Event Marketing Assistant - Entry Level

📌 Core Information

🔹 Job Title: Event Marketing Assistant - Entry Level

🔹 Company: IMS

🔹 Location: Berkeley, CA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Planning, coordinating, and executing fundraising initiatives within the local community and surrounding areas.
• Contributing to and facilitating marketing campaigns to engage the community and increase awareness.
• Ensuring exceptional customer service at events and fostering brand loyalty.
• Participating in leadership training with the potential to manage events and projects for new clients.
• Adhering to company-provided compliance and standard protocols.

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking hands-on experience in event management and nonprofit fundraising campaigns.

📋 Key Responsibilities

✅ Contribute to and facilitate marketing campaigns and strategies aimed at engaging the community and increasing awareness.

✅ Ensure exceptional customer service at events, working closely with promotional marketing staff to create memorable experiences.

✅ Foster brand loyalty through active participation in marketing demonstrations and events.

✅ Participate in leadership training, with the potential to manage events and projects for new clients as you progress.

✅ Adhere to company-provided compliance and standard protocols to ensure the highest level of professionalism.

✅ Take on additional responsibilities as needed to meet team goals and objectives.

ASSUMPTION: This role requires a high level of adaptability, as responsibilities may evolve based on team needs and project demands.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Experience: Entry-level position; no prior experience required.

Required Skills:

• Strong written and verbal communication skills with an emphasis on excellent customer service.
• Exceptional organizational and time management skills to prioritize tasks effectively.
• Ability to thrive in a fast-paced environment, working both independently and as part of a team.
• Attention to detail and a commitment to meeting deadlines.
• Experience in marketing, sales, customer service, retail, or advertising is advantageous but not mandatory.
• Willingness to travel occasionally for events as required.

Preferred Skills:

• Bilingual or multilingual skills.
• Experience with CRM software or marketing automation tools.
• Familiarity with event planning software or platforms.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it is the primary language used in the job description.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year. This range is based on industry standards for entry-level marketing positions in the Bay Area, California.

Benefits:

• Health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee discounts on company products and services.

Working Hours: Full-time position, typically working Monday through Friday, 9:00 AM to 5:00 PM, with occasional evening and weekend hours as needed for events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. IMS supports customers seeking to expand their business in the US and promote sales in Japan and the US.

Company Size: 2-10 employees. As a small company, IMS offers a close-knit work environment with ample opportunities for growth and impact.

Founded: 1996. IMS was founded in Los Angeles, California, and has since grown to support global clients.

Company Description:

• IMS is a global integrated marketing solutions company that supports customers expanding their business in the US and promoting sales in Japan and the US.
• The company utilizes its network with American sports organizations to develop advertising, marketing, and branding solutions for clients.
• IMS has a proven track record of success, having worked with prominent Japanese companies and American sports organizations to secure event sponsorships and TV programs.

Company Specialties:

• Advertising and marketing solutions for US and Japanese markets.
• Event sponsorships and TV program sales for American sports organizations.
• Branding and promotional services for global clients.

Company Website: imsmarketinginc.com

ASSUMPTION: IMS's small size and global focus provide unique opportunities for employees to gain diverse experience and make a significant impact on the company's success.

📊 Role Analysis

Career Level: Entry Level. This role is ideal for recent graduates or early-career professionals seeking to establish a foundation in event marketing and nonprofit fundraising.

Reporting Structure: The Event Marketing Assistant will report directly to the direct fundraising team and work closely with promotional marketing staff.

Work Arrangement: On-site, with occasional travel required for events.

Growth Opportunities:

• Progression to event management and project management roles as experience and skills develop.
• Expansion into international marketing and business development roles, given IMS's global focus.
• Potential to work with high-profile clients and American sports organizations, providing unique networking opportunities.

ASSUMPTION: The entry-level nature of this role and IMS's small size provide ample opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a close-knit and collaborative work environment.

Office Location(s): Berkeley, CA. IMS's office is located in the vibrant and diverse city of Berkeley, offering easy access to public transportation, restaurants, and cultural attractions.

