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Europe Growth Manager – (Ghana & East Africa)

LemFi
Full-time
On-site
Paris, Île-de-France, France
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Europe Growth Manager – (Ghana & East Africa)

πŸ”Ή Company: LemFi

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: 2025-07-17

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving user acquisition and engagement across Ghanaian and East African diaspora communities in Europe
  • Developing and executing community-focused growth strategies
  • Managing offline activations, events, and partnerships with local diaspora organizations and influencers
  • Collaborating cross-functionally with marketing, CRM, and product teams to localize global strategies
  • Analyzing data to track performance and optimize campaigns

ASSUMPTION: This role requires a strong understanding of the Ghanaian and/or East African diaspora in Europe, as well as excellent project management, networking, and communication skills. Fluency in English and preferably another European language is essential.

πŸ“‹ Key Responsibilities

βœ… Develop and execute community-focused growth strategies across Ghana and East Africa corridors in key European markets (France, Spain, Belgium, Netherlands)

βœ… Plan and manage offline activations, events, and partnership campaigns with local diaspora organizations and influencers

βœ… Work cross-functionally with marketing, CRM, and product teams to localize global strategies and enhance user experience

βœ… Analyze data to track performance and optimize campaigns for reach, engagement, and conversion

βœ… Serve as the voice of the diaspora communities, providing insights and feedback to improve LemFi’s offerings

βœ… Identify high-impact growth opportunities and lead their execution from strategy to results

ASSUMPTION: This role involves frequent travel to key European markets to engage with local diaspora communities and build strategic partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years of experience in community growth, field marketing, or go-to-market roles (preferably in fintech, diaspora communities, or multicultural markets)

Required Skills:

  • Deep understanding of the Ghanaian and/or East African diaspora in Europe
  • Fluent in English; French, Spanish, or Dutch is a strong plus
  • Strong project management, networking, and communication skills
  • Self-starter with a growth mindset and ability to thrive in a fast-paced environment

Preferred Skills:

  • Experience working in a multicultural environment
  • Familiarity with data analysis tools and techniques

ASSUMPTION: Candidates with experience in the fintech industry or working with diaspora communities will have a significant advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

  • Health insurance
  • Retirement plan
  • Generous vacation policy
  • Flexible work arrangements

Working Hours: Full-time (40 hours/week), with flexible scheduling to accommodate travel and event planning

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically cross-border financial services for immigrants

Company Size: 201-500 employees (as of 2025)

Founded: 2020, with headquarters in Oakland, CA, USA

Company Description:

  • LemFi is a fintech startup that provides instant remittances, foreign exchange services, and multi-currency accounts for immigrants
  • The company processes over $1 billion in monthly transactions and supports twelve currencies
  • LemFi aims to build a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive

Company Specialties:

  • International payments
  • Cross-border financial services
  • Multi-currency accounts

Company Website: lemfi.com

ASSUMPTION: LemFi is a fast-growing startup with a strong focus on innovation and customer satisfaction. The company values diversity and inclusion, making it an ideal fit for candidates with experience working in multicultural environments.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Growth and works closely with marketing, CRM, and product teams

Work Arrangement: On-site, with frequent travel to key European markets

Growth Opportunities:

  • Advancement to senior roles within the Growth team or other departments
  • Expansion of responsibilities as the company grows and enters new markets

ASSUMPTION: This role offers significant growth potential for the right candidate, as LemFi continues to expand its services and enter new markets.

