Event Marketer

📌 Core Information

🔹 Job Title: Event Marketer

🔹 Company: Sierra

🔹 Location: San Francisco, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing Sierra’s presence at third-party and owned events
• Managing event logistics and coordination
• Evaluating event performance and outcomes
• Collaborating with cross-functional teams to align event plans with broader company goals

ASSUMPTION: This role requires a high level of organization, communication, and attention to detail, as well as the ability to thrive in a fast-paced environment with high expectations.

📋 Key Responsibilities

✅ Plan and execute Sierra’s presence at third-party industry conferences and Sierra-owned and field events from concept through completion, ensuring each event reflects our brand and mission.

✅ Manage all pre-event logistics, including venue selection, vendor coordination, scheduling, logistics, internal communications, to guarantee smooth operations and a seamless customer experience.

✅ Track and evaluate event performance and outcomes, including gathering attendee feedback, measuring lead generation and ROI, and compiling post-event reports to capture lessons learned and recommendations for improving future events.

✅ Work closely with the Events lead and cross-functional colleagues (e.g., Marketing, Sales, Product) to align event plans with broader company goals.

ASSUMPTION: This role involves regular travel and may require working non-standard hours, especially during events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of event marketing experience in planning and executing corporate events, ideally in-house but agency experience will also be considered.

Required Skills:

• Proven track record of managing end-to-end event programs, from pre-event planning and vendor management to on-site execution and post-event follow-up, with successful outcomes.
• Exceptional organizational skills and meticulous attention to detail, with the ability to juggle multiple events, timelines, and tasks simultaneously without missing a beat.
• Strong communication and teamwork skills, including the ability to coordinate effectively with vendors, partners, and internal stakeholders. You can clearly articulate plans, updates, and post-event insights to all levels of the organization.
• Enthusiasm for managing events nationwide or internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.

Preferred Skills:

• Enterprise and Field Marketing Experience: Familiarity with creating and executing targeted, high-impact marketing initiatives and events designed specifically for enterprise customers and field marketing contexts, aligning closely with sales teams and strategic business objectives.
• A proactive attitude: Ability to thrive in a fast-paced environment with high expectations. You are resourceful and calm under pressure, willing to roll up your sleeves to get things done and solve challenges on the fly.
• Passion for Sierra’s mission and brand: a creative flair for designing event experiences that embody our values and leave a lasting impression on attendees. You take pride in building an events portfolio that showcases Sierra’s innovation and company values.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the company's location.

💰 Compensation & Benefits

Salary Range: $120,000 - $140,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Flexible (Unlimited) Paid Time Off
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension) with Sierra match
• Parental Leave
• Fertility and family building benefits through Carrot (U.S. only)
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary Benefit Stipend giving people the ability to spend where it matters most
• Free alphorn lessons

Working Hours: Full-time, typically Monday-Friday, with the possibility of working non-standard hours during events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI and autonomous AI agents for customer service and commerce.

Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.

Founded: 2023 (based on the company's LinkedIn profile)

Company Description:

• Sierra is building a platform to enable every company in the world to build their own autonomous AI agents for everything from customer service to commerce.
• The company is primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London.
• Sierra is guided by a set of values that are at the core of their actions and define their culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.

Company Specialties:

• AI and Machine Learning
• Autonomous Agents
• Customer Service
• E-commerce

Company Website: https://sierra.ai/

ASSUMPTION: Sierra is a relatively new company, which may present unique opportunities and challenges for employees.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for growth and leadership within the events team.

Reporting Structure: This role reports directly to the Events Lead and works closely with cross-functional teams, including Marketing, Sales, and Product.

Work Arrangement: On-site, with regular travel required for events. The dynamic event calendar may also require working non-standard hours.

Growth Opportunities:

• As Sierra grows, there may be opportunities to take on more responsibility and leadership within the events team.
• With experience and success in this role, there may be opportunities to expand into other areas of marketing or take on a more strategic role within the company.
• Sierra's focus on customer obsession and craftsmanship presents opportunities for professional development and skill-building.

ASSUMPTION: Given the company's focus on AI and autonomous agents, there may be opportunities to work on cutting-edge technology and innovative projects.

🌍 Location & Work Environment

Office Type: In-person, with growing offices in Atlanta, New York, and London.

Office Location(s): San Francisco, CA

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and a diverse range of industries.
• The city offers a high cost of living but also a high quality of life, with numerous cultural attractions, outdoor activities, and a strong job market.
• Sierra's location in San Francisco provides ample opportunities for networking and collaboration with other professionals in the tech industry.

