📌 Core Information
🔹 Job Title: Event Campaign Manager
🔹 Company: PandaDoc
🔹 Location: Remote (USA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Orchestrating and launching integrated event campaigns to generate new business and expansion
- Managing all aspects of event participation, including budget allocation, contract negotiation, event design, and logistical coordination
- Collaborating closely with the Sales team to understand pipeline generation goals, ensure enablement, and gather feedback to optimize event strategies
- Developing compelling event content and messaging in collaboration with Content, Design, and Product Marketing teams
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with multiple teams to ensure successful event campaigns.
📋 Key Responsibilities
✅ Develop an event roadmap encompassing partner events, industry conferences, and PandaDoc-hosted events (both virtual and in-person)
✅ Conduct thorough research to identify events that align with our target audience and business objectives, ensuring maximum ROI
✅ Build engaging pre-, during-, and post-event marketing campaigns to drive attendance, engagement, and pipeline
✅ Oversee the setup and execution of digital events, leveraging various platforms and technologies to create impactful virtual experiences
✅ Track and analyze event performance metrics, providing regular reports and actionable insights to optimize future event strategies
✅ Manage relationships with event organizers, partners, and vendors
ASSUMPTION: This role involves a significant amount of planning, coordination, and analysis to ensure successful event campaigns that drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in event marketing, ideally within a B2B SaaS company
Required Skills:
- Proven track record of developing and executing successful event campaigns that contribute to sales pipeline growth
- Experience working collaboratively with Sales teams and understanding their needs and feedback
- Experience running impactful campaigns via marketing automation platforms like HubSpot, Marketo, or Pardot
- Familiarity with CRMs and other marketing tools; such as Salesforce
- Experience managing event campaigns in project management tools; such as Asana or ClickUp
- Detail-oriented, highly organized, and able to prioritize tasks effectively
Preferred Skills:
- Experience building an event program from the ground up
- A demonstrable playbook for scaling digital events and maximizing their impact
ASSUMPTION: Candidates with experience in B2B SaaS event marketing and a strong understanding of event ROI will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The annual OTE for this role is up to $84k-93k (base + bonus combined). This estimate is based on industry standards for Event Managers in the USA with 3-5 years of experience in B2B SaaS.
Benefits:
- Medical, Dental, Vision, Short & Long Term Disability, Life Insurance, FSA, and 401k plans
- 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on document workflow automation
Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for collaboration and growth
Founded: 2014, with a history of steady growth and expansion in the document automation industry
Company Description:
- PandaDoc empowers growing organizations by taking the work out of document workflow
- Provides an all-in-one document workflow automation platform for creating, managing, and signing digital documents
- Focuses on proposals, quotes, contracts, and more, helping fast-scaling teams accelerate their document processes
Company Specialties:
- Sales Automation
- Contact Management
- Document Management
- Digital Signage
- SaaS
- Software
- eSignature
- Sales Enablement
- Sales Content
- Contract Management
- Workflow Automation
- HR Documents
- Sales Proposals
Company Website: https://www.pandadoc.com
ASSUMPTION: PandaDoc's focus on document workflow automation makes it an attractive option for candidates interested in the tech industry and looking for opportunities to grow with a mid-sized company.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Marketing department and the company as a whole
Reporting Structure: This role reports directly to the Campaigns Manager and works closely with various teams, including Marketing, Sales, and CX
Work Arrangement: Remote OK, with flexible hours and the ability to work from home or in one of PandaDoc's offices
Growth Opportunities:
- Potential to take on more responsibility and advance within the Marketing department
- Opportunities to collaborate with other teams and gain exposure to different aspects of the business
- Chance to contribute to the growth and evolution of PandaDoc's events program
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on PandaDoc's events program and grow their career within a mid-sized, rapidly-growing tech company.
🌍 Location & Work Environment
Office Type: PandaDoc has offices in San Francisco, California; Lisbon, Portugal; Kyiv, Ukraine; and Warsaw, Poland, but this role can be performed remotely from anywhere in the USA
Office Location(s): See above
Geographic Context:
- The USA is a large and diverse country with varying climates, cultures, and time zones
- Remote work allows for flexibility and the ability to work from home or a co-working space
- PandaDoc's remote-friendly culture fosters collaboration and connection among team members, regardless of location
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment at PandaDoc allows for a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking a flexible, remote-friendly work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and a team member from the Campaigns team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Event planning and management skills
- Collaboration and communication abilities
- Understanding of event ROI and metrics-driven approach
- Cultural fit with PandaDoc's values and work environment
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of PandaDoc's business and the role's requirements
- Prepare examples of successful event campaigns you've managed and the results you achieved
ATS Keywords: Event Marketing, Event Planning, Event Management, Event Strategy, Marketing Automation, CRM, Sales Enablement, Pipeline Generation, Event ROI
ASSUMPTION: The interview process at PandaDoc is designed to assess candidates' skills and cultural fit, with a focus on event marketing experience and a metrics-driven approach.
🛠️ Tools & Technologies
- HubSpot, Marketo, or Pardot for marketing automation
- Salesforce or other CRM platforms
- Asana or ClickUp for project management
- Various digital event platforms and technologies
ASSUMPTION: Familiarity with marketing automation platforms, CRMs, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity and transparency
- Work-life balance
- Kind co-workers and creative virtual team-bonding events
Work Style:
- Collaborative and team-oriented
- Metrics-driven and results-focused
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proven track record of successful event campaigns and a metrics-driven approach?
ASSUMPTION: Candidates who align with PandaDoc's values and work style, and are comfortable working remotely and managing their time effectively, will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple events simultaneously and ensuring each one is successful
- Balancing the needs and feedback of various teams, including Marketing, Sales, and CX
- Keeping up with industry trends and best practices in event marketing
- Adapting to changes in PandaDoc's events program and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated event campaigns and cross-functional collaboration within a B2B SaaS company
- Compared to similar roles in other industries, this position offers a unique opportunity to contribute to the growth and evolution of PandaDoc's events program
- Career path comparison: This role can lead to advancement within the Marketing department and the company as a whole, with opportunities to take on more responsibility and gain exposure to different aspects of the business
ASSUMPTION: Candidates should consider this role's unique aspects and the potential for growth and advancement within PandaDoc's Marketing department and the company as a whole.
📝 Sample Projects
- Planning and executing a successful virtual event, including platform selection, speaker coordination, and marketing campaigns
- Conducting research to identify and evaluate potential partner events and industry conferences
- Developing and implementing a strategy to maximize ROI for PandaDoc-hosted events
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the events team currently, and how can this role help address them?
- How does this role collaborate with the Sales team, and what are the key priorities for pipeline generation?
- What are the most important qualities for success in this role, according to the Hiring Manager?
- How does PandaDoc support the growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the team's dynamics, and PandaDoc's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event marketing experience and achievements
- Write a cover letter that demonstrates your understanding of PandaDoc's business and the role's requirements
- Prepare examples of successful event campaigns you've managed and the results you achieved
- Follow up with the Hiring Manager one week after your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
