IMS logo

Event Marketing and Promotions Assistant

IMS
Full-time
On-site
Hayward, California, United States
πŸ“Œ Core Information

- Job Title: Event Marketing & Promotions Assistant
- Company: IMS
- Location: Hayward, CA
- Job Type: Full-Time
- Category: Marketing & Advertising
- Date Posted: May 27, 2025
- Experience Level: Entry-Level (0-2 years)
- Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:
- Face-to-face customer interactions and brand representation
- Event setup, execution, and breakdown
- Data collection and reporting on campaign performance
- Collaboration with team leads to improve event strategies
- Leadership development and career advancement opportunities

ASSUMPTION: This role is ideal for recent graduates, career changers, or entry-level job seekers looking to gain experience in marketing, events, or sales.

πŸ“‹ Key Responsibilities

- βœ… Assist in the setup, execution, and breakdown of branded promotional events, pop-ups, and outreach activations
- βœ… Engage directly with customers and event attendees to represent partner brands with professionalism and enthusiasm
- βœ… Educate the public about products, services, or nonprofit missions through interactive demos and conversations
- βœ… Maintain attractive event displays and promotional materials
- βœ… Support data collection and reporting on customer interactions and campaign performance
- βœ… Work closely with team leads to improve event strategies and meet outreach goals
- βœ… Participate in regular team meetings, skills training, and leadership development sessions

ASSUMPTION: Successful candidates will have strong communication skills, be comfortable engaging with the public, and possess a friendly, outgoing demeanor.

🎯 Required Qualifications

- Education: No formal education requirements; high school diploma or equivalent preferred
- Experience: No prior experience required; paid training provided
- Required Skills:
- Excellent communication and interpersonal skills
- Ability to lift, transport, and help set up event equipment when needed
- Weekend availability for key promotional events

- Preferred Skills:
- Previous experience in event marketing, promotions, or sales
- Bilingual or multilingual skills (Spanish, Mandarin, or other languages common in the Bay Area)

ASSUMPTION: While no prior experience is required, candidates with some background in marketing, sales, or customer service may find the onboarding process smoother.

πŸ’° Compensation & Benefits

- Salary Range: $50,000 - $70,000 per year (based on industry standards for entry-level marketing roles in the Bay Area)
- Benefits:
- Paid training
- Uncapped commission and bonuses
- Health coverage (medical, dental, and vision insurance)
- Travel opportunities (regional events, company retreats, and marketing expos)
- Team environment with a supportive and inclusive culture
- Career advancement opportunities based on performance, not tenure
- Gas and travel support for event-related travel
- Referral bonuses

Working Hours: Full-time position with an average of 40 hours per week; weekend availability required for key promotional events

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Bay Area. Actual compensation may vary based on individual performance and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Advertising Services
- Company Size: 2-10 employees
- Founded: 1996
- Company Description: IMS supports customers seeking to expand their business in the US and promote sales both in Japan and the US. They specialize in developing advertising, marketing, and branding solutions that match customers' needs, leveraging their network with American sports organizations.
- Company Specialties: Event marketing, brand promotions, customer engagement, and sales support

πŸ“Š Role Analysis

- Career Level: Entry-level, with opportunities for career advancement
- Reporting Structure: This role reports directly to event team leads and works closely with the marketing and sales departments
- Work Arrangement: On-site, with a focus on local events and activations in the Bay Area
- Growth Opportunities: Promotions to campaign manager roles based on performance and leadership development

🌍 Location & Work Environment

- Office Type: On-site, with a focus on local events and activations
- Office Location(s): Hayward, CA
- Geographic Context: The Bay Area offers a diverse population, vibrant culture, and numerous event opportunities
- Work Schedule: Full-time, with an average of 40 hours per week; weekend availability required for key promotional events

πŸ’Ό Interview & Application Insights

- Typical Process: Online application review β†’ phone or video screen β†’ in-person interview β†’ background check β†’ offer
- Key Assessment Areas: Communication skills, public speaking ability, enthusiasm, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight transferable skills and relevant experiences
- Prepare examples of successful customer interactions or event planning experiences
- Research IMS and their clients to demonstrate your understanding of the company and its mission

πŸ› οΈ Tools & Technologies

- Event planning and management software (e.g., Eventbrite, Bizzabo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data collection and analysis tools (e.g., Google Forms, SurveyMonkey)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

πŸ‘” Cultural Fit Considerations

- Company Values: Customer focus, innovation, collaboration, and continuous learning
- Work Style: Fast-paced, energetic, and team-oriented; candidates should be comfortable working in a dynamic environment and adapting to changing priorities
- Self-Assessment Questions:
- How do you handle working in a fast-paced environment with changing priorities?
- Can you provide an example of a time when you successfully engaged a diverse audience?
- How do you approach learning new skills and technologies?

⚠️ Potential Challenges

- Working weekends and evenings for key promotional events
- Standing and walking for extended periods during events
- Adapting to a fast-paced work environment with changing priorities
- Developing sales and leadership skills in an entry-level role

πŸ“ˆ Similar Roles Comparison

- Event Coordinator: More focused on logistics and vendor management; less customer-facing
- Brand Ambassador: Primarily focused on product sampling and promotions; less event planning and strategy
- Marketing Coordinator: More focused on digital marketing and campaign management; less event planning and customer engagement

πŸ“ Sample Projects

- Planning and executing a successful event activation for a new client
- Developing a customer engagement strategy for an upcoming event series
- Creating a data collection and analysis plan to measure event performance

❓ Key Questions to Ask During Interview

- What are the most rewarding aspects of working in this role?
- How does IMS support the growth and development of its employees?
- What are the biggest challenges facing the event marketing team currently, and how can this role help address them?
- How does IMS measure the success of its event marketing campaigns?
- What opportunities are there for career advancement within the company?

πŸ“Œ Next Steps for Applicants

To apply for this position:
- Submit your application through [this link](https://invictusmarketingsolutions.applytojob.com/apply/gdj3Wcu8qE/Event-Marketing-And-Promotions-Assistant)
- Customize your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful customer interactions or event planning experiences
- Research IMS and their clients to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.