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Γ‰tudiant(e) en alternance Marketing – CRM (h/f/d)

Redcare Pharmacy
Full-time
On-site
Cologne, North Rhine-Westphalia, Germany
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Student Intern - Marketing - CRM (f/m/d)

πŸ”Ή Company: Redcare Pharmacy

πŸ”Ή Location: Cologne, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Part-time (Hybrid)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 3, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the CRM team in creating, implementing, and analyzing targeted CRM campaigns
  • Coordinating with the creative team for briefs and promotional materials
  • Conducting market analysis and competitor research
  • Generating regular reports and providing actionable insights

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team.

πŸ“‹ Key Responsibilities

βœ… Supporting the CRM team in creating, implementing, and analyzing targeted CRM campaigns (email, notifications, etc.)

βœ… Coordinating with the creative team for briefs and promotional materials

βœ… Conducting market analysis and competitor research

βœ… Generating regular reports and providing actionable insights

ASSUMPTION: The role may involve working with sensitive customer data, requiring discretion and adherence to data protection regulations.

🎯 Required Qualifications

Education: Currently enrolled in a university program for at least one more year

Experience: No prior work experience required

Required Skills:

  • Fluency in French or German, with good knowledge of English
  • Strong analytical skills and attention to detail
  • Ability to work independently and in a team
  • Interest in e-commerce and marketing

Preferred Skills:

  • Basic knowledge of CRM software (e.g., Salesforce, HubSpot)
  • Experience with data analysis tools (e.g., Google Analytics)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

πŸ’° Compensation & Benefits

Salary Range: €15.90-16.62 per hour, depending on the level of education (Bachelor or Master)

Benefits:

  • Remote work flexibility
  • Onboarding program
  • Team events
  • Mental health support
  • Flexibility in work arrangements
  • Mobility support (Germany-wide public transport ticket)
  • Health and wellness benefits (e.g., Urban Sports Club membership)

Working Hours: 15-20 hours per week, with at least two days per month on-site in Cologne

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Redcare Pharmacy operates in the retail pharmacy sector, focusing on e-commerce and online sales.

Company Size: Redcare Pharmacy has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and learning.

Founded: 2001, as Shop Apotheke Europe, and rebranded as Redcare Pharmacy in 2022

Company Description:

  • Redcare Pharmacy is Europe's leading online pharmacy, offering a wide range of health and wellness products
  • The company prioritizes customer care and aims to make healthcare more accessible
  • Redcare Pharmacy has a strong focus on innovation and continuous improvement

Company Specialties:

  • Pharmaceuticals and healthcare products
  • E-commerce and online retail
  • Customer care and support

Company Website: http://www.redcare-pharmacy.com

ASSUMPTION: Redcare Pharmacy's focus on customer care and accessibility may indicate a company culture that values empathy, patience, and strong communication skills.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, offering an excellent opportunity for students to gain practical experience in marketing and CRM.

Reporting Structure: The student intern will report directly to the CRM team and work closely with other marketing departments.

Work Arrangement: This is a part-time, hybrid role, with 15-20 hours per week, including at least two days per month on-site in Cologne.

Growth Opportunities:

  • Potential full-time employment after graduation
  • Opportunities to work on diverse projects and campaigns
  • Chances to learn from experienced marketing professionals

ASSUMPTION: As a student intern, the successful candidate will have the opportunity to learn and grow within the company, potentially leading to long-term employment.

🌍 Location & Work Environment

Office Type: Redcare Pharmacy's Cologne office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Probsteigasse 12-18, 50670 Cologne, Germany

Geographic Context:

  • Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene and a high quality of life
  • The city is well-connected by public transportation, making it easy to commute from nearby areas
  • Cologne is known for its historic architecture, including the iconic Cologne Cathedral

Work Schedule: The work schedule is flexible, with the ability to work remotely for most of the week and on-site for a minimum of two days per month.

ASSUMPTION: The hybrid work arrangement may provide a good balance between on-site collaboration and remote flexibility, allowing the intern to manage their studies and work more effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the CRM team
  • Background check and onboarding

Key Assessment Areas:

  • Language proficiency (French, German, and English)
  • Analytical skills and problem-solving abilities
  • Cultural fit and alignment with company values
  • Enthusiasm for the role and e-commerce industry

Application Tips:

  • Highlight relevant coursework, projects, or extracurricular activities that demonstrate analytical skills and marketing interest
  • Tailor your resume and cover letter to emphasize your language skills and enthusiasm for the role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: CRM, marketing, e-commerce, customer analysis, campaign management, market research, competitor analysis, reporting, teamwork, communication, language skills (French, German, English)

ASSUMPTION: As a student intern, the successful candidate will have the opportunity to learn and grow within the company, potentially leading to long-term employment.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Data analysis tools (e.g., Google Analytics)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the intern works on during their internship.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Care: Prioritizing customer care and well-being
  • Innovation: Embracing continuous improvement and creativity
  • Collaboration: Fostering a supportive and inclusive work environment

Work Style:

  • Results-driven: Focus on achieving measurable outcomes
  • Adaptable: Willingness to learn and grow in a dynamic environment
  • Team-oriented: Ability to work effectively with diverse teams and stakeholders

Self-Assessment Questions:

  • Do you have a strong commitment to customer care and accessibility?
  • Are you comfortable working in a dynamic, fast-paced environment?
  • Do you thrive in collaborative settings and enjoy working with diverse teams?

ASSUMPTION: Redcare Pharmacy's focus on customer care, innovation, and collaboration may indicate a company culture that values empathy, adaptability, and strong teamwork skills.

⚠️ Potential Challenges

  • Managing multiple projects and tasks simultaneously
  • Working with large datasets and conducting complex analyses
  • Adapting to a fast-paced, dynamic work environment
  • Balancing work and study responsibilities

ASSUMPTION: As a student intern, the successful candidate may face challenges related to time management, prioritization, and balancing work and study commitments.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on CRM and customer analysis within the e-commerce industry
  • Compared to traditional marketing roles, this position places a stronger emphasis on data analysis and customer segmentation
  • Career progression may involve transitioning into full-time marketing or CRM roles within the company or related industries

ASSUMPTION: This role offers a unique opportunity to gain specialized experience in CRM and customer analysis within the e-commerce industry.

πŸ“ Sample Projects

  • Conducting a comprehensive market analysis and competitor research for a new product launch
  • Developing and implementing targeted CRM campaigns to improve customer retention and engagement
  • Creating detailed reports and presentations to communicate campaign performance and insights to stakeholders

ASSUMPTION: The specific projects the intern works on may vary depending on the company's current priorities and the intern's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the overall marketing strategy and CRM efforts of the company?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for student interns?
  • What is the typical career path for successful interns within the company?

ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your language skills, analytical skills, and enthusiasm for the role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
  • If selected, complete the background check and onboarding process
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.