🌍 Location & Work Environment

Office Type: LemFi's Paris office is a collaborative and dynamic workspace, with a mix of open-plan and private work areas

Office Location(s): Paris, with frequent travel to key European markets (France, Spain, Belgium, Netherlands)

Geographic Context:

  • Paris is a major hub for the Ghanaian and East African diaspora in Europe, making it an ideal location for this role
  • The city offers a vibrant multicultural environment, with numerous opportunities for networking and collaboration
  • Paris is well-connected by public transportation, making it easy to commute to the office and travel to other European cities

Work Schedule: Full-time (40 hours/week), with flexible scheduling to accommodate travel and event planning

ASSUMPTION: Candidates should be comfortable with frequent travel and working in a fast-paced, dynamic environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Head of Growth
  • On-site interview with the Growth team and other stakeholders
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Cultural fit and understanding of the Ghanaian and/or East African diaspora in Europe
  • Project management and organizational skills
  • Communication and networking abilities
  • Data analysis and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your experience working with diaspora communities and your understanding of the local market
  • Prepare examples of successful community growth campaigns or events you've managed in the past
  • Demonstrate your familiarity with LemFi's services and the company's mission

ATS Keywords: Community growth, field marketing, go-to-market, project management, networking, communication, data analysis, user acquisition, engagement, partnership development, cross-functional collaboration, cultural understanding, self-starter, growth mindset, diaspora communities, multicultural markets, fintech, international payments, cross-border financial services, multi-currency accounts

ASSUMPTION: LemFi uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords from the job description in your application materials.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, or Jira)
  • Data analysis tools (e.g., Google Analytics, Excel, or SQL)
  • Social media platforms (e.g., Facebook, Instagram, Twitter, and LinkedIn)
  • Event planning and management tools (e.g., Eventbrite, Meetup, or Bizzabo)

ASSUMPTION: Candidates should be comfortable using project management, data analysis, and event planning tools to effectively manage their workload and track campaign performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Diverse and inclusive

Work Style:

  • Dynamic and fast-paced
  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • How have you demonstrated an understanding of the Ghanaian and/or East African diaspora in Europe in your previous roles?
  • Can you provide an example of a successful community growth campaign or event you've managed, and how you measured its impact?
  • How do you approach working in a fast-paced, dynamic environment, and how have you adapted to changes in the past?

ASSUMPTION: LemFi values diversity and inclusion, and candidates who can demonstrate a strong understanding of the Ghanaian and/or East African diaspora in Europe and a commitment to the company's values will be well-suited to this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Adapting to a fast-paced, dynamic work environment
  • Building and maintaining strong relationships with local diaspora organizations and influencers
  • Traveling frequently to key European markets

ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and managing multiple priorities simultaneously. Strong project management, communication, and networking skills are essential for success in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Community Manager or Field Marketing Manager position, but with a specific focus on driving user acquisition and engagement within the Ghanaian and East African diaspora communities in Europe
  • Unlike other growth roles, this position requires a deep understanding of the target communities and the ability to build strategic partnerships with local organizations and influencers
  • Career progression in this role could lead to senior growth roles within the company or expansion into new markets

ASSUMPTION: Candidates with experience in community management, field marketing, or related roles may find this position appealing, but should be aware of the unique requirements and challenges associated with working within the Ghanaian and East African diaspora communities in Europe.

πŸ“ Sample Projects

  • Planning and executing a community event in Paris to engage local Ghanaian and East African diaspora members and introduce them to LemFi's services
  • Developing a targeted social media campaign to raise awareness of LemFi's multi-currency accounts among the Ghanaian diaspora in France
  • Building a strategic partnership with a local East African community organization to offer LemFi's international payment services to its members

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Manager might undertake in this role. The specific projects and campaigns will depend on the Manager's assessment of the market and the company's strategic priorities.

❓ Key Questions to Ask During Interview

  • How does LemFi plan to expand its services and enter new markets in the coming years?
  • What are the biggest challenges facing the Ghanaian and East African diaspora communities in Europe, and how can LemFi address them?
  • How does LemFi support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
  • How does LemFi foster a diverse and inclusive work environment, and what initiatives are in place to support employees from underrepresented backgrounds?

ASSUMPTION: These questions are designed to help candidates better understand LemFi's strategic priorities, company culture, and the expectations for this role. Candidates should tailor their questions to the specific aspects of the job and company that are most important to them.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience working with diaspora communities and your understanding of the local market
  • Prepare examples of successful community growth campaigns or events you've managed in the past
  • Demonstrate your familiarity with LemFi's services and the company's mission
  • Follow up with a polite email one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.