📌 Core Information
🔹 Job Title: Event Marketing Manager
🔹 Company: Window Nation
🔹 Location: Seattle, WA
🔹 Job Type: Manager
🔹 Category: Construction
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Identifying, developing, and owning event-based marketing initiatives to generate qualified sales leads
- Attending various events to generate leads within the full geographical market area
- Managing event representative schedules and performance
- Collaborating with branch operations, marketing, and sales to grow brand presence
- Tracking and reporting event metrics to evaluate event team and individual performance
ASSUMPTION: This role requires a high level of self-motivation, strong leadership skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Identify, develop, and own event-based marketing initiatives to generate qualified sales leads for Window Nation
✅ Identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation within your full geographical market area.
✅ Responsible for budget forecasting, inventory management, and maintaining approved budget.
✅ Responsible for exceeding sales lead quotas based upon established KPIs.
✅ Responsible for recruiting, hiring, training, ongoing development and performance management that delivers an incredible event experience for employees and customers alike.
✅ Manage event representative schedules to ensure that event calendar is staffed for success.
✅ Partner with branch operations, marketing, and sales to grow strong brand presence within the market.
✅ Track and report event metrics to evaluate event team and individual performance.
✅ Required travel up to 40% and required to work weekends and/or evenings to support scheduled events
ASSUMPTION: This role involves frequent travel and working non-standard hours to attend and manage events.
🎯 Required Qualifications
Education: High school diploma or GED
Experience: 1+ years’ experience in event marketing, field marketing, sales or lead generation and 2+ years in a leadership position
Required Skills:
- Proven ability to generate leads through events
- Strong negotiation, recruiting, and training skills
- Self-starter with ability to manage and develop others
- Strong planning and organizational skills, including attention to detail
- Proficiency using Microsoft Office Suite
- Excellent verbal and written communication skills
Preferred Skills:
- Associate's degree
- Ability to handle multiple priorities at one time
- Ability to work in a fast-paced, high-energy, team-oriented environment
ASSUMPTION: Candidates with additional experience in event management or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $84,000 a year
Benefits:
- Inclusive work culture
- Opportunities for professional growth
- Competitive salary
Working Hours: Full-time, with frequent travel and non-standard hours required for events
ASSUMPTION: Salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically window replacement and home improvement
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2006, with over 15 years of experience in the industry
Company Description:
- Third-generation window replacement experts
- Family-owned business with 22 showrooms across the country
- Proud to be the third largest window replacement company in the US
Company Specialties:
- Windows
- Doors
- Vinyl windows
- Home improvement
- Window replacement
Company Website: http://www.windownation.com
ASSUMPTION: Window Nation's focus on family values and growth opportunities makes it an attractive employer for candidates seeking a stable, long-term career.
📊 Role Analysis
Career Level: Mid-level management, with opportunities for growth and development
Reporting Structure: This role reports directly to the branch manager and oversees event representatives
Work Arrangement: On-site, with frequent travel required for events
Growth Opportunities:
- Advancement to senior management or regional leadership roles
- Expanding event marketing strategies and team size
- Developing expertise in related fields, such as sales or marketing
ASSUMPTION: Successful candidates in this role will have strong leadership skills and the ability to grow with the company.
🌍 Location & Work Environment
Office Type: Showroom-based, with frequent travel to various events
Office Location(s): Seattle, WA
Geographic Context:
- Seattle, WA is a vibrant, tech-driven city with a strong job market
- The Pacific Northwest region offers a high quality of life and numerous outdoor recreation opportunities
- Window Nation's showroom is centrally located, providing easy access to major highways and public transportation
Work Schedule: Full-time, with frequent travel and non-standard hours required for events
ASSUMPTION: Candidates should be comfortable with frequent travel and working non-standard hours to attend and manage events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the branch manager
- Final interview with key stakeholders
- Background check and reference verification
Key Assessment Areas:
- Lead generation strategies
- Event management experience
- Leadership and team management skills
- Adaptability and problem-solving abilities
Application Tips:
- Highlight relevant event marketing and leadership experience in your resume
- Tailor your cover letter to emphasize your enthusiasm for event marketing and Window Nation's company culture
- Prepare examples of successful event marketing campaigns or projects you've led
- Research Window Nation's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Event Marketing, Lead Generation, Negotiation, Recruiting, Training, Planning, Organizational Skills, Communication
ASSUMPTION: Window Nation's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with other tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Family-oriented
- Growth-focused
- Customer-centric
- Inclusive
Work Style:
- Fast-paced and high-energy
- Collaborative and team-oriented
- Adaptable and problem-solving
- Results-driven
Self-Assessment Questions:
- How do your personal values align with Window Nation's company values?
- Are you comfortable working in a fast-paced, high-energy environment?
- How do you approach managing and developing a team in a dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Window Nation's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Frequent travel and working non-standard hours for events
- Managing a team of event representatives with varying levels of experience and skill
- Adapting to changes in event schedules and priorities
- Meeting and exceeding sales lead quotas in a competitive market
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their strong leadership skills, adaptability, and problem-solving abilities.
📈 Similar Roles Comparison
- This role differs from related positions, such as Event Coordinator or Event Planner, in its focus on lead generation and management responsibilities
- Window Nation's company culture and growth opportunities set it apart from other employers in the industry
- Career paths in event marketing can lead to senior management or regional leadership roles within the company
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at Window Nation.
📝 Sample Projects
- Planning and executing a successful trade show event, resulting in a significant increase in qualified leads
- Developing and implementing a targeted community event strategy to engage local customers
- Managing a team of event representatives to achieve and exceed sales lead quotas
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Window Nation?
- What are the key priorities for this role in the first 90 days?
- How does Window Nation support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Window Nation measure the success of its event marketing initiatives?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant event marketing and leadership experience
- Write a cover letter that emphasizes your enthusiasm for event marketing and Window Nation's company culture
- Prepare examples of successful event marketing campaigns or projects you've led
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
