Event Marketing Manager

📌 Core Information

🔹 Job Title: Event Marketing Manager

🔹 Company: Zeta Global

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-level (5-10 years)

🔹 Remote Status: On-site (with potential travel)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing high-value customer experiences across various industry events
• Managing event production, operations, and promotional activities to drive brand awareness and pipeline generation
• Collaborating with cross-functional teams, including creative, content, digital marketing, sales, and product marketing
• Researching and evaluating industry and proprietary event opportunities to maximize ROI
• Designing and overseeing all promotional activities before, during, and after campaigns in partnership with stakeholders
• Optimizing programs for success by tracking activities, analyzing results, and assessing return on investment
• Managing key activation and production elements for the annual Marquee Conference, Zeta Live

ASSUMPTION: This role requires a highly organized and detail-oriented individual with exceptional project management and communication skills. Familiarity with B2B martech and adtech sales cycles is highly preferred.

📋 Key Responsibilities

Event Planning and Execution:

• Plan and execute high-value customer experiences across various industry events
• Manage event production, operations, and promotional activities to drive brand awareness and pipeline generation
• Collaborate with cross-functional teams to deliver brand and solution-focused events
• Research and evaluate industry and proprietary event opportunities to maximize ROI

Campaign Management:

• Design and oversee all promotional activities before, during, and after campaigns
• Optimize programs for success by tracking activities, analyzing results, and assessing return on investment

Conference Management:

• Manage key activation and production elements for the annual Marquee Conference, Zeta Live

ASSUMPTION: The ideal candidate will have experience working with sales organizations and be willing to roll up their sleeves at a fast-growing marketing technology company.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of event marketing experience, with a focus on B2B events and conferences

Required Skills:

• Proven project management skills
• Excellent communication skills, both written and verbal
• Strong presentation skills
• Ability to initiate and execute multiple marketing programs simultaneously
• Familiarity with B2B martech and adtech sales cycles
• Willingness to travel as needed for event support

Preferred Skills:

• Experience with ABM and vertical marketing
• Fluency in Microsoft Suite

ASSUMPTION: Candidates should have a proven track record of driving results and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year, depending on location and experience

Benefits:

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

Working Hours: Full-time, typically 40 hours per week, with potential flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Medium (1,001-5,000 employees)

Founded: 2007

Company Description:

• Zeta Global (NYSE: ZETA) empowers enterprise brands and agencies to Achieve the Impossible™ by transforming marketing challenges into measurable success
• The company's Zeta Marketing Platform (ZMP) redefines what’s possible in marketing by unifying Identity, Intelligence, and omnichannel Activation in a single platform
• Zeta's culture fuels its success, with a team that thrives on innovation, collaboration, and drive toward success

Company Specialties:

• CRM
• Email Marketing
• Display Advertising
• Cross-Channel Marketing
• Social Media Marketing
• Data Management
• Email Service Provider
• Analytics
• Data Warehousing
• Transactional Email
• Database Services
• AI
• Artificial Intelligence
• Customer Acquisition
• Prospect Acquisition
• Customer Data Platform
• Omnichannel Marketing
• Addressability
• Growth Marketing
• and Customer Retention

Company Website: zetaglobal.com

ASSUMPTION: Zeta Global is a leading marketing technology company that provides a comprehensive suite of solutions for enterprise brands and agencies looking to optimize their marketing efforts and drive business growth.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: Reports directly to the VP, Conference and Event Marketing

Work Arrangement: On-site, with potential travel required for event support

Growth Opportunities:

• Potential career advancement within the marketing department or related fields
• Opportunities to work on high-profile events and conferences, gaining valuable experience and exposure
• Possibility to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-growing industry and gain valuable experience in event marketing, project management, and stakeholder collaboration.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in New York City

Office Location(s): 3 Park Ave, 33rd Floor, New York, New York 10016, US

Geographic Context:

• New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural attractions
• The office is conveniently located in Midtown Manhattan, close to major transportation hubs and amenities
• The city's dynamic business ecosystem provides ample opportunities for networking and professional growth

