📌 Core Information
🔹 Job Title: Event Marketing Manager
🔹 Company: Ontic
🔹 Location: Austin, Texas
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Executing Ontic’s corporate event strategy and execution
- Planning, managing, and executing event programs that drive brand awareness, lead generation, and client engagement
- Collaborating cross-functionally with internal teams, partners, and vendors to deliver best-in-class event experiences
- Contributing to Ontic’s overall go-to-market strategy, planning, and execution
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple events simultaneously and work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute Ontic’s Tier 1 third-party events program, including trade shows, off-site experiences, and sponsorships, from end to end
✅ Play a key role in the production of Ontic Summit, Ontic’s annual flagship event, including event logistics, promotions, internal communications and enablement, parties, hotel rooming lists, gifting, activations, and more
✅ Ideate and produce new event formats, such as roadshows and user groups, as business needs arise and own the promotional strategy and registration goals
✅ Collaborate with external vendors, agencies, and contractors to deliver high-quality event experiences
✅ Work closely with Marketing, Sales, and Client Success teams to ensure event strategy aligns with company goals and contributes to new logo pipeline growth, client retention, and expansion
✅ Measure and analyze event performance and ROI, providing insights and recommendations for continuous improvement
✅ Develop and execute event promotion plans across email, social media, and digital channels, including writing compelling copy and collaborating with design, marketing, and sales teams to drive registration and engagement
✅ Provide event brand oversight to other teams, including Field Marketing, to ensure all virtual and in-person events align with Ontic’s brand standards, messaging, and event experience guidelines
✅ Maintain strong relationships with industry organizations, partners, and event organizers to maximize Ontic’s presence and impact at key events
ASSUMPTION: This role may require occasional travel to attend and represent Ontic at events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of event marketing experience, preferably in B2B software
Required Skills:
- Proven track record of owning event execution and driving measurable business impact
- Strong attention to detail with excellent follow-up, budget management, and timeline management skills
- Excellent written and verbal communication skills, with the ability to craft compelling event messaging for internal and external audiences
- Strategic thinker with creative problem-solving skills and the ability to manage multiple projects simultaneously
- Self-starter who works independently and drives projects forward with minimal oversight
- Experience managing vendors and collaborating cross-functionally with internal teams
Preferred Skills:
- Experience with Marketo (or a similar marketing automation platform) and Salesforce
- Passion for applying creativity to marketing programs and events
- Thrives in a fast-paced, high-growth startup environment
ASSUMPTION: Candidates with experience in event marketing for B2B software companies will have a strong understanding of the industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: $100,000 - $105,000 a year
Benefits:
- Medical, Vision & Dental Benefits
- 401k
- Stock Options
- HSA Contribution
- Learning Stipend
- Flexible PTO Policy
- Quarterly company ME (mental escape) days
- Generous Parental Leave policy
- Home Office Stipend
- Mobile Phone Reimbursement
- Home Internet Reimbursement for Remote Employees
- Anniversary & Milestone Celebrations
Working Hours: Full-time, with flexible hours and occasional on-site work required
ASSUMPTION: The salary range provided is based on Ontic's size and industry, and individual pay decisions are based on qualifications, experience level, and skillset.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on protective intelligence, threat intelligence, and security software
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with established processes but still room for growth and innovation
Founded: 2019, with a brief history focused on developing and refining its security software platform
Company Description:
- Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger
- Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations
- Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations
Company Specialties:
- Protective intelligence
- Threat intelligence
- Threat assessment
- Investigations
- Physical security software
- Case management
- Incident management
- Digital intelligence
- Security software
- OSINT
- Connected intelligence
- Workplace violence prevention
- Threat management
- GSOC
- Security operations
- Threat monitoring
- Executive protection
Company Website: http://www.ontic.co/
ASSUMPTION: Ontic's focus on security software and threat management makes it an attractive option for candidates interested in working in a critical and impactful field.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Marketing department and the company as a whole
Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with the Sales, Client Success, Operations, and Services teams
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a balance between collaboration and independent work
Growth Opportunities:
- As Ontic continues to grow, there may be opportunities for the Event Marketing Manager to take on additional responsibilities or move into a leadership role