Geographic Context:

• Berkeley is a city in the San Francisco Bay Area, known for its progressive politics, diverse population, and vibrant arts scene.
• The city is home to the University of California, Berkeley, which contributes to its lively and intellectually stimulating atmosphere.
• Berkeley offers a mix of urban and suburban living, with easy access to both city amenities and outdoor recreation opportunities.

Work Schedule: Full-time, with occasional evening and weekend hours required for events. The work schedule is generally flexible, with core hours from 9:00 AM to 5:00 PM.

ASSUMPTION: The Berkeley office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-person or virtual interview with the direct fundraising team.
• Final interview with the company CEO or another senior team member.

Key Assessment Areas:

• Communication skills and customer service aptitude.
• Organizational skills and time management abilities.
• Adaptability and problem-solving skills in a fast-paced environment.
• Alignment with IMS's company values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this entry-level marketing role.
• Demonstrate your enthusiasm for community service and nonprofit fundraising campaigns in your application materials.
• Prepare examples of your event planning or marketing experiences to discuss during the interview.
• Research IMS's company history and client portfolio to showcase your knowledge of the organization and its work.

ATS Keywords: Marketing, Event Planning, Customer Service, Nonprofit Fundraising, Community Engagement, Brand Loyalty, Leadership Training, Teamwork, Adaptability, Attention to Detail, Time Management, Organization, Communication, Sales, Advertising, Entry Level, Berkeley, California, Bay Area, IMS, Integrated Marketing Solutions.

ASSUMPTION: IMS's interview process is designed to assess candidates' fit with the company's culture and values, as well as their potential to contribute to the team's success.

🛠️ Tools & Technologies

• CRM software or marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Event planning software or platforms (e.g., Eventbrite, Cvent, Bizzabo).
• Microsoft Office Suite (Word, Excel, PowerPoint).
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates seeking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Community engagement and service.
• Collaboration and teamwork.
• Adaptability and continuous learning.
• Professionalism and attention to detail.
• Customer focus and exceptional service.

Work Style:

• Fast-paced and dynamic, with a focus on meeting deadlines and achieving results.
• Collaborative and team-oriented, with a strong emphasis on communication and coordination.
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities as needed.

Self-Assessment Questions:

• Do you have a passion for community service and nonprofit fundraising campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you possess strong communication skills and a commitment to providing exceptional customer service?
• Are you organized, detail-oriented, and able to manage your time effectively to meet deadlines?

ASSUMPTION: IMS values candidates who are passionate about community service, adaptable, and committed to providing exceptional customer service in a fast-paced work environment.

⚠️ Potential Challenges

• Occasional travel requirements for events, which may disrupt personal schedules or routines.
• The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
• The entry-level nature of the role may involve taking on additional responsibilities or tasks that are outside the candidate's initial scope of work.
• The small size of the company may result in limited resources or support for certain tasks or projects.

ASSUMPTION: These challenges are inherent to the role and company size, and candidates should carefully consider their ability to adapt and thrive in this environment.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers unique opportunities to gain experience in event management and nonprofit fundraising campaigns.
• IMS's small size and global focus provide a distinct work environment and growth opportunities compared to larger marketing agencies or corporations.
• This role may offer a more direct and hands-on experience compared to mid- or senior-level marketing positions, which may involve more strategic or oversight responsibilities.

ASSUMPTION: Candidates should consider the unique aspects of this role and company when comparing it to other marketing positions in the industry.

📝 Sample Projects

• Planning and executing a community fundraising event, including logistics, vendor coordination, and volunteer management.
• Developing and implementing a social media marketing campaign to raise awareness for a nonprofit organization's mission and programs.
• Conducting market research and analysis to identify new opportunities for community engagement and fundraising.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the candidate's skills, experience, and the team's needs.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role contribute to IMS's overall mission and goals, and how will my work impact the company's success?
• What opportunities are there for growth and advancement within the company, particularly for someone in an entry-level position?
• How does IMS support its employees' professional development and growth?
• What is the company's approach to work-life balance, and how does it accommodate employees' personal and professional needs?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this entry-level marketing role.
• Prepare examples of your event planning or marketing experiences to discuss during the interview.
• Research IMS's company history and client portfolio to showcase your knowledge of the organization and its work.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.