📌 Core Information
🔹 Job Title: Event & Field Marketing Lead, GTM
🔹 Company: Flex
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site preferred, with relocation assistance available
🚀 Job Overview
Key aspects of this role include:
- Strategic event planning and execution to drive pipeline and customer engagement
- Collaboration with cross-functional teams to integrate events into broader marketing campaigns
- Customer marketing initiatives, including sourcing and coordinating customer speakers and success stories
- Speaker preparation and briefing to ensure alignment on messaging and delivery
- Local event programs to deepen engagement with prospects and customers in key markets
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to thrive in a fast-paced, hyper-growth environment.
📋 Key Responsibilities
✅ Event Strategy & Execution: Develop and execute integrated event campaigns that drive sales and customer marketing goals, including awareness, lead generation, retention, and customer advocacy.
✅ Multichannel Marketing Tactics: Strategize and execute pre-, during-, and post-event marketing tactics across multiple channels to maximize reach, engagement, and conversion.
✅ Customer Marketing Initiatives: Manage customer marketing initiatives for in-person and virtual events, including sourcing, coordinating, and promoting customer speakers and success stories.
✅ Speaker Preparation: Brief and prepare customer speakers and internal spokespeople to ensure alignment on messaging, delivery, and audience engagement.
✅ Local Event Programs: Execute localized event programs to deepen engagement with prospects and customers in key markets, proactively researching and planning for maximum success.
✅ Brand Consistency: Ensure all events are on-brand, from booth design to talking points to follow-up nurture sequences.
✅ Performance Measurement: Measure and report on campaign and event performance, including contribution to pipeline, influenced revenue, and partner/customer engagement.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to stay calm under pressure or tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of event management experience in a B2B or B2B2C industry
Required Skills:
- Strong project management and organization skills
- Understanding of the marketing funnel and how events support demand generation
- Hands-on experience using Google Suite, HubSpot, Salesforce, and virtual event platforms (e.g., Hopin, Zoom webinar)
- Exceptional verbal and written communication skills, with a strong customer-facing presence and a service-oriented mindset
- Action-oriented and willing to embrace learning through experimentation in a fast-paced, hyper-growth environment
- Ability to think beyond logistics and execute events as part of a broader marketing campaign strategy
- Experience working cross-functionally to identify, coordinate, and prepare customer advocates for public-facing opportunities
Preferred Skills:
- Experience with event management software (e.g., Cvent, Eventbrite)
- Familiarity with CRM and marketing automation tools
- Knowledge of the financial services industry
ASSUMPTION: Candidates with experience in event marketing for FinTech or financial services companies may have an advantage.
💰 Compensation & Benefits
Salary Range: $115,000 - $130,000 per year (commensurate with experience and Flex's internal leveling guidelines and benchmarks)
Benefits:
- Competitive pay
- 100% company-paid medical, dental, and vision
- 401(k) + company equity
- Unlimited paid time off with a PTO minimum + 13 company-paid holidays
- Parental leave
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Free Flex subscription
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's experience and Flex's internal leveling guidelines.
📌 Applicant Insights
🔍 Company Context
Industry: Flex operates in the financial services industry, focusing on rent payment flexibility and collection for both renters and property owners.
Company Size: Flex is a growth-stage company with 201-500 employees, offering a dynamic and inclusive work environment.
Founded: Flex was founded in 2019 and is headquartered in New York City.
Company Description:
- Flex is a FinTech company that provides a simple app for renters and property owners to manage rent payments more flexibly and conveniently.
- The company aims to make the 1st of the month easier for renters and help properties collect more and stress less.
- Flex believes in the win-win, offering flexibility for renters and turning rent collection into a marketable amenity for properties.
Company Specialties:
- Rent payment flexibility
- Rent collection for property owners
- Financial technology (FinTech)
Company Website: https://www.getflex.com/
ASSUMPTION: Flex is a growing company with a strong focus on innovation and customer satisfaction in the financial services industry.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and career advancement within the marketing department and the company as a whole.
Reporting Structure: The Event & Field Marketing Lead will report directly to the Head of Marketing and collaborate closely with various teams, including Sales, Customer Success, and Brand Marketing.
Work Arrangement: This is a hybrid role, with on-site expectations of 3 days per week in Flex's New York Headquarters. Candidates outside of the NY/NJ area may be eligible for the relocation assistance program.
Growth Opportunities:
- Expanding the event program to new markets and verticals
- Developing and executing virtual event strategies to complement in-person events
- Building and managing a high-performing event marketing team
- Contributing to the overall marketing strategy and helping shape the future of Flex's marketing efforts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Flex's marketing strategy and event programs.
🌍 Location & Work Environment
Office Type: Flex's headquarters is located in New York City, offering a dynamic and collaborative work environment.