- Working closely with various teams provides exposure to different aspects of the business, fostering a well-rounded understanding of Ontic's operations
- Ontic's commitment to professional development, as evidenced by its learning stipend, offers opportunities for employees to grow their skills and advance their careers
ASSUMPTION: The Event Marketing Manager role is well-suited for candidates who thrive in a dynamic, fast-paced environment and are eager to take on new challenges as the company grows.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a balance between collaboration and independent work
Office Location(s): 4009 Marathon Blvd, Austin, Texas 78756, US
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, offering ample networking opportunities and a strong talent pool
- The city's central location in the United States makes it an ideal hub for Ontic's operations, with easy access to major markets
- Austin's diverse and growing population provides a rich cultural landscape, with numerous amenities and attractions
Work Schedule: Full-time, with flexible hours and occasional on-site work required
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance, with the option to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the VP of Marketing and potentially other members of the Marketing team
- Final interview with the CEO or another executive member of the team
Key Assessment Areas:
- Event planning and execution skills
- Communication and collaboration abilities
- Strategic thinking and problem-solving
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight your event marketing experience and the impact you've made in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of successful events you've planned and executed, focusing on the strategies you used and the outcomes you achieved
ATS Keywords: Event Marketing, Event Planning, Event Execution, Brand Awareness, Lead Generation, Client Engagement, Cross-Functional Collaboration, Vendor Management, Budget Management, Timeline Management
ASSUMPTION: Ontic's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Marketo (or a similar marketing automation platform)
- Salesforce
- Event management software (e.g., Cvent, Bizzabo, Hopin)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may evolve over time as Ontic's needs and resources change.
👔 Cultural Fit Considerations
Company Values:
- Putting our mission first and valuing the trust bestowed upon us by our clients to help keep their people safe
- Approaching our clients and each other with empathy while focusing on the execution of our strategy
- Having fun while working together to achieve our goals
Work Style:
- Fast-paced and high-growth environment
- Collaborative and cross-functional teamwork
- Focus on execution and driving measurable business impact
- Empowered and autonomous work environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth startup environment?
- Are you comfortable working independently and driving projects forward with minimal oversight?
- Do you have a passion for applying creativity to marketing programs and events?
ASSUMPTION: Ontic's culture is well-suited for candidates who are adaptable, creative, and eager to take on new challenges in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and attention to detail
- Balancing the need for creativity and innovation with the constraints of budget and resources
- Navigating the complexities of working with external vendors, agencies, and contractors
- Adapting to changes in event formats, technologies, and market trends
ASSUMPTION: The Event Marketing Manager role presents unique challenges that require a proactive, strategic, and adaptable approach.
📈 Similar Roles Comparison
- Compared to other event marketing roles, this position offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration
- Ontic's focus on security software and threat management sets it apart from other companies in the B2B software industry
- Career paths in event marketing can vary, with opportunities for specialization in specific event types or industries, as well as progression into leadership roles
ASSUMPTION: Understanding the unique aspects of this role and Ontic's industry focus can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Planning and executing a successful trade show booth experience, including logistics, promotions, and lead generation strategies
- Managing an off-site event, including vendor coordination, on-site logistics, and post-event reporting
- Developing and executing a new event format, such as a roadshow or user group, to drive brand awareness and client engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Event Marketing Manager at Ontic.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as Sales and Client Success, to drive business impact?
- What are the most challenging aspects of working in a fast-paced, high-growth startup environment, and how does Ontic support its employees in navigating these challenges?
- What opportunities are there for growth and advancement within the Marketing department and the company as a whole?
- How does Ontic support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of successful events you've planned and executed, focusing on the strategies you used and the outcomes you achieved
- Follow up with Ontic's HR team one week after submitting your application to inquire about your application status
- If selected for an interview, be prepared to discuss your event marketing experience, strategic thinking, and problem-solving skills, as well as your fit with Ontic's company culture
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
