Event & Field Marketing Manager

📌 Core Information

🔹 Job Title: Event & Field Marketing Manager

🔹 Company: Twilio

🔹 Location: Remote - Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (based in Alberta, British Columbia, or Ontario)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing strategic events (both in-person and virtual) to drive demand and meet revenue goals
• Developing internal playbooks and best practices for all categories of events
• Building and managing an annual calendar and system for core information for all events
• Creating content, landing pages, follow-up nurtures, and sales enablement for all webinars, roundtables, and custom experiences
• Collaborating closely with sales, growth, campaigns, and demand gen teams to ensure stakeholder buy-in and timely follow-ups

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple concurrent programs and tactics.

📋 Key Responsibilities

✅ Plan and execute strategic events (both in-person and virtual) to drive demand and meet revenue goals

✅ Develop internal playbooks and best practices for all categories of events, both first party and third party

✅ Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events

✅ Create content, landing pages, follow-up nurtures, and sales enablement for all webinars, roundtables, and custom experiences

✅ Work closely with sales, growth, campaigns, and demand gen teams to ensure stakeholder buy-in and timely follow-ups

✅ Work closely with operations for lead management

✅ Maintain, report, and forecast budget spend and efficacy of the spend against event results

ASSUMPTION: This role may require up to 25% travel to connect in-person with customers and team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: A minimum of 5+ years of experience in B2B software event and field marketing

Required Skills:

• Proven ability to work closely and successfully with a sales organization
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event-driven leads through Salesforce for lead capture, ROI tracking, and campaign attribution
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Ability to establish credibility upwards and cross-functionally to drive collaboration, alignment, and decision-making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations, and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e., Marketo), ON24, Tableau, Slack

Preferred Skills:

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred
• Global event coordination experience
• Familiarity with the key verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
• Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans
• Experience with Airtable Program Management software

ASSUMPTION: While having "desired" qualifications makes for a strong candidate, Twilio encourages applicants with alternative experiences to also apply.

💰 Compensation & Benefits

Salary Range: CAD 81,000.00 - CAD 101,200.00 per year (based in British Columbia)

Benefits:

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Twilio operates in the Software Development industry, focusing on cloud communications, APIs, and customer engagement innovation.

Company Size: Twilio is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Twilio was founded in 2008 and has since grown to become a publicly-traded company with a strong global presence.

Company Description:

• Twilio's Customer Engagement Platform (CEP) enables companies to use communications and data to add intelligence and security to every step of the customer journey
• Twilio serves millions of developers and hundreds of thousands of businesses worldwide, helping them create magical experiences for their customers
• Twilio is committed to fostering a diverse and inclusive work environment, with a strong focus on remote-first work and global inclusion

Company Specialties:

• Telecommunications
• API
• Cloud communications
• SaaS
• Telephony
• SMS
• Voice
• VoIP
• GDPR

Company Website: Twilio

ASSUMPTION: Twilio's focus on remote-first work and global inclusion allows employees to build a strong connection with the company and their colleagues, regardless of location.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Event & Field Marketing Manager will report directly to the Senior Director of Social Impact Marketing and will collaborate closely with various teams, including sales, growth, campaigns, and demand gen.

Work Arrangement: This role is remote OK, with approximately 25% travel anticipated to connect in-person with customers and team members.

Growth Opportunities:

• Expanding event management skills and experience
• Developing leadership and team management abilities
• Gaining exposure to various aspects of marketing, including demand generation, campaign management, and sales enablement
• Potential to take on additional responsibilities and advance within the marketing department

ASSUMPTION: Twilio's strong focus on employee growth and development provides ample opportunities for the Event & Field Marketing Manager to expand their skills and advance their career.

🌍 Location & Work Environment

Office Type: Remote (with approximately 25% travel)

Office Location(s): This role can be based in Alberta, British Columbia, or Ontario, Canada

Geographic Context:

• Alberta, British Columbia, and Ontario are three of the four most populous provinces in Canada, offering a wide range of cultural, recreational, and professional opportunities
• Each province has its own unique characteristics, from Alberta's diverse economy and natural beauty to British Columbia's coastal lifestyle and vibrant cities, and Ontario's central location and rich history
• The remote nature of this role allows for flexibility in choosing a location that best suits the employee's personal and professional needs

Work Schedule: Full-time (40 hours per week), with approximately 25% travel anticipated