Office Location(s): 228 Park Ave S #75995, New York, New York 10003-1502, US
Geographic Context:
- New York City is a major financial hub, providing ample opportunities for networking and collaboration within the industry.
- The city offers a diverse range of cultural, recreational, and dining experiences for employees to enjoy.
- Flex's headquarters is conveniently located in Midtown Manhattan, close to public transportation and various amenities.
Work Schedule: This is a hybrid role, with on-site expectations of 3 days per week. The work schedule is flexible, with core hours from 10:00 AM to 6:00 PM EST.
ASSUMPTION: Flex's New York City headquarters offers a vibrant and energetic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a debrief with the marketing team
- Final interview with the Head of Marketing and a member of the executive team
Key Assessment Areas:
- Strategic thinking and event planning skills
- Cross-functional collaboration and communication skills
- Customer advocacy and speaker management experience
- Attention to detail and project management skills
- Cultural fit and alignment with Flex's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the financial services industry and Flex's unique value proposition.
- Prepare a case study or project presentation showcasing your event planning and execution skills, as well as your ability to integrate events into broader marketing campaigns.
- Be ready to discuss your approach to customer advocacy and speaker management.
- Research Flex's company culture and be prepared to discuss how your personal values align with the company's mission and values.
ATS Keywords: Event Management, Marketing Strategy, Customer Advocacy, Speaker Management, Project Planning, Cross-Functional Collaboration, Financial Services, FinTech, Hybrid Work Environment
ASSUMPTION: Flex's interview process is designed to assess candidates' strategic thinking, event planning skills, and cultural fit, with a focus on real-world examples and case studies.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- HubSpot (CRM, Marketing Automation)
- Salesforce (CRM)
- Virtual event platforms (e.g., Hopin, Zoom webinar)
- Event management software (e.g., Cvent, Eventbrite)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Flex uses a variety of tools and technologies to streamline workflows, improve collaboration, and enhance the event planning and execution process.
👔 Cultural Fit Considerations
Company Values:
- Believe in the win-win: We like helping people keep commitments and solve rent regret forever.
- Believe in the end of rent regret: We're committed to making the 1st of the month easier for renters and properties.
- Believe in the flexibility of buy-now-pay-later: We believe the same flexibility should be available for one of life’s #1 expenses: rent.
Work Style:
- Dynamic and fast-paced, with a focus on growth and innovation
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Customer-centric, with a deep commitment to understanding and serving the needs of renters and property owners
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you align with Flex's value of believing in the win-win, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
- How do you approach customer advocacy and speaker management, and how have you ensured customer voices are represented and amplified in your previous events?
ASSUMPTION: Flex values candidates who are passionate about their mission, committed to customer success, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously, with tight deadlines and high expectations
- Balancing the need for strategic planning with the ability to execute quickly and adapt to changes
- Navigating a fast-paced, hyper-growth environment with evolving priorities and responsibilities
- Working with a diverse range of stakeholders, including internal teams, customers, and partners
- Ensuring consistent branding and messaging across various events and channels
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Event Marketing Manager (B2B/B2B2C): This role focuses more on tactical event execution and may have less strategic responsibility than the Event & Field Marketing Lead at Flex.
- Field Marketing Manager (B2B/B2B2C): This role may involve more field-based activities and less event planning than the Event & Field Marketing Lead at Flex.
- Marketing Manager (B2B/B2B2C): This role may have broader marketing responsibilities, including demand generation, product marketing, and brand management, with less focus on event planning and execution than the Event & Field Marketing Lead at Flex.
ASSUMPTION: The Event & Field Marketing Lead at Flex offers a unique blend of strategic event planning, customer advocacy, and cross-functional collaboration, with a strong focus on driving pipeline and customer engagement.
📝 Sample Projects
- Planning and executing a virtual event series to educate customers and prospects about Flex's rent payment flexibility solutions
- Developing and executing a localized event program to deepen engagement with prospects and customers in key markets, such as New York City, San Francisco, and Chicago
- Integrating customer success stories and testimonials into Flex's event marketing strategy to amplify customer voices and drive pipeline
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Event & Field Marketing Lead role at Flex, with a focus on driving pipeline, customer engagement, and brand awareness.
❓ Key Questions to Ask During Interview
- How does Flex measure the success of its event marketing programs, and how can I contribute to improving these metrics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Flex support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the event marketing team, and how can I help address them?
- How does Flex collaborate with its customers and partners to create meaningful event experiences?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its event marketing strategy, as well as their commitment to driving success and contributing to the team's growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on event planning, execution, and customer advocacy.
- Prepare a case study or project presentation showcasing your event planning and execution skills, as well as your ability to integrate events into broader marketing campaigns.
- Be ready to discuss your approach to customer advocacy and speaker management, as well as your understanding of the financial services industry and Flex's unique value proposition.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