Work Schedule: Full-time, typically Monday-Friday, with the possibility of working non-standard hours during events.

ASSUMPTION: The dynamic nature of the events calendar may require some flexibility in working hours and the ability to travel regularly.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Events Lead and other team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Communication and teamwork skills
• Attention to detail and organizational skills
• Cultural fit and alignment with Sierra's values

Application Tips:

• Tailor your resume and cover letter to highlight your event planning and management experience, as well as your communication and teamwork skills.
• Be prepared to discuss your approach to event planning and management, as well as your ability to work in a fast-paced environment with high expectations.
• Demonstrate your passion for Sierra's mission and brand, and your understanding of the company's values.

ATS Keywords: Event Marketing, Event Planning, Vendor Management, Logistics Coordination, Post-Event Analysis, Collaboration, Communication, Teamwork, Organizational Skills, Attention to Detail, Customer Focus, Proactive Attitude, Creativity, Flexibility, Problem Solving

ASSUMPTION: Sierra uses an Applicant Tracking System (ATS) to manage their recruitment process, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Data analysis tools (e.g., Excel, Google Sheets, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Trust: Sierra values building trust with their customers and each other through accountability, empathy, quality, and responsiveness.
• Customer Obsession: Sierra focuses deeply on understanding their customers' business goals and driving outcomes, not just technical milestones.
• Craftsmanship: Sierra strives to get the details right and has good taste in their products and services.
• Intensity: Sierra plays to win and cares about their product being the best, fixing issues quickly when they arise.
• Family: Sierra supports and respects each other, celebrating personal and professional achievements.

Work Style:

• Fast-paced and high-expectations environment
• Collaborative and cross-functional teamwork
• Focus on customer obsession and craftsmanship
• Regular travel and non-standard hours during events

Self-Assessment Questions:

• Do you thrive in a fast-paced environment with high expectations?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a passion for Sierra's mission and brand, and an understanding of the company's values?

ASSUMPTION: Sierra places a strong emphasis on cultural fit and alignment with their values, so it's essential to demonstrate your understanding of and commitment to these principles.

⚠️ Potential Challenges

• Regular travel and non-standard hours during events may present challenges for candidates with personal or family commitments.
• The fast-paced and high-expectations environment may be stressful for candidates who prefer a more laid-back work environment.
• The dynamic event calendar may require some flexibility in working hours and the ability to manage multiple tasks simultaneously.
• The competitive nature of the tech industry in San Francisco may present challenges in terms of work-life balance and compensation.

ASSUMPTION: It's essential to carefully consider these potential challenges and assess whether they align with your personal and professional goals and priorities.

📈 Similar Roles Comparison

• Event Marketing Manager vs. Event Marketing Coordinator: The Event Marketing Manager role requires more strategic planning and leadership, while the Coordinator role focuses more on tactical execution and logistics.
• Event Marketing vs. Field Marketing: Event Marketing focuses on planning and executing events, while Field Marketing involves creating and executing targeted, high-impact marketing initiatives and events designed specifically for enterprise customers and field marketing contexts.
• Event Marketing vs. Marketing Manager: The Event Marketing role is more specialized and focused on events, while the Marketing Manager role oversees all marketing activities and may have broader responsibilities, including brand management, campaign development, and market research.

ASSUMPTION: Understanding the differences between these related roles can help you determine which role is the best fit for your career goals and interests.

📝 Sample Projects

• Planning and executing Sierra's presence at a major tech conference, including coordinating with vendors, managing logistics, and ensuring a seamless customer experience.
• Evaluating the performance of a recent Sierra-owned event and developing recommendations for improving future events based on attendee feedback and lead generation data.
• Collaborating with the Marketing team to create targeted, high-impact marketing initiatives and events for enterprise customers, aligning closely with sales teams and strategic business objectives.

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from tactical event planning and management to strategic collaboration and analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for this role, and how it may vary throughout the year?
• How does the Events team collaborate with other departments, such as Marketing, Sales, and Product, to ensure alignment with broader company goals?
• What opportunities are there for professional development and growth within the Events team and the company as a whole?
• How does Sierra support work-life balance for employees, particularly for those in roles that require regular travel and non-standard hours?
• What steps does Sierra take to ensure the safety and well-being of employees who travel regularly for work?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event planning and management experience, as well as your communication and teamwork skills.
• Prepare for your interviews by researching Sierra's mission, brand, and values, and practicing your responses to common event planning and management questions.
• If selected for a final interview, be prepared to discuss your approach to event planning and management, as well as your ability to work in a fast-paced environment with high expectations.
• Follow up with the Hiring Manager within 24 hours after your final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.