ASSUMPTION: The remote nature of this role, combined with the approximate 25% travel requirement, offers a unique blend of flexibility and in-person connection for the Event & Field Marketing Manager.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring team
• Final interview with the Senior Director of Social Impact Marketing
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Collaboration and communication abilities
• Project management and organizational skills
• Understanding of marketing funnel metrics and lead management
• Alignment with Twilio's company values and culture

Application Tips:

• Highlight relevant event planning and management experience in your resume
• Tailor your cover letter to demonstrate your understanding of Twilio's mission and values
• Prepare examples of successful events you've planned and executed, focusing on outcomes and impact
• Research Twilio's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Event Marketing, Field Marketing, Event Planning, Marketing Strategy, Sales Collaboration, Lead Management, Budget Management, Data Analysis, Communication, Salesforce, Google Apps, Email Platforms, ON24, Tableau, Slack

ASSUMPTION: Twilio's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a strong focus on behavioral and situational interviews.

🛠️ Tools & Technologies

• Salesforce
• Google Apps
• Email Platforms (i.e., Marketo)
• ON24
• Tableau
• Slack
• Airtable Program Management software (preferred)

ASSUMPTION: The Event & Field Marketing Manager will be expected to have a working knowledge of the tools and technologies listed above, with a preference for experience with Airtable Program Management software.

👔 Cultural Fit Considerations

Company Values:

• Draw the owl
• No pet projects
• Be inclusive
• Ruthlessly prioritize
• Every voice matters

Work Style:

• Twilio values a remote-first work environment, with a strong focus on collaboration and communication
• The company encourages employees to prioritize their own well-being and maintain a healthy work-life balance
• Twilio fosters a culture of innovation, continuous learning, and experimentation

Self-Assessment Questions:

• How do your personal values align with Twilio's company values, particularly "Draw the owl" and "Be inclusive"?
• How do you prioritize your own well-being and maintain a healthy work-life balance in a remote work environment?
• How do you approach collaboration and communication in a remote team setting, and how do you ensure that every voice is heard and valued?

ASSUMPTION: Twilio places a strong emphasis on cultural fit, with a focus on employees who embody the company's values and contribute to a positive, inclusive work environment.

⚠️ Potential Challenges

• Managing multiple concurrent programs and tactics may require strong organizational skills and attention to detail
• Collaborating with various teams, including sales, growth, campaigns, and demand gen, may present unique communication and project management challenges
• Approximately 25% travel may require flexibility and adaptability to balance remote work and in-person connections
• Working in a remote-first environment may necessitate strong self-motivation and time management skills

ASSUMPTION: The Event & Field Marketing Manager should be prepared to navigate these potential challenges and leverage their skills and experience to succeed in this role.

📈 Similar Roles Comparison

• Compared to other event marketing roles, this position places a stronger emphasis on collaboration with sales teams and managing event-driven leads through Salesforce
• Twilio's focus on social impact and driving demand through field marketing programs sets this role apart from more traditional event marketing positions
• Career progression in this role may lead to opportunities in demand generation, campaign management, or sales enablement, offering a unique path for growth and development

ASSUMPTION: This role offers a unique blend of event marketing, sales collaboration, and demand generation, providing a strong foundation for career growth and development within the marketing department.

📝 Sample Projects

• Planning and executing a virtual event series to drive demand and generate leads for Twilio's social impact initiatives
• Developing an internal playbook for managing event-driven leads through Salesforce, including ROI tracking and campaign attribution
• Collaborating with the sales team to create targeted event campaigns for key verticals, such as Healthcare, Public Sector/Government, Higher Education, and Nonprofits

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required qualifications for the Event & Field Marketing Manager role at Twilio.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process at Twilio, and how this role would fit into that structure?
• How does Twilio measure the success of its events, and how would the Event & Field Marketing Manager contribute to that process?
• What opportunities are there for growth and development within the marketing department at Twilio?
• How does Twilio support work-life balance and employee well-being in a remote-first work environment?
• What are the key priorities for the Event & Field Marketing Manager in their first 30, 60, and 90 days in the role?

ASSUMPTION: Asking these key questions during the interview process will help the candidate better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event planning and management experience, as well as any skills and qualifications mentioned in the job description
• Write a cover letter that demonstrates your understanding of Twilio's mission and values, and how your personal values align with the company's
• Prepare examples of successful events you've planned and executed, focusing on outcomes and impact
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.