Work Schedule: Full-time, typically 40 hours per week, with potential flexibility for the right candidate

ASSUMPTION: New York City offers a dynamic, multicultural environment that fosters creativity, collaboration, and innovation, making it an ideal location for a fast-growing marketing technology company like Zeta Global.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Project management and organizational skills
• Industry-specific knowledge and event marketing experience

Application Tips:

• Highlight relevant event marketing experience and achievements
• Demonstrate familiarity with B2B martech and adtech sales cycles
• Prepare examples of successful event campaigns and their impact on ROI
• Showcase strong communication skills, both written and verbal

ATS Keywords: Event Marketing, Event Planning, Project Management, Marketing Campaigns, B2B Marketing, Martech, Adtech, Sales Collaboration, ROI Analysis, Customer Experience, Creative Activations, Vendor Management, Lifecycle Marketing, Strategic Thinking

ASSUMPTION: Zeta Global's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are the best fit for the role and the company's dynamic, collaborative work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Event management platforms (e.g., Cvent, Eventbrite)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)

ASSUMPTION: Zeta Global uses a variety of industry-standard tools and technologies to streamline workflows, improve collaboration, and drive marketing success.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Drive
• Customer-centricity
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change
• Customer-focused and solutions-oriented

Self-Assessment Questions:

• How do you approach working in a fast-paced, dynamic environment?
• Can you provide an example of a time when you had to adapt to significant changes in a project or event?
• How do you prioritize and manage multiple projects or events simultaneously?
• How do you handle working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Zeta Global values candidates who are passionate about their work, thrive in dynamic environments, and are committed to driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple events and projects simultaneously
• Working with diverse teams and stakeholders to align on goals and expectations
• Adapting to changes in event plans, timelines, or requirements
• Balancing event planning and execution with day-to-day marketing tasks
• Managing event budgets and ensuring yield from investment

ASSUMPTION: The Event Marketing Manager role at Zeta Global presents unique challenges and opportunities for growth, requiring a proactive, adaptable, and results-driven individual.

📈 Similar Roles Comparison

• Compared to other event marketing roles, this position offers the opportunity to work on high-profile events and conferences, gaining valuable experience and exposure
• The role requires a strong understanding of B2B martech and adtech sales cycles, as well as the ability to structure marketing programs to nurture leads, progress opportunities, and accelerate closing
• Candidates should have experience working with sales organizations and be comfortable collaborating with cross-functional teams to deliver effective lifecycle marketing

ASSUMPTION: This role offers a unique blend of event marketing, project management, and stakeholder collaboration, making it an attractive opportunity for experienced marketing professionals looking to advance their careers in a dynamic, fast-growing industry.

📝 Sample Projects

• Planning and executing a successful industry conference, resulting in a 20% increase in attendee satisfaction scores and a 15% increase in lead generation compared to the previous year
• Managing a virtual event series, featuring industry experts and thought leaders, which generated a 30% increase in registrations and a 25% increase in engagement compared to previous in-person events
• Collaborating with sales and product marketing teams to develop and execute a targeted account-based marketing (ABM) event strategy, resulting in a 25% increase in pipeline generation and a 15% increase in deal velocity compared to traditional event marketing efforts

ASSUMPTION: These sample projects demonstrate the diverse range of event marketing initiatives that candidates for this role may be expected to manage, from planning and executing industry conferences to developing targeted ABM event strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to event marketing and how this role fits into the broader marketing strategy?
• How does the company measure the success of its events, and how would my performance be evaluated in this role?
• What opportunities are there for growth and advancement within the marketing department or related fields?
• How does the company support work-life balance for its employees, particularly those in fast-paced roles like this one?
• Can you provide an example of a time when the company adapted to significant changes in the market or industry, and how did this impact the event marketing strategy?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: https://zetaglobal.com/careers/
• Tailor your resume and cover letter to highlight relevant event marketing experience and achievements
• Prepare examples of successful event campaigns and their impact on ROI
• Demonstrate familiarity with B2B martech and adtech sales cycles, and how you can apply this knowledge to drive results in this role
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.