate's individual needs, the company's growth, and market conditions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements, using specific metrics and results where possible
- Write a cover letter that demonstrates your understanding of Corponext's business and how your SEO expertise can contribute to the company's success
- Prepare for interview questions that focus on your SEO skills, strategic thinking, and cultural fit, as well as your long-term career goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
