Event Marketing Executive

📌 Core Information

🔹 Job Title: Event Marketing Executive

🔹 Company: Broadway Events

🔹 Location: Ringwood, Hampshire, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Events Services

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various marketing materials
• Managing multi-channel marketing campaigns
• Maintaining relationships with key partners, sponsors, exhibitors, and speakers
• Supporting the execution of digital campaigns and event marketing

ASSUMPTION: This role requires a strong focus on content creation and copywriting, as well as excellent communication skills and the ability to work well under pressure.

📋 Key Responsibilities

✅ Content Creation & Copywriting: Create and copywrite engaging, original content for a variety of marketing materials, including brochures, adverts, online banners, HTML emails, landing pages, and social media posts. Work closely with creative design processes to ensure alignment with brand guidelines.

✅ Partnerships/Stakeholder management: Maintain and develop strong relationships with key partners, sponsors, exhibitors, and speakers. Coordinate marketing deliverables for partners and exhibitors, ensuring fulfilment of promotional opportunities. Support the wider team in managing logistics, exhibitor promotions, and speaker communications.

✅ Campaign Delivery & Multi-Channel Marketing: Plan, coordinate, and deliver multi-channel marketing activities on time, within budget, and to a high standard. Support the execution of digital campaigns, including Google Ads, remarketing initiatives, and website enhancement tools. Coordinate and support multi-channel marketing campaigns in line with business and event objectives.

✅ Social Media Management: Develop, manage, and execute the social media schedule across all platforms, creating both visual and written content. Build and engage with online communities to drive brand awareness and event registrations. Monitor social media performance and implement strategies for growth and engagement.

✅ Website & Digital Management: Create, update, and maintain website content, ensuring accuracy, relevance, and SEO optimisation. Regularly review website performance and coordinate updates in collaboration with web agencies and internal teams.

✅ Market Research, Data & Insights: Conduct market research to identify industry trends, competitor activities, and marketing opportunities. Support the team with customer insights, data analysis, and lead generation initiatives. Assist in data segmentation, community building, and database management for marketing campaigns.

✅ Email Marketing: Plan, create, and deliver email campaigns, including copywriting, graphic creation, email templates, and landing pages. Analyse campaign performance and contribute to ongoing optimisation.

✅ Event Marketing & Support: Collaborate with Sales, Marketing, and Operations teams to support the preparation and delivery of trade shows and events. Monitor the registration system and assist with registration administration. Manage marketing through exhibitor campaigns, including communication, promotion of marketing tools, collation of event guide entries, exhibitor zone set up, and ongoing query management.

✅ Reporting & Analysis: Provide accurate, timely reporting on key marketing metrics, campaign performance, and forecasts.

ASSUMPTION: This role requires a strong understanding of the full marketing mix, excellent communication skills, and the ability to work well under pressure. The ideal candidate will be comfortable working with various systems and tools, such as Mailchimp, Canva, Excel, PowerPoint, and Word.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, with a focus on content creation, copywriting, and campaign delivery

Required Skills:

• Excellent copywriting and content creation skills
• Strong communication and interpersonal skills
• Ability to work well under pressure and manage multiple tasks
• Proficient in Mailchimp, Canva, and Microsoft Office Suite
• Experience with social media management and digital marketing

Preferred Skills:

• Experience with Google Ads and remarketing initiatives
• Knowledge of SEO best practices
• Familiarity with event management and logistics

ASSUMPTION: While a degree in Marketing or a related field is preferred, equivalent experience and a strong portfolio of work may be considered.

💰 Compensation & Benefits

Salary Range: £25,000 + Incentives (This is the provided salary range, and no further assumptions are needed.)

Benefits:

• Personalised Training & Development Plan
• Recognition Scheme
• Birthday Day Off
• Holiday Entitlement Increases with Service
• Onsite Parking
• Team Perks

Working Hours: 37.5 hours per week: Monday - Friday 9am - 5pm (This is the provided working hours information, and no further assumptions are needed.)

ASSUMPTION: The salary range provided is competitive for the role, experience level, and location. The benefits package is comprehensive and includes various perks to support employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services (Broadway Events specialises in creating engaging, memorable, and special experiences for various events, both in-person and online.)

Company Size: 11-50 employees (This company size allows for a more intimate work environment, where employees can have a significant impact on the company's success.)

Founded: 2009 (Broadway Events has been in operation for over a decade, providing ample opportunities for growth and learning.)

Company Description:

• Broadway Events is an award-winning events company with over 50 years of experience.
• The company puts its heart and soul into everything it does, focusing on capturing moments where clients' visions come to life.
• Broadway Events understands how to create engaging, memorable, and special experiences for in-person and online events.

Company Specialties:

• Exhibition Organiser
• Conference Organiser

Company Website: http://www.broadwayevents.co.uk

ASSUMPTION: Broadway Events is a well-established company with a strong reputation in the events industry. The company's focus on creating memorable experiences sets it apart from competitors.

📊 Role Analysis

Career Level: Entry to Mid-level (This role is suitable for candidates with 0-2 years of experience, offering opportunities for growth and development.)

Reporting Structure: The Event Marketing Executive will report directly to the Marketing Manager.

Work Arrangement: On-site (The role requires working on-site at the company's headquarters in Ringwood, Hampshire.)

Growth Opportunities:

• As Broadway Events continues to grow, there may be opportunities for the Event Marketing Executive to take on more responsibilities and advance their career within the company.
• The company offers a personalised training and development plan to support employees' growth and learning.

ASSUMPTION: This role offers excellent opportunities for career growth and development within the events industry. The company's focus on employee training and support ensures that employees have the tools they need to succeed.

🌍 Location & Work Environment

Office Type: On-site (The role requires working on-site at the company's headquarters in Ringwood, Hampshire.)

Office Location(s): Ringwood, Hampshire, United Kingdom

Geographic Context:

• The office is located in Ringwood, Hampshire, a picturesque town in the New Forest region of England.
• The area offers a high quality of life, with easy access to outdoor activities, cultural attractions, and vibrant communities.
• The office is easily accessible by car, with on-site parking available for employees.

Work Schedule: Monday - Friday 9am - 5pm (The role follows a standard Monday to Friday work schedule, with a 37.5-hour workweek.)

ASSUMPTION: The on-site work environment at Broadway Events offers a collaborative and supportive atmosphere, with ample opportunities for growth and learning. The location in Ringwood, Hampshire, provides a high quality of life and easy access to various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Content creation and copywriting skills
• Communication and interpersonal skills
• Ability to work well under pressure and manage multiple tasks
• Familiarity with marketing tools and systems

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on content creation, copywriting, and campaign delivery.
• Prepare examples of your work, demonstrating your ability to create engaging content for various marketing materials.
• Tailor your cover letter to the specific role and company, explaining why you are a strong fit for the position.

ATS Keywords: Content Creation, Copywriting, Marketing Campaigns, Social Media Management, Email Marketing, Event Marketing, Data Analysis, Stakeholder Management, Digital Marketing, Website Management, Google Ads, Mailchimp, Canva, Microsoft Office Suite

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's content creation and copywriting skills, as well as their ability to work well under pressure and manage multiple tasks.

🛠️ Tools & Technologies

• Mailchimp
• Canva
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Ads
• Social media platforms (LinkedIn, Facebook, Instagram, TikTok)

ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to create engaging content, manage marketing campaigns, and support event marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Collaboration
• Excellence
• Integrity

Work Style:

• Collaborative
• Supportive
• Fast-paced
• Results-driven

Self-Assessment Questions:

• Do you thrive in a creative and innovative environment?
• Are you comfortable working in a fast-paced, results-driven atmosphere?
• Do you possess strong communication and interpersonal skills?
• Are you able to work well under pressure and manage multiple tasks?

ASSUMPTION: Broadway Events values creativity, innovation, collaboration, and excellence. The company's work style is collaborative, supportive, fast-paced, and results-driven. Candidates who are a strong fit for the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• The role requires working on-site at the company's headquarters in Ringwood, Hampshire, which may not be suitable for candidates who prefer a remote or hybrid work arrangement.
• The role may involve working under tight deadlines and managing multiple tasks, which can be challenging for candidates who struggle with time management or prioritisation.
• The role requires a strong understanding of the full marketing mix, which may be challenging for candidates who are new to the field or lack relevant experience.
• The role may involve working with various stakeholders, including partners, sponsors, exhibitors, and speakers, which can be challenging for candidates who struggle with communication or interpersonal skills.

ASSUMPTION: While this role offers excellent opportunities for growth and development, it also presents several challenges that candidates should be aware of before applying.

📈 Similar Roles Comparison

• This role differs from other marketing executive positions in that it requires a strong focus on content creation and copywriting, as well as excellent communication and interpersonal skills.
• Broadway Events specialises in creating engaging, memorable, and special experiences for various events, both in-person and online, which sets it apart from other events services companies.
• This role offers excellent opportunities for career growth and development within the events industry, with a focus on marketing and event management.

ASSUMPTION: This role is unique in its focus on content creation and copywriting, as well as its emphasis on creativity, innovation, and collaboration. Candidates who are a strong fit for these aspects of the role will be most successful.

📝 Sample Projects

• Creating a comprehensive marketing campaign for an upcoming trade show, including content for various marketing materials, social media posts, email newsletters, and website updates.
• Managing the marketing efforts for an online event, including social media engagement, email marketing, and website optimisation.
• Collaborating with the sales and operations teams to support the preparation and delivery of a trade show, including exhibitor marketing, speaker communications, and on-site event management.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Event Marketing Executive role at Broadway Events.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role?
• How does the Marketing team collaborate with other departments, such as Sales and Operations?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These key questions will help candidates better understand the role, the company culture, and the opportunities for growth and development within the organisation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements in content creation, copywriting, and campaign delivery.
• Write a cover letter explaining why you are a strong fit for the role and the company.
• Prepare examples of your work, demonstrating your ability to create engaging content for various marketing materials